{"id":12560,"date":"2020-12-28T15:38:19","date_gmt":"2020-12-28T15:38:19","guid":{"rendered":"https:\/\/bunnystudio.com\/blog\/?p=12560"},"modified":"2025-03-19T21:17:58","modified_gmt":"2025-03-19T21:17:58","slug":"financial-sales-scripts-2020-trends","status":"publish","type":"post","link":"https:\/\/bunnystudio.com\/blog\/financial-sales-scripts-2020-trends\/","title":{"rendered":"Financial Sales Scripts: 2020 Trends"},"content":{"rendered":"<p>No matter how much of a heavy hitter you are, the pandemic has been hell on wheels for the financial sales sector in 2020. The severe economic downturn has effectively turned everyone into a worrywart, and it&#8217;s not just consumers of financial services; Financial advisors, insurance sales representatives, stockbrokers, and loan officers find themselves in a rut. Owning the gift of gab is no longer a sufficient live-by commodity for financial sales personnel. But even though health may not be wealth, wealth certainly helps survival. Marketing and sales have always been about adaptation. So as tension runs high, competition tightens, and morale runs low, an effective financial sales script becomes ever more paramount. Here, we\u2019ll dish out trends in the finance marketing sector, as well as sample financial sales scripts to make you salient and relatable to the current economy.<\/p>\n<h3><strong>Trending 2020 Ad Statistics<\/strong><\/h3>\n<p>In this show-me-the-money float-or-drown economy, cash on the barrelhead ROI is essentially every advertiser&#8217;s wet dream. As such, it\u2019s no surprise that advertisers are hesitant to fork out unless they know that they\u2019ll get a bang for their buck with a magic bullet. Under circumstances of quiet offices and empty streets, it\u2019s hard to decipher which way everyone\u2019s going, as brand messages switch from screaming billboards to digital ad spaces. With this in mind, even digital advertising encompasses a myriad of mediums and channels. That said, we have 2020 numbers to prove that audio ads are still a viable-and-kicking magic bullet for the financial sales sector, and here\u2019s the lowdown:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.bluefountainmedia.com\/blog\/infographic-digital-marketing-for-finance-what-businesses-need-to-know-to-excel-online\">94%<\/a> use financial features such as online banking, making digital advertising the channel to invest in for most banks.<\/li>\n<li>The financial sector contributes to <a href=\"https:\/\/www.dialogtech.com\/blog\/financial-services-marketing-statistics\/#:~:text=10.,Source%3A%20Blue%20Fountain%20Media).\">14%<\/a> of ad spend, which is second after retail.<\/li>\n<li>The total audio ad spend is predicted to continue growing by 24% by 2025, reaching a total amount of $23.2bn.<\/li>\n<li>Digital ad spends in the US financial service sector is expected to reach $19.62bn with an increase of 7% in 2020.<\/li>\n<li><a href=\"https:\/\/www.emarketer.com\/\">53%<\/a> of financial sales executives have the intention of digitizing client interactions when the pandemic blows over.<\/li>\n<li><a href=\"https:\/\/rainnews.com\/midroll-media-survey-finds-60-of-listeners-made-purchases-from-podcast-ads\/\">81%<\/a> of listeners claim they listen intently to podcast ads, and nearly 60% make purchases from the medium.<\/li>\n<li>Ad revenues on podcasts have increased by <a href=\"https:\/\/www.adexchanger.com\/digital-audio-radio\/podcast-ad-revenue-to-grow-almost-15-in-2020-despite-pandemic\/\">15%<\/a> in 2020 and will triple to $2.1bn in 2025.<\/li>\n<li>Spending on ads is estimated to fall by <a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2020\/09\/200831.SpendResearchStudyNo6.FINAL_.pdf\">30%<\/a> on traditional channels while seeing an increase of 8% on digital media.<\/li>\n<li>Brands in financial services have increased podcast ad spend to <a href=\"https:\/\/www.adexchanger.com\/digital-audio-radio\/podcast-ad-revenue-to-grow-almost-15-in-2020-despite-pandemic\/\">16%<\/a>.<\/li>\n<\/ul>\n<h3><strong>The Pipeline for Financial Sales Advertising<\/strong><\/h3>\n<p>As numbers tell, there\u2019s really more than one way to skin a cat. Beyond the pandemic that has cast a pall upon the sector lies a golden opportunity for those in the financial sales sector. Here are some content strategies that can help you to narrow the social distance gap between you and your potential leads. Use these tips to churn out your financial sales commercial script to yield potent ROIs.