{"id":13819,"date":"2021-02-26T21:05:29","date_gmt":"2021-02-26T21:05:29","guid":{"rendered":"https:\/\/bunnystudio.com\/blog\/?p=13819"},"modified":"2025-10-08T12:47:07","modified_gmt":"2025-10-08T12:47:07","slug":"when-is-captioning-mandatory-rules-of-the-game","status":"publish","type":"post","link":"https:\/\/bunnystudio.com\/blog\/when-is-captioning-mandatory-rules-of-the-game\/","title":{"rendered":"When is Captioning Mandatory? Rules of the Game"},"content":{"rendered":"<p>Captioning is not always mandatory, but a lot of viewers love having them on screen.<\/p>\n<p>Captions are applied in TV, movies, video streaming services, and video games &#8211; allowing the audience to closely follow what is happening on the screen.<\/p>\n<blockquote><p>Captioning remains an absolutely necessary addition to your <a href=\"https:\/\/bunnystudio.com\/blog\/library\/video\/video-content-marketing-an-essential-tool-for-any-business\/\">video content<\/a> \u2013 and in some cases, mandatory.<\/p><\/blockquote>\n<p>They are particularly helpful for audiences that are hard of hearing.<\/p>\n<p>In this article, you will learn why and when captioning is mandatory, and how to apply it to your videos.<\/p>\n<h2>Types of Captions<\/h2>\n<p>When we say captions, we don\u2019t mean the catchy quotes that you put under your Instagram uploads. Captions, in this case, are time-synchronized texts that transcribe the audio file on a video track.<\/p>\n<p>There are multiple methods of captioning, but first, let&#8217;s outline the differences between captions and subtitles.<\/p>\n<h3>Captions vs Subtitles<\/h3>\n<p>Are they the same thing?<\/p>\n<p>On some level, &#8216;<em>captions&#8217;<\/em> is just another way to say &#8216;<em>subtitles<\/em>.&#8217; However, the two concepts are slightly different.<\/p>\n<blockquote><p>Captions are transcription texts; <a href=\"https:\/\/bunnystudio.com\/blog\/library\/translation\/subtitling-services\/\">subtitles<\/a> are translations.<\/p><\/blockquote>\n<p>This means that while captioning is mainly to benefit those who cannot hear the audio, subtitles are made for audiences that cannot understand the language.<\/p>\n<h3>Open Captioning<\/h3>\n<p>This is one of the oldest forms of captioning.<\/p>\n<p>Open captions come already added (burnt) on the video file and cannot be turned off, and they are mostly applicable where the close captioning feature is not accessible.<\/p>\n<h4>Why Use Open Captioning?<\/h4>\n<p>With open captions, your audience doesn\u2019t have to figure out how to turn the captions on and off.<\/p>\n<p>Captions that are permanently burnt into the video are also great for <a href=\"https:\/\/blog.hootsuite.com\/silent-video\/\">social media videos<\/a>.<\/p>\n<p>On platforms such as Facebook, a lot of viewers watch their videos on silent. Open captions will immediately pop up on the screen and keep the attention of the viewer.<\/p>\n<h4>The Downside of Open Captions<\/h4>\n<p>Since they are permanently burnt onto the video, open captions can be restricting as well as distracting.<\/p>\n<p>In as much as they are helpful (and mandatory for audiences with hearing loss), some viewers might want to watch their content without captions.<\/p>\n<p>Open captions are also tied to the quality of the video.<\/p>\n<p>If the original video quality is poor, then the captions might be difficult to see and read.<\/p>\n<h4>When to Use Open Captioning<\/h4>\n<p>It is best to use open captions when captioning is mandatory. When making or presenting content to people who have a hearing disability, open captioning is the only way to go.<\/p>\n<p>These permanent captions are also handy when playing videos in an outdoor setting.<\/p>\n<p>Cinemas and foreign films often include open captions to further engage their audiences.<\/p>\n<p>And who says captions are just for videos?<\/p>\n<p>Want to provide additional information concerning your meme or gif? Use open captions to fully communicate your message to your audience.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-21515\" src=\"https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/03\/when_is_captioning_mandatory_JS_2.jpg\" alt=\"when is captioning mandatory\" width=\"1201\" height=\"401\" srcset=\"https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/03\/when_is_captioning_mandatory_JS_2.jpg 1201w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/03\/when_is_captioning_mandatory_JS_2-300x100.jpg 300w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/03\/when_is_captioning_mandatory_JS_2-1024x342.jpg 1024w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/03\/when_is_captioning_mandatory_JS_2-150x50.jpg 150w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/03\/when_is_captioning_mandatory_JS_2-768x256.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/p>\n<h3>Closed Captioning<\/h3>\n<p>This type of captioning allows the viewer to turn the text on and off. In this context, therefore, the viewer is in charge of whether they get to see the captions or not.<\/p>\n<h4>Why Use Closed Captions?<\/h4>\n<p>The flexibility of closed captions makes them appealing to most viewers. The viewer has the option to turn the subtitles off if they become too distracting.<\/p>\n<p>Closed captions are also easier to edit and re-upload.