{"id":22782,"date":"2021-04-16T21:36:08","date_gmt":"2021-04-16T21:36:08","guid":{"rendered":"https:\/\/bunnystudio.com\/blog\/?p=22782"},"modified":"2021-08-12T08:27:48","modified_gmt":"2021-08-12T08:27:48","slug":"video-marketing-spicing-up-your-promotional-efforts","status":"publish","type":"post","link":"https:\/\/bunnystudio.com\/blog\/video-marketing-spicing-up-your-promotional-efforts\/","title":{"rendered":"Video Marketing: Spicing up Your Promotional Efforts"},"content":{"rendered":"<p style=\"text-align: justify;\">Yep! It&#8217;s official! Video marketing is now a no-brainer for businesses looking to grow into best-selling brands. A 2020 study by Animoto found 91 percent of promoters were happy with the ROI of their <a href=\"https:\/\/bunnystudio.com\/blog\/library\/video\/facebook-video-ads-vs-image-ads-the-2021-roi-victor\/\">video campaigns on social platforms<\/a>. After all, why throw money on a strategy if it doesn&#8217;t give a good return on investment?<\/p>\n<p style=\"text-align: justify;\">In all honesty, as the world paces the shift to 5G, it&#8217;s selfish to deny your customers the multimedia experience they desire. Businesswise, marketing without a video strategy is counter-productive. It can render you inferior to competitors who already use the approach to attract and convert buyers.<\/p>\n<p style=\"text-align: justify;\">So how do you launch a video marketing strategy that will yield results? What type of content should you share to attract new followers, and where do you start?<\/p>\n<p style=\"text-align: justify;\">Read on to discover more.<\/p>\n<p style=\"text-align: justify;\">Video Marketing at a Glance:<\/p>\n<ul style=\"text-align: justify;\">\n<li>What is Video Promotion?<\/li>\n<li>The Benefits of Video Campaigns?<\/li>\n<li>How to Develop an Effective Video Campaign<\/li>\n<li>The role of a Video Producer in Marketing<\/li>\n<li>How to Make Viral Videos<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-23102\" src=\"https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/04\/video_marketing_JO_2.jpg\" alt=\"video marketing\" width=\"1201\" height=\"401\" srcset=\"https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/04\/video_marketing_JO_2.jpg 1201w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/04\/video_marketing_JO_2-300x100.jpg 300w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/04\/video_marketing_JO_2-150x50.jpg 150w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/04\/video_marketing_JO_2-768x256.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/p>\n<h2 style=\"text-align: justify;\">Video Marketing Meaning &amp; Why You Need an Expert Producer<\/h2>\n<p style=\"text-align: justify;\">There are many types of marketing videos. The most common ones include:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Vlogs<\/li>\n<li>Ads<\/li>\n<li>Testimonials<\/li>\n<li>Product demos<\/li>\n<li>Presentations<\/li>\n<li>Interviews<\/li>\n<li>Email videos<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Promotional clips perform different functions depending on their content. Your marketers must work with a talented video producer to achieve the desired intent. Hence, you&#8217;ll need an industry professional with a knack to deliver only the best!<\/p>\n<p style=\"text-align: justify;\">A marketing filmmaker specializes in producing a campaign clip that suits a brand&#8217;s requirements. This profession focuses on the production part, from script development to recording and editing.<\/p>\n<p style=\"text-align: justify;\"><strong>Thus, video marketing involves using media that blends audio, video, animation, and text, to educate, describe products, attract conversions while increasing engagement among prospects and customers.<\/strong><\/p>\n<p style=\"text-align: justify;\">In a Wyzowl survey, <a href=\"https:\/\/www.markinblog.com\/video-marketing-statistics\/?gclid=CjwKCAjwjbCDBhAwEiwAiudBy383ZcWtYav5f1yJGZV26-VoQIJsucAfMGlJhWHDE-p0KjrGia8rkxoCnHUQAvD_BwE\">84 percent <\/a>of the consumers admitted they&#8217;ve previously purchased an item or subscribed for services after streaming a brand&#8217;s ad or product demo. An impressive 96 percent admit they&#8217;ve spent time watching content to gather more info about a product.<\/p>\n<p style=\"text-align: justify;\">Remember, factors like quality, length, content, etc., can make or break the viewer&#8217;s experience. Further, they can undermine the whole point of the campaign.<\/p>\n<h2 style=\"text-align: justify;\">Video Marketing Benefits<\/h2>\n<p style=\"text-align: justify;\">A large percentage of people tend to share the clips they find funny, educational, or cautionary with friends. That makes viral clips a powerful attraction and conversion tool. Hence, including promotional clips in your campaigns promises numerous benefits to a brand.