If we were living in 1975, we would be looking for Steven Sasson, the man who invented the modern-day digital camera in his quest to deliver the best photos. Since then, the industry has grown into a $10.2 billion sector. It has an estimated workforce of 140,000 professional photographers in the US in 2021. No wonder there has been a surge of local photographers.
Among these thousands of professionals is where you are supposed to pick the best local photographers for your project. It sounds like a daunting task, but whether you have a personal or corporate production project, the most crucial aspect is to have a reliable professional to trust with your moments.
A look at photographers’ profiles and websites makes you feel like anyone can deliver the kind of album you would desire for your event or project. However, such a naïve approach to hiring photographers usually results in disappointments. Your album’s beauty and satisfaction or the coverage of your event will depend on the level of due diligence you conduct when hiring a photographer.
Must You Hire Local Photographers?
More than 95 million photos are uploaded on Instagram every day. These photos are so amazing you would think professional photographers took them. If the pictures are so beautiful, what is the point in hiring a photographer? Why should you waste time and resources hiring a professional photographer yet you have a phone or can click the most fantastic photo?
Well, not all projects are amateurish. The images you see on social media and other platforms would be mind-blowing if they were given a professional perspective. Here are expert reasons why it is prudent to hire a professional photographer to make it clear.
To Obtain Professional Images
Professional images are essential for business and profile building. While you can take impressive photos with your phone, they will still have a shade of amateurism. A professional photographer is trained to frame shots that fit different occasions.
Whether it is night or day, taking a portrait or group photo, a professional knows how to manipulate the camera to produce the best shots. Hence, you have the perfect images to send the desired message to friends or clients.
Use the Best Equipment
The quality of photos you get depends on the equipment used. While mobile phones produce impressive images, their quality cannot allow usage in particular situations. For instance, phone images cannot be used for billboards because of pixel issues.
It requires a professional camera and an image resize expert to convert an ordinary photo into video or banner worth. Thus, your phone, having few megapixels, will lower your brand profile as a business or profession.
Maximize On the Scene or Setting
Have you ever wondered why people go for photography training, yet even a five-year-old can take excellent photos? Well, it is to earn that 3rd eye that makes pictures impressive.
Professional photographers will make an ordinary scene or setting appear excellent on photos. Moreover, they know the right angle to take, play around with lighting, color combination, and frame objects. Each element of your image will be purposeful.
Produce Specific Effects
Branding is a matter of passing a particular message. As a professional or business, you require the right images to sell products or cover events. The photographer will produce the effects during shooting or at the point of editing.
As such, your images go viral and enhance the visibility of your business. Such effects cannot be produced using a phone or by amateur photographers.
How to Hire the Best Photographer
Having identified the importance of a professional photographer, you must handpick the best. Notice that all photographers with studios promise the best services. However, a lot of clients have been disappointed despite these promises.
How then do you hire a photographer who will meet your expectations? Well, here are a few tips that should guide you when hiring photographers.
- Consider Specialty– the idea is that each event is unique. A photographer for weddings requires different skills from a cameraman covering sports, for example. The details that need attention will vary from one event to the other. A specialist is easy to brief and will engage his experience to deliver captivating photos.
- Equipment– equipment enhance moments. A good-specs camera will capture every detail. Hence, it is more convenient to cover an event with cameras that can zoom from a distance. Images are also rated in terms of pixels. Equipment that captures images with a higher pixel count will serve the purpose. Another example is a drone that can capture images from multiple angles. Such considerations will help you to get the best photographer.
- Check their Portfolio– this is the most natural source of truth when searching for a photographer. If the photos were already taken are impressive, the chances of your project being outstanding are high.
- Reduce Editing– while you may be used to filters over the phone, heavy editing is not for professional use. The skill of a photographer is ascertained using raw photos. It would help if you, therefore, settled for a professional whose images require the least editing.
Other aspects like recommendations and interviewing the photographer are also important. With a professional covering your event, you will have the most impressive photos.