<\/p>\n<p>These captions exist in a separate file and can be stored in multiple formats as well as played in different forms of media.<\/p>\n<p>With open captions, changing something means uploading the video file all over again.<\/p>\n<h4>Where to use Closed Captions<\/h4>\n<p>Closed captions have a wider use case compared to open captions.<\/p>\n<p>The best example is <a href=\"https:\/\/bunnystudio.com\/blog\/library\/transcription\/youtube-transcripts-a-bigger-help-than-you-think\/\">YouTube<\/a>.<\/p>\n<p>Facebook videos, streaming services like <a href=\"https:\/\/bunnystudio.com\/blog\/library\/transcription\/how-to-secure-closed-captioning-jobs-netflix-easily\/\">Netflix<\/a>, T.V programs, and video games also use <a href=\"https:\/\/bunnystudio.com\/blog\/library\/transcription\/what-is-closed-captioning-software-and-what-is-its-use\/\">closed captioning techniques<\/a>.<\/p>\n<p>There are two types of closed captioning:<\/p>\n<h4>Online Captioning<\/h4>\n<p>Also called real-time captioning, this technique is particularly useful in live broadcasts.<\/p>\n<p>The captions are generated as the footage is aired. Sporting events or any live programs on TV all rely on real-time captioning.<\/p>\n<p>Online captioning employs of use of ASR (Automatic Speech Reorganization) software to convert audio into text, hence saving a lot of time and effort.<\/p>\n<p>However, ASR tends to have a high error margin, so always check the output for any incomprehensible phrases.<\/p>\n<h4>Off-line Captioning<\/h4>\n<p>This technique involved adding captions on video footage while it is being recorded. Prime TV programs and educational media use this captioning method.<\/p>\n<blockquote><p>Offline captioning is much more efficient than online captioning because there is enough time to embed the text into the video.<\/p><\/blockquote>\n<h3>Captioning Styles<\/h3>\n<h4>Roll-Up<\/h4>\n<p>This style of captioning is synchronized and <a href=\"https:\/\/bunnystudio.com\/blog\/library\/transcription\/full-verbatim-transcription-what-to-capture-and-what-to-leave-out\/\">verbatim<\/a>.<\/p>\n<p>In roll-up captioning, every speaker is identified on the text.<\/p>\n<p>It works like this:<\/p>\n<p>The text moves from the bottom to the top of the screen (or vice-versa), and as new text appears at the top, the bottom text disappears.<\/p>\n<h4>Pop-On<\/h4>\n<p>The text appears on the screen, remains for several seconds then disappears.<\/p>\n<h4>Paint-On<\/h4>\n<p>The words move from left to right and appear to be painted on the screen.<\/p>\n<h2>When Is Captioning Mandatory?<\/h2>\n<p>Captioning is mandatory depending on the following factors:<\/p>\n<ul>\n<li>What type of content are you producing?<\/li>\n<li>Who is the audience?<\/li>\n<li>What geographical locations are you targeting and what are the laws of the place?<\/li>\n<\/ul>\n<h3>Laws for Mandatory Captioning<\/h3>\n<p>The <a href=\"https:\/\/adata.org\/learn-about-ada\">Americans with Disabilities Act<\/a> bans discrimination against people with disabilities. Failing to add captions to your videos can be seen as discrimination to those with hearing disabilities \u2013 and this can attract quite a hefty fine.<\/p>\n<p>Certain platforms such as YouTube may have regulations that require one to add captions to their video.<\/p>\n<p>Individual companies may also put-up guidelines that govern their video production.<\/p>\n<p>Finally, as a <a href=\"https:\/\/bunnystudio.com\/blog\/library\/video\/video-editor-resume-all-the-components-for-success\/\">video editor<\/a>, your client may give explicit instructions for captions to be added to their video.<\/p>\n<blockquote><p>Captions may not always be mandatory, but they are still essential for video.<\/p><\/blockquote>\n<h3>Why is Captioning Necessary?<\/h3>\n<h4>For the Hard of Hearing (and Listening)<\/h4>\n<p>Deaf audiences depend on captions to consume audio content.<\/p>\n<p>One of the main reasons for captioning is to give these audiences full access to video content, including the background noises and speaker differentials.<\/p>\n<p>Captioning is also used to assist students with learning disabilities to improve their reading skills.<\/p>\n<h4>Easier Consumption of Video<\/h4>\n<p>With captions, you can watch your videos even in a sensitive environment. You can watch your online videos while taking the bus, or during that boring office meeting.<\/p>\n<p>With captions, even noisy environments can\u2019t stop you from enjoying your favorite content.<\/p>\n<blockquote><p>Captioning your videos is a great way to capture your viewers\u2019 attention.<\/p><\/blockquote>\n<h4>Global Access<\/h4>\n<p>Captions and subtitles broke the global video market wide open.<\/p>\n<p>Now, your videos can be watched in any language across the world \u2013 as long as you get your <a href=\"https:\/\/bunnystudio.com\/blog\/library\/translation\/could-native-translation-help-brand-travel\/\">native translation<\/a> right.<\/p>\n<h4>Help the Online Learners<\/h4>\n<p>Educational content is easier to consume and understand when it has captions.<\/p>\n<p>Learners can read along as the video plays and master the spellings of the more technical words.<\/p>\n<h4>Market your Brand<\/h4>\n<p>Captioning videos for your brand will increase viewership.