<\/p>\n<p style=\"text-align: justify;\">These footages are also a quicker way to pass a message compared to articles and other mediums. They can sum up a blog post or email&#8217;s content in under a minute.<\/p>\n<p style=\"text-align: justify;\">But that&#8217;s just the tip of the iceberg.<\/p>\n<p style=\"text-align: justify;\">Discover other pros below:<\/p>\n<h3 style=\"text-align: justify;\">1.\u00a0\u00a0\u00a0\u00a0 Witness More Conversions<\/h3>\n<p style=\"text-align: justify;\">Reports by HubSpot show promotional videos, e.g., short footage on your landing page, can boost conversions by up to <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\">82 percent<\/a>.<\/p>\n<p style=\"text-align: justify;\">A short clip on your &#8220;welcome page&#8221; can influence shopper habits and increase conversion, compared to just reading the same info.<\/p>\n<p style=\"text-align: justify;\">Videos enable you to express the right emotion. Meeting customers at their need points is what triggers a purchase. Clips also play an educational or testimonial role, all of which drive sales in one way or another.<\/p>\n<h3 style=\"text-align: justify;\">2.\u00a0\u00a0\u00a0\u00a0 Reinforce your email campaigns.<\/h3>\n<p style=\"text-align: justify;\">Marketers insist on emails, despite realizing how difficult it is to persuade customers to read them. However, simply including &#8220;video&#8221; on your email titles can get one to open the message. Once you have a client&#8217;s attention, you can easily suggest an offer. Remember, your clients find videos fun and an easier way to gather info than reading text.<\/p>\n<h3 style=\"text-align: justify;\">3.\u00a0\u00a0\u00a0\u00a0 Appeal to search Engines<\/h3>\n<p style=\"text-align: justify;\">Apart from increasing visit times, Vlogs are now central to website visibility.<\/p>\n<p style=\"text-align: justify;\">Remember, YouTube is hot on Google&#8217;s heels in terms of Content Search. By uploading your work on the platform, you increase its visibility for internet users who type related keywords.<\/p>\n<p style=\"text-align: justify;\">Besides Google visibility, uploading ads on social media platforms increases brand accessibility.<\/p>\n<h3 style=\"text-align: justify;\">4.\u00a0\u00a0\u00a0\u00a0 Earn your customers&#8217; trust<\/h3>\n<p style=\"text-align: justify;\">For most visitors, texts on a page or email messages no longer suffice. Prospects now want to see and feel the human aspect of your brand.<\/p>\n<p style=\"text-align: justify;\">To win their trust, you must care for the 90 percent of buyers who prioritize watching videos before purchasing a product.<\/p>\n<p style=\"text-align: justify;\">Build relationships with your clients by producing several educational and testimonial videos. This strategy will help you grow your list of followers.<\/p>\n<h3 style=\"text-align: justify;\"><strong>5.\u00a0 \u00a0 \u00a0 Your content circulating social media<\/strong><\/h3>\n<p style=\"text-align: justify;\">Social platforms are now a dental marketing tool. If your clip goes viral, you stand to benefit from it. Over 90 percent of mobile\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/miketempleman\/2017\/09\/06\/17-stats-about-video-marketing\/\">shoppers share their favorite videos<\/a>\u00a0with friends.<\/p>\n<p style=\"text-align: justify;\">There&#8217;s much more to gain from video marketing. Read on to learn the vital role of a film producer and what it takes to make viral videos.<\/p>\n<h2 style=\"text-align: justify;\">Who&#8217;s a Marketing Video Producer &amp; What&#8217;s their job?<\/h2>\n<p style=\"text-align: justify;\">Producers focus on the filming process, from script creation through video recording and post-production. Their main job description is leveraging media that blends audio, video, animation, and text to educate customers and attract conversions. It also increases client engagement and impacts your SEO positively.<\/p>\n<p style=\"text-align: justify;\">Working with a talented video producer is essential in generating killer content that will encourage quick results. These experts specialize in running\u00a0<a href=\"https:\/\/bunnystudio.com\/blog\/library\/transcription\/video-release-form-what-you-should-know\/\">the clip production process<\/a>\u00a0from scratch to end.<\/p>\n<p style=\"text-align: justify;\">The best producers are careful planners. They handle everything including, budgeting, putting together resources, shooting, and editing the end product.