{"id":28762,"date":"2021-10-14T10:07:14","date_gmt":"2021-10-14T10:07:14","guid":{"rendered":"https:\/\/bunnystudio.com\/blog\/?post_type=newsroom&p=28762"},"modified":"2025-03-17T22:29:08","modified_gmt":"2025-03-17T22:29:08","slug":"ghost-light","status":"publish","type":"newsroom","link":"https:\/\/bunnystudio.com\/blog\/newsroom\/ghost-light\/","title":{"rendered":"How did gig economy performers weather the ghost light?"},"content":{"rendered":"

The loss of jobs in the showbiz industry has led to financial struggles and declining mental health for many individuals. Bunny Studio describes how more stage performers and crew members are turning to alternative gigs to supplement their deficit in income.<\/i><\/p>\n

Two weeks ago, <\/span>CBSN Originals<\/span><\/a> released \u201c<\/span>Ghost Light: The Year Broadway Went Dark<\/span><\/a>.\u201d The telling documentary shed light on how COVID-19 adversely impacted the star-lit showbiz industry in what used to be thriving midtown Manhattan. The silent theatre era has been etched as a dark time for many. While the cast and crew of big playbill names like \u201cThe Lion King,\u201d \u201cWicked\u201d and \u201cHamilton\u201d reboot, an air of uncertainty continues to linger.<\/span><\/p>\n

Surprisingly, despite the declining number of gigs in the entertainment sector, Forbes reported a<\/span> 33% growth<\/span><\/a> in 2020\u2019s gig economy. Bunny Studio, a global platform providing voice overs and other creative services, also saw a<\/span> 16.8%<\/span><\/a> growth that same year. These statistics revealed the grit of the freelancing sector and how some stage actors are turning to new avenues of income.\u00a0<\/span><\/p>\n

In an interview with Bunny Studio\u2019s <\/span>voice talent<\/span><\/a>, UK voice artist and Equity-affiliated actress Samantha Hutton gave a personal account of how she weathered the financial dry spell. She described a distressing time amongst her friends, many of whom were part of London\u2019s Broadway productions.<\/span><\/p>\n

\u201cWhen the pandemic struck, I received no freelance technical work. Auditions for theatre productions dried up, and many production companies were forced to close,\u201d Samantha recounts. \u201cMany of my friends suffered financially and sunk into a deep depression because stage acting was the only line of work they had experience in.\u201d<\/span><\/p><\/blockquote>\n

The accomplished stage actress starred in many roles such as Mrs. Farley in Playhouse Creatures and Mabel Chiltern in Oscar Wilde’s An Ideal Husband. Despite her successes, Samantha recalled a tumultuous stairway to fame in a highly competitive showbiz industry even before the pandemic. She recalled how taking on voice over gigs through Bunny Studio had helped her tide through the financial instability that came with her career.<\/span><\/p>\n

\u201cWaiting for weeks on end to see if you\u2019re a right fit alongside accepting rejections are just part of being a gig worker. Income is always somewhat of a question mark. I reckon that without taking up voice acting projects on Bunny Studio, roughly 60% of my income would have been affected during this pandemic. Thankfully, voice auditions on the creative platform are a quick process, and I get to know if I\u2019m accepted almost immediately,\u201d said Samantha.<\/span><\/p>\n

The shortage of stage production jobs has also been compensated by skyrocketing demand for audio producers. Jairo Pineda, an audio engineer, foley artist, and music producer at Bunny Studio saw an increase in clients asking for his expertise.<\/span><\/p>\n

\u201cMy number of gigs has substantially increased. Being able to work from my home studio remotely has attracted a lot of clients during the pandemic. I saw a 30% boost in revenue over the last year through <\/span>Bunny Studio<\/span><\/a>,\u201d said the audio ad producer and voice over artist. \u201cThese steady earnings have allowed me to pursue increasingly better creative opportunities,\u201d Jairo added.<\/span><\/p><\/blockquote>\n

Having recently announced its <\/span>expansion of creative services<\/span>, Bunny Studio is a source of income to over 13,000 pre-vetted freelancer professionals. The fully remote company was featured on Investopedia for its<\/span> 4-day work week<\/span><\/a>. It continues to be an advocate for the gig economy while making ad creation accessible for businesses during this unprecedented and difficult time. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The loss of jobs in the showbiz industry has led to financial struggles and declining mental health for many individuals. 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