Advantages of Hiring Local Photographers
When hiring photographers, look into their skills and equipment. However, have you thought about where the photographer is coming from? Well, the idea of a local photographer has been suggested as a game-changer for several reasons that you should consider when making a choice.
Understanding of the Local Terrain
Who can claim to know Los Angeles or Miami more than the locals? The same applies to photography. Each area has unique attractions, some of which are never broadcast for public consumption. In some cases, the few publicized areas have been photographed so much such that they lose taste. A local will take you to hidden gems that will give you the most magnificent shots.
Local Photographers are Cheaper
The professionalism of a photographer comes before the price. However, each project is designed with a budget in mind. After all, you should spend your money on actual photography instead of peripheral issues like paying for accommodation or transporting equipment.
Remember, you’ll get more excellent value for money using local photographers instead of importing from other areas.
A Local Can Mobilize Equipment Faster and Easily
As discussed above, the quality and availability of equipment are crucial during photography. A local photographer is comfortable dragging around sensitive equipment over a short distance compared to hauling the same across states.
In case you need a piece of special equipment like a camera, lighting, or even a facility like a studio, a local photographer will get it quickly. Your production team has an easier time executing the project than shipping these items across counties and states.
Adds Variety to Your Photos
While a professional or business should display a consistent image, a bit of variety is needed. This is where the creativity of photographers comes in. When using the same photographer wherever you go, the chances are that you end up with similar shots.
Remember, each local photographer has a unique idea inspired by the local scenery. Hence, it adds a new flavor to your images emanating from different locations where you have an event or visit.
How to Find a Local Photographer
If local photographers are an advantage, where do you find them? The traditional way was to look for studios along the streets or advertisements publicizing their services. This may still work, but there are more convenient ways of capturing local photographers for your project.
Check the local physical or online directory for local photographers. Directories indicate physical addresses and opening hours, among other details. Online directories are increasingly making it easier to find local businesses.
With a map, you find business details, including directions to the studio. Such local listing platforms are available on the phone, making it easier to track local photographers.
Social media has grown beyond connecting friends and family. Businesses are using the platform to advertise as well as attract potential clients. Therefore, search for local photographers on social media as there a handful of them.
Social media platforms like Twitter, Instagram, and Facebook also offer features like likes and comments. These are helpful review elements that will tell a bit about the photographer. Thus, their profiles will aid you in making a better decision.
Do you have friends, partners, or associates who have been to that locality and undertaken photography projects? Then you are lucky. Those are the best persons to refer you to a professional photographer. This is a more manageable approach to the search for a photographer.
Since your partner has already used the photographer’s services, you have an idea of the quality of services to expect. Consider a referral to be a shortcut whenever you are looking for the best photographers.
Freelance photographers are working all over the world. Some have studios, while others operate remotely based on invitation.
Freelancers easily customize photography packages and will offer a lesser price because their expenses are minimal.
The Cost of Hiring Local Photographers
While local photographers are generally cheaper, what is the specific amount you pay? Well, each photographer has a unique costing formula. On the other hand, each project comes with individual requirements that will determine the price.
However, here are the principle considerations when budgeting for a local photographer:
- Experience and expertise- based on your assessment, how much knowledge and what level of skills are needed? Experienced photographers are naturally expensive compared to amateurs. If you need a particular photography style that can only be delivered by a specific class of photographers, you have to pay the price.
- Equipment- what special photography equipment do you need to complete the project? Here you think about the quality of cameras, the need for drones, and technicians’ availability to operate them. Advanced equipment will increase the cost.
- The intensity of a Project– how many days will the project take? Will it be localized, or will you travel to different scenes within the area? Does it involve extensive editing? All these factors affect pricing.
There is no doubt that local photographers offer an advantage whenever you have a project to run. While at it, remember that it is the professionalism that will guarantee quality photos. When you have the right photography team with you, your moments will be impressively preserved.
Build the most captivating photo album by hiring professionals from Bunny Studio. These professionals are based in different locations and will help you to maximize on hidden jewels.
Remember, there are specialists for all occasions and types of photography.