<\/p>\n<p style=\"text-align: justify;\">Remember, factors like video quality, length, and content influence the viewing experience. Be sure to hire a professional with the knack to deliver only the best!<\/p>\n<p style=\"text-align: justify;\">Don&#8217;t compromise on candidate abilities if you choose to market through clips\u2014vet and test all bidders before hiring.<\/p>\n<p style=\"text-align: justify;\">Yes, your marketers understand the role of video promotion. But do they have the skills to plan, shoot and edit a clip?<\/p>\n<p style=\"text-align: justify;\">Experienced producers should take care of everything, including:<\/p>\n<h4 style=\"text-align: justify;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Planning for Production<\/h4>\n<p style=\"text-align: justify;\">During the planning process, filming experts complete multiple tasks, including:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Shortlisting the expenses<\/li>\n<li>Developing a video idea that fits your brand<\/li>\n<li>Organizing the shooting list<\/li>\n<li>Creating the perfect script for the concept<\/li>\n<li>Adding relevant stories<\/li>\n<li>Bringing together and coordinating a crew<\/li>\n<li>Offering other professional assistance (e.g., obtaining props, vetting actresses, and voiceover artists<\/li>\n<li>Choosing and booking the venue\/location<\/li>\n<li>Liaising with your marketers to double-check relevance<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">\u00a0\u00a0\u00a0\u00a0\u00a0 II.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Production<\/h4>\n<p style=\"text-align: justify;\">If the first stage is successful, the producer proceeds to the filming process. This stage involves:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Preparing the location<\/li>\n<li>Configuring the camera<\/li>\n<li>Arranging for attire and makeup<\/li>\n<li>Guiding actors<\/li>\n<li>Capturing the video per the shooting list<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">A video producer plays a managerial role during filming. The crew handles most of the tasks as she supervises everything to ensure project success.<\/p>\n<h4 style=\"text-align: justify;\">\u00a0\u00a0\u00a0 III.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 After-production<\/h4>\n<p style=\"text-align: justify;\">After-production tasks are the activities a filmmaker accomplishes post-production. This process involves;<\/p>\n<ul style=\"text-align: justify;\">\n<li>Combining the captured clips into a complete video<\/li>\n<li>Editing the video per your brand&#8217;s needs<\/li>\n<li>Adding closed captions or subtitles<\/li>\n<li>Ensuring the deliverables are in the correct format.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">With so much to do, you&#8217;d instead work with an industry guru than experiment and create a half-baked video.<\/p>\n<h2 style=\"text-align: justify;\">Video Marketing: 6 Tips to Develop Viral Videos<\/h2>\n<p style=\"text-align: justify;\">A creative video reaches a broad audience thanks to hashtags, likes, and shares. But what&#8217;s the secret sauce to a viral marketing video?<\/p>\n<p style=\"text-align: justify;\">Talk of ads that circulated the web and\u00a0<a href=\"https:\/\/www.inc.com\/christine-lagorio\/dollar-shave-club-drops-a-bizarre-new-video.html\">the DOLLARSHAVECLUB&#8217;s ad<\/a>\u00a0pops up. The ad blends rib-cracking humor, a strong message, and a direct offer to lure buyers.<\/p>\n<p style=\"text-align: justify;\">You, too, can tap into various emotions, explore your creative mind, and hope for the best. Follow these guidelines to create a trending video.<\/p>\n<h4 style=\"text-align: justify;\">a)\u00a0\u00a0\u00a0\u00a0 Focus on emotion<\/h4>\n<p style=\"text-align: justify;\">Humans are emotional beings. This is a famous slogan among marketers and a way to target buyers without missing.<\/p>\n<p style=\"text-align: justify;\">Yes, it works, almost all the time.<\/p>\n<p style=\"text-align: justify;\">Thus, focus on content that shows sympathy and empathy towards your customer&#8217;s problems.<\/p>\n<h4 style=\"text-align: justify;\">b)\u00a0\u00a0\u00a0\u00a0 The X factor<\/h4>\n<p style=\"text-align: justify;\">Not all ads go viral, but those that do have the X factor. Don&#8217;t blend in; stand out.<\/p>\n<p style=\"text-align: justify;\">The popular &#8220;Like a Girl&#8221; advert by Always (the sanitary towel firm) rolls out differently than most TV ads.<\/p>\n<p style=\"text-align: justify;\">This clip does more than sell an offer to clients. Furthermore, it focuses on a sensitive theme\u2014girl empowerment\u2014further reinforcing the message.<\/p>\n<h4 style=\"text-align: justify;\">c)\u00a0\u00a0\u00a0\u00a0\u00a0 Keep it short and sweet.