<\/p>\n<h4><u>#1: Get Personal<\/u><\/h4>\n<p>Let\u2019s consider the consumer\u2019s psychology during this pandemic. In times of stress, the body\u2019s fight or flight response becomes dominant. Since there\u2019s pretty much nowhere to run in this pandemic, a fight for survival becomes innate. Yes, everyone\u2019s pretty much in over their heads in one way or another, and many, financially so. Here\u2019s when being human can be powerful.<\/p>\n<p><a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-consumer-intelligence-series-customer-experience.pdf\">64%<\/a> of US consumers feel a lack of human element when it comes to customer experience, and research shows that emotional marketing makes individuals <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2020\/02\/28\/emotional-connection-2020s-biggest-cx-trend\/?sh=6ff2c4c4b36a\">8.4 times<\/a> more likely to trust your brand. Now or never, expressing empathy in your financial sales ad script is paramount. Furthermore, digital advertising allows advertisers to target audiences more specifically and accurately. Consequently, this casting of a smaller net can allow brands to speak to their listeners more impactfully and personably. This means less reach, but very potentially more conversions if the messages are crafted with wit and sincerity. While you\u2019re at it, add a play of familiar sound effects and use a relatable voice actor to enhance your audio ad\u2019s experience.<\/p>\n<h4><u>#2: Be Relevant <\/u><\/h4>\n<p>In the third quarter of 2020, <a href=\"https:\/\/www.pewsocialtrends.org\/2020\/09\/24\/economic-fallout-from-covid-19-continues-to-hit-lower-income-americans-the-hardest\/\">half<\/a> of those who have lost their jobs during the pandemic are still unemployed. For the financial sales sector, it\u2019s an imperative wake-up-call to get with the times. It\u2019s only logical that no one will spend on thingamajigs or fandangles when money is tight. In other words, focusing your ad message on products that can help ease financial burdens right now would be more important than say, investing in a retirement plan. Or loans to buy a summer vacation house for that matter! Since digital targeting allows segmentation of demographics, strategize to tailor your different products to different audiences, with more relevant content.<\/p>\n<h4><u>#3: Leverage Global Talent<\/u><\/h4>\n<p>Working from home? So is the majority of specialized freelance talent. You don\u2019t need an expensive studio or an advertising firm with impressively comfortable sofas to produce a solid financial sales audio ad. All you need is the world\u2019s most brilliant scriptwriters, compelling voice actors, and amazing sound producers. All of which are accessible from the comfort of your own couch.<\/p>\n<p>Platforms like <a href=\"https:\/\/bunnystudio.com\/audio\/\">this one<\/a> come backed with tons of testimonials and allow marketers to produce full-stack audio ads, or outsource partially. Whether you need only a scriptwriter, someone to produce an entire podcast, financial sales training video, or financial service ad, you only have to ask. Remember, first impressions are everything. As much as home-made audio ads and videos can be relatable, it\u2019s always important for brands in the financial sector to come off as professional and credible.<\/p>\n<h4><u>#4: Develop Other Audio Channels<\/u><\/h4>\n<p>It\u2019s no stage whisper that hard selling is no longer effective. In the ever-giving generous world of digital, it\u2019s adding value to your client that can give you a sharper edge. Chiefly, one sure-fire way is content marketing. Content is king, and he who offers knowledge can become the authoritative voice in the sector. Notably considering the statistical trends above, what better way is there to do this than through audio? Yes, podcasts are in. Simply because listening is a passive experience that allows multitasking. Even huge news broadcasting brands like CNN are on it. And do bear in mind that <a href=\"http:\/\/www.bunnystudio.com\">help<\/a> is always available if the need for outsourcing arises!