{"id":26799,"date":"2021-08-20T19:32:57","date_gmt":"2021-08-20T19:32:57","guid":{"rendered":"https:\/\/bunnystudio.com\/blog\/?p=25662"},"modified":"2025-03-24T22:55:11","modified_gmt":"2025-03-24T22:55:11","slug":"choosing-the-right-brand-voice-for-your-company-2","status":"publish","type":"post","link":"https:\/\/bunnystudio.com\/blog\/choosing-the-right-brand-voice-for-your-company-2\/","title":{"rendered":"Choosing The Right Brand Voice For Your Company"},"content":{"rendered":"\n

The first question many entrepreneurs ask when they want to make their business grow beyond its initial steps is, what exactly is a brand voice?<\/p><\/p>\n\n\n\n

Is it something that has to do with actual voice<\/a>, or is it something that has to do with the identity of any specific business<\/a>? The answer can actually be, both!<\/p><\/p>\n\n\n\n

Put succinctly, as one social media expert <\/a>explains, brand voice is the distinct personality a brand takes on in its communications. This personality is applied to everywhere your brand speaks, including newsletters, social media posts, internal official communications like company announcements and advertising.<\/strong><\/p><\/p>\n\n\n\n

There, immediately another question pops up. If there is a brand voice, does that voice have a specific tone?<\/p><\/p>\n\n\n\n

As you might imagine, the answer to that question is yes. There is a difference between the two, where the brand tone is actually a part of the brand voice. Both can be critically important for the way you communicate with your audience as a business. For them to achieve their purpose, they have to resonate with your intended audience and make your business stand out from the competition.<\/p><\/p>\n\n\n\n

Essentially, a brand voice in many ways equals the personality of your brand and its tone is the manner in which a brand expresses its personality. The two are intertwined and always work together, so they have to be in full coordination with each other.<\/p><\/p>\n\n\n\n

Brand personality and how to create the right one<\/h2>\n\n\n\n

As Content Marketing Institute<\/a> points out, when creating your brand voice, you have to be really careful. \u201cYou can end up with a random assortment of voices and tones in the content \u2026 that doesn\u2019t provide a consistent picture of your brand, or even use the same language consistently.\u201d<\/p><\/p>\n\n\n\n

They add that, \u201cinconsistent brand experience is more common as an organization grows and is often exacerbated as external entities such as freelancers and agencies get thrown into the brand\u2019s content creation mix.\u201d<\/p><\/p>\n\n\n\n

The reason we speak of brand voice and brand personality is not that you have to create \u201ca non-human voice.\u201d In many ways, you are actually comparing the brand voice, tone, and personality to a living person.<\/p><\/p>\n\n\n\n

\u201c It\u2019s about being consistent with the voice you are creating \u2013 positioning yourself as an easily identified and authoritative source for your area of expertise. Similarly, a consistent brand voice and vocabulary is essential to implementing localized content and intelligent content strategies effectively.\u201d<\/p><\/p>\n\n\n\n

The point is that you have to define the personality of your business, who you are, and how to present that personality effectively to the potential audience.<\/p><\/p>\n\n\n\n

To potentially find the right brand voice is possibly a hard thing to do. The first persons that have to understand and embrace a certain brand voice are you and the complete personnel of your business.<\/p><\/p>\n\n\n\n

If you or people working with you don\u2019t understand what your brand stands for, what is its personality, voice, and tone are, neither will your potential audience and\/or customers.<\/p><\/p>\n\n\n\n

While some or all aspects of your potential brand voice might seem completely natural, it is not such an easy process to fully define them.<\/p><\/p>\n\n\n\n

Google Design<\/a> says that arriving at its brand \u201cwas the culmination of decades of reinvention and evolution.\u201d<\/p>\n

\"brand<\/p><\/p>\n\n\n\n

Defining your brand voice<\/h2>\n\n\n\n

There are quite a number of \u2018how to\u2019 guides with the intention of helping businesses define their brand voice. They include any number of steps that fall into the category of \u2018three to thirty-three.\u2019 All of that is just yet another sign that arriving at a brand voice that is a perfect fit is not an easy process.<\/p><\/p>\n\n\n\n

So let us try to come up with a list of such steps that encompasses most of the advice that is out there. Here is the list of steps of defining your brand voice:<\/p><\/p>\n\n\n\n