<\/h4>\n<p style=\"text-align: justify;\">Even interesting clips can turn boring if they run too long. With an endless list of content to consume, prospects can only spare two to three minutes on ads.<\/p>\n<p style=\"text-align: justify;\">Keep your video short and sweet. Send the right message home with every word and graphic, then wrap with a call to action.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-23103\" src=\"https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/04\/video_marketing_JO_3.jpg\" alt=\"video marketing\" width=\"1201\" height=\"401\" srcset=\"https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/04\/video_marketing_JO_3.jpg 1201w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/04\/video_marketing_JO_3-300x100.jpg 300w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/04\/video_marketing_JO_3-150x50.jpg 150w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2021\/04\/video_marketing_JO_3-768x256.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/p>\n<h4 style=\"text-align: justify;\">d)\u00a0\u00a0\u00a0\u00a0 Send a Clear Message<\/h4>\n<p style=\"text-align: justify;\">The message is king in video promotion; brands that preach change record the most sales.<\/p>\n<p style=\"text-align: justify;\">Have you checked out Google and Apple&#8217;s slogans? Does it resonate with what they do?<\/p>\n<p style=\"text-align: justify;\">Please find out, and you&#8217;ll discover why these brands attract millions of followers. You can follow the same approach for your content.<\/p>\n<h4 style=\"text-align: justify;\">e)\u00a0\u00a0\u00a0\u00a0\u00a0 Don&#8217;t do direct Promotion<\/h4>\n<p style=\"text-align: justify;\">You may be eager to sell a product, but have you considered what&#8217;s in it for customers?<\/p>\n<p style=\"text-align: justify;\">The DollarShaveClub promises customers savings in a humorous tone:<\/p>\n<p style=\"text-align: justify;\"><em>&#8220;Really? Why spend $25 when you can have the same product brought to your doorstep for $1?&#8221;<\/em><\/p>\n<h4 style=\"text-align: justify;\">f)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A strong CTA<\/h4>\n<p style=\"text-align: justify;\">After selling your offer creatively, the best you can do is finish with a powerful CTA.<\/p>\n<p style=\"text-align: justify;\">Don&#8217;t end the video without prompting your clients to act.<\/p>\n<p style=\"text-align: justify;\">Create a sense of urgency, ask them to register now, tell them where to find you. Or, if you like, hit the nail on the head and request an instant purchase.<\/p>\n<h2 style=\"text-align: justify;\">Final Words<\/h2>\n<p style=\"text-align: justify;\">For most visitors, texts on a page or email messages no longer suffice. Your clients want to see and feel the human aspect of your brand. Take the bold step today and develop a video strategy for your brand.<\/p>\n<p style=\"text-align: justify;\">Video marketing leverages media that blends audio, video, animation, and text to educate customers and trigger conversions. It also increases client engagement and impacts your SEO positively.<\/p>\n<h4 style=\"text-align: justify;\">Act Now!<\/h4>\n<p style=\"text-align: justify;\"><strong>Video producers are central to a marketing campaign. Don&#8217;t compromise on candidate qualification if you choose to market through clips. Vet, test, and\u00a0<\/strong><a href=\"https:\/\/bunnystudio.com\/video\/search\/\"><strong>hire a video producer<\/strong><\/a><strong>\u00a0from Bunny Studio.\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">Our experts are dedicated to helping brands touch their customers&#8217; hearts. We strive to fit your shoe and customize clips per your instructions. With the same breath, we offer crucial insights to take your marketing game a notch higher.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Yep! It&#8217;s official! Video marketing is now a no-brainer for businesses looking to grow into best-selling brands. A 2020 study by Animoto found 91 percent of promoters were happy with the ROI of their video campaigns on social platforms. After all, why throw money on a strategy if it doesn&#8217;t give a good return on [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":23101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9739],"tags":[22104],"hashtags":[],"class_list":["post-22782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","tag-businesses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Marketing: Spicing up Your Promotional Efforts - Bunny Studio Blog<\/title>\n<meta name=\"description\" content=\"Does video marketing offers more benefits than most campaigns? 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