<\/p>\n<h3><strong>Financial Sales Script Content<\/strong><\/h3>\n<p>Now that you\u2019ve gotten your content strategy locked and loaded, are you geared to produce your own financial sales ad script? Before you fire away, here are some final tips to help you get your game going:<\/p>\n<h4><u>Types of Financial Sales <\/u><\/h4>\n<p>The finance sector umbrellas a massive range of products and services such as the below:<\/p>\n<ul>\n<li>Long term insurance<\/li>\n<li>Investments<\/li>\n<li>Retirement income<\/li>\n<li>Banking services<\/li>\n<li>Loan services<\/li>\n<li>Supply Chain Finance<\/li>\n<\/ul>\n<h4><u>Length of Ad<\/u><\/h4>\n<p>The word count of your financial sales audio ads script should correspond to the length of the ad space you have purchased. The usual length of ads ranges from 15 seconds to 90 seconds long. Here are the recommended number of words for each duration:<\/p>\n<ul>\n<li>15 seconds \u2013 27 to 40 words<\/li>\n<li>30 seconds \u2013 55 to 80 words<\/li>\n<li>60 seconds \u2013 110 to 150 words<\/li>\n<li>90 seconds \u2013 200 to 255 words<\/li>\n<\/ul>\n<h4><u>Tone of Voice<\/u><\/h4>\n<p>It is important foremost to identify the demographic of your audience before crafting a message. Consider if your business is primarily B2B or B2C. B2C tends to use a more personable tone while B2B portrays a more corporate and professional tone.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-13613\" src=\"https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/02\/Financial_sales_scripts_JO_2.jpg\" alt=\"Financial sales scripts for agency\" width=\"641\" height=\"214\" srcset=\"https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/02\/Financial_sales_scripts_JO_2.jpg 641w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/02\/Financial_sales_scripts_JO_2-300x100.jpg 300w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/02\/Financial_sales_scripts_JO_2-150x50.jpg 150w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/p>\n<h3>Financial Sales Script Samples<\/h3>\n<p>Are you sorely in need of some inspiration? Here are some sample scripts that will get your creative juices flowing.<\/p>\n<h4><em><u>#1: Life Insurance Sample<\/u><\/em><\/h4>\n<p>The Project Description<\/p>\n<p><strong>Client:<\/strong> Bunny Wealth<\/p>\n<p><strong>Content Topic:<\/strong> Financial Flexibility with Bunny Wealth<\/p>\n<p><strong>Product Description:<\/strong> This is a B2C ad. Bunny Wealth life insurance provides long-term financial protection for individuals and families. Policies allow you to increase or lower your premium payments depending on your financial situation throughout your life. Our premiums start as low as $5 a month, and you can still get covered with pre-existing conditions. Please end the ad scripts with: \u201cBunny Wealth, freedom for you and your family.\u201d<\/p>\n<p><strong>Audience:<\/strong> All<\/p>\n<p><strong>Tone:<\/strong> Creative, heartfelt, sincere, and conversational.<\/p>\n<p><strong>Perspective:<\/strong> First-person.<\/p>\n<pre><strong>60-SECONDS Commercial Script (129 words)<\/strong>\n\nYou\u2019ve planned for your ambitions.\n\nYou\u2019ve planned for love.\n\nYou\u2019ve planned for a legacy.\n\nYou\u2019ve planned for your bucket list.\n\nBut life is full of unpredictability.\n\nSome surprises are blessings, while others bring adversity.\n\nYou can plan for an epic life, \nbut you never know what\u2019s around the corner.\n\nAnd the only way you can be prepared \nis to know that your loved ones are cared for.\n\nNo matter what happens, \nBunny Wealth\u2019s got you covered.\n\nBecause as moms and dads, \ndaughters and sons, \nwe understand that family is everything.\n\nWhen the stars don\u2019t align, \nraise or increase your premium payments depending on your financial situation.\n\nGet insured, pre-existing conditions or not, \nat rates starting as low as $5 a month.\n\nBunny Wealth, freedom for you and your family.<\/pre>\n<pre><strong>30-SECONDS Commercial Script (81 words)<\/strong>\n\nYou\u2019ve planned for an epic life:\n\nGraduation, marriage, kids, and retirement.\n\nBut no one could have planned for a rough 2020.\n\nNo matter if the going gets tough, \nyou\u2019re tough enough to get going.\n\nAnd with Bunny Wealth partnering you through life, \nyou\u2019ll have a peace of mind knowing your family is financially covered.\n\nGet insured for as low as $5 a month, \nand increase or lower your premiums depending on your needs.\n\nBunny Wealth, freedom for your and your family.<\/pre>\n<pre><strong>15-SECONDS Commercial Script (39 words)<\/strong>\n\nYou\u2019ve planned for an epic life.\n\nSo through good times and bad, \nwe\u2019ll make sure you and your loved ones are covered.\n\nGet insured for as low as $5 a day.\n\nBunny Wealth, freedom for your and your family.