<\/p>\n<p>Both viewers and search engines use specific keywords to find your content. Captioning your videos makes it easier for people to find them, hence making your content rank higher on search engines.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-21516\" src=\"https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/03\/when_is_captioning_mandatory_JS_3.jpg\" alt=\"when is captioning mandatory\" width=\"1201\" height=\"401\" srcset=\"https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/03\/when_is_captioning_mandatory_JS_3.jpg 1201w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/03\/when_is_captioning_mandatory_JS_3-300x100.jpg 300w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/03\/when_is_captioning_mandatory_JS_3-1024x342.jpg 1024w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/03\/when_is_captioning_mandatory_JS_3-150x50.jpg 150w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/03\/when_is_captioning_mandatory_JS_3-768x256.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/p>\n<h4>Keep the Attention<\/h4>\n<p>When you have captions for your videos, there is a high chance that your viewers will watch your video to the end.<\/p>\n<p>The audience will definitely remember what happened in the video too.<\/p>\n<blockquote><p>Captions will open your content up to bigger and better audiences. Your content will be accessible to deaf audiences, learners with disabilities, and even foreign viewers.<\/p><\/blockquote>\n<h2>How to Add Captions to Your Videos<\/h2>\n<p>You can do it yourself, use speech-to-text software, or hire a freelancer to add captions to your videos.<\/p>\n<h3>Use Google Drive<\/h3>\n<p>You can add captions using Google Drive and it&#8217;s absolutely free!<\/p>\n<p>All you have to is sign up with Google Drive, upload your video, and follow these instructions:<\/p>\n<ul>\n<li>Once the video is uploaded, click on the\u00a0<em>more<\/em> icon then select the <em>Manage Caption Tracks<\/em>.<\/li>\n<li>Click on the option Add New Caption Tracks.<\/li>\n<li>Select the file format for the caption, which will be the SRT format. While on this step also select the language and a file name for the caption track.<\/li>\n<li>Click upload.<\/li>\n<\/ul>\n<p>With Google Drive, you get access to ready captions.<\/p>\n<p>To switch off the captions, go back to More &gt; Manage caption Tracks, find your caption track and click on it to switch it off.<\/p>\n<h3>Use YouTube Editor<\/h3>\n<p>To use this, you need to be a registered YouTube member and channel owner.<\/p>\n<ul>\n<li>Upload your video<\/li>\n<li>Open the video and click on the CC button under it.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/bunnystudio.com\/blog\/library\/transcription\/transcribe-youtube-video-a-guide-for-you\/\">YouTube<\/a> allows you to alter the captions depending on what you like, choose the language you want and also tune the time duration. You also get to choose if you want to transcribe the content yourself or use ready captions.<\/p>\n<ul>\n<li>Once you are done click on Save.<\/li>\n<\/ul>\n<h3>Use a Transcription Software<\/h3>\n<p>Transcription software is used to create professional-looking captions.<\/p>\n<p>Some are free, and others only have demo versions that allow users to try some features before buying.<\/p>\n<p>Examples of transcription platforms include:<\/p>\n<ul>\n<li>FTW Transcriber<\/li>\n<li>Express Scribe<\/li>\n<li>Inqscribe<\/li>\n<li>Dragon Naturally Speaking<\/li>\n<\/ul>\n<p>Read more about these platforms and their advantages on our guide: <a href=\"https:\/\/bunnystudio.com\/blog\/library\/transcription\/audacity-transcription-the-all-inclusive-software-for-transcription-projects\/\">Audacity Transcription: The All-Inclusive Software for Transcription Projects<\/a>.<\/p>\n<h2>Conclusion<\/h2>\n<p>Captioning is essential to video production. Aside from attracting new audiences and keeping their attention, captions are also a great way to elevate the impact of your brand.<\/p>\n<p>The rate of video consumption is only getting higher \u2013 don\u2019t miss out on all the benefits of captioning.<\/p>\n<p>If you decide to hire someone to do your captions, ensure they are a professional who understands the different styles and types of captions.<\/p>\n<p>Get in touch with the <a href=\"https:\/\/bunnystudio.com\/?p=mar-acq-con-CTAintext&amp;utm_campaign=ctaintext\">best captioning experts<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Captioning is not always mandatory, but a lot of viewers love having them on screen. Captions are applied in TV, movies, video streaming services, and video games &#8211; allowing the audience to closely follow what is happening on the screen. Captioning remains an absolutely necessary addition to your video content \u2013 and in some cases, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":21514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17473],"tags":[22104],"hashtags":[],"class_list":["post-13819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transcription","tag-businesses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When is Captioning Mandatory? Rules of the Game - Bunny Studio Blog<\/title>\n<meta name=\"description\" content=\"Captioning is mandatory to prevent the discrimination of audiences that are hard-hearing. 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