<\/pre>\n<h4><em><u>#1: Supply Chain Finance Sample<\/u><\/em><\/h4>\n<p>The Project Description<\/p>\n<p><strong>Client:<\/strong> Bunny Finance Inc<\/p>\n<p><strong>Content Topic:<\/strong> Supply Chain Finance Solutions<\/p>\n<p><strong>Product Description:<\/strong> This is a B2B ad. Bunny Finance Inc provides consultation and supply chain finance solutions to help suppliers finance their receivables more easily. Our solutions enable liquidity and cash flow optimization, especially during these difficult pandemic times, and with a lower interest rate, so that businesses can survive. As a high technology company with 25 years, our clients can process their financing requests through our online system and get approval within 48 hours. Please add the tagline: Bunny Finance, we grow with your business.<\/p>\n<p><strong>Audience:<\/strong> Business buyers, suppliers, and manufacturers.<\/p>\n<p><strong>Tone:<\/strong> Creative, concise, sincere, and conversational.<\/p>\n<p><strong>Perspective:<\/strong> First-person (we)<\/p>\n<pre><strong>60-SECONDS Commercial Script (115 words)<\/strong>\n\nThese are unprecedented times.\n\nChallenging times of uncertainty and vexation.\n\nFor many businesses, \nit\u2019s a make or break situation.\n\nWhich will it be for yours?\n\nThese harrowing times will pass.\n\nAnd if you\u2019re a survivor, \nBunny Finance is here to help take some weight off your shoulders.\n\nWith over 25 years in supply chain financing, \nwe\u2019ve helped over 500 companies optimize their cash flow.\n\nFinance your suppliers\u2019 receivables \nwith minimal interest rates in exchange for better discounts.\n\nMaintain sustainable supplier relationships \nthrough this disruptive period.\n\nWith Bunny Finance\u2019s new easy SCF online platform, \nyou can now upload invoices and get approved within 48 hours.\n\nCall us to find out more.\n\nBunny Finance, we grow with your business.<\/pre>\n<pre><strong>30-SECONDS Commercial Script (74 words)<\/strong>\n\nBuilding a sustainable supplier relationship \nis crucial for a healthy supply chain.\n\nBut in trying times like these, \nmany businesses are hanging on by a thread.\n\nNo matter which sector you\u2019re in, \nBunny Finance supply chain finance solutions can help you to optimize your cash flow.\n\nSimply upload your invoices on our \nnew SCF online platform and get approved within 48 hours.\n\nCall us for a consultation.\n\nBunny Finance, we grow with your business.<\/pre>\n<pre><strong>15-SECONDS Commercial Script (40 words)<\/strong>\n\nEven through challenging times, \nwe\u2019re here to support you.\n\nFinance your suppliers\u2019 receivables with \nBunny Finance\u2019s easy supply chain finance platform.\n\nCall us to discover what we can do for your supply chain.\n\nBunny Finance, we grow with your business.<\/pre>\n<p><strong>All in a Day\u2019s Work<\/strong><\/p>\n<p>Even though the financial sales industry might be affected by the pandemic, optimism breeds for certain financial sectors. No matter your brand, products, or services, keeping your customers\u2019 present needs in mind is vital to creating effective financial sales scripts. Add a dash of empathy and a sprinkle of creativity, and you&#8217;re sure to capture your audience&#8217;s attention Use these financial sales sample scripts as a guide, and you\u2019re ready to go forth and create your very own audio ad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter how much of a heavy hitter you are, the pandemic has been hell on wheels for the financial sales sector in 2020. The severe economic downturn has effectively turned everyone into a worrywart, and it&#8217;s not just consumers of financial services; Financial advisors, insurance sales representatives, stockbrokers, and loan officers find themselves in [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":13612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14400],"tags":[22104],"hashtags":[],"class_list":["post-12560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voice-over-scripts","tag-businesses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Financial Sales Scripts: 2020 Trends - Bunny Studio Blog<\/title>\n<meta name=\"description\" content=\"The finance industry has taken a hit this 2020, and it&#039;s now more than ever that financial sales scripts play a paramount role in audio ad effectiveness.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Financial Sales Scripts: 2020 Trends - 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