{"id":3282,"date":"2021-08-30T16:36:31","date_gmt":"2021-08-30T16:36:31","guid":{"rendered":"https:\/\/bunnystudio.com\/blog\/?p=3282"},"modified":"2021-09-29T15:46:53","modified_gmt":"2021-09-29T15:46:53","slug":"these-5-voice-over-guidelines-will-save-you-a-fortune","status":"publish","type":"post","link":"https:\/\/bunnystudio.com\/blog\/these-5-voice-over-guidelines-will-save-you-a-fortune\/","title":{"rendered":"These 5 Voice-over Guidelines Will Save You a Fortune"},"content":{"rendered":"<p class=\"western\"><strong>Voice-over is really quite simple&#8230;as simple as flying a plane. All you need to do is follow relevant voice-over guidelines that include;<\/strong><\/p>\n<ul>\n<li>\n<p class=\"western\"><strong>Determine the purpose of the voice-over<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"western\"><strong>Write a killer script<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"western\"><strong>Choose the right voice talent<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"western\"><strong>Set up a professional recording environment<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"western\"><strong>Edit and polish the final voice-over<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">But this will not be one of those articles that provides a step by step guide on how to create the perfect voice-over.<\/p>\n<p class=\"western\"><a href=\"https:\/\/bunnystudio.com\/blog\/tips-for-a-quick-voice-over-how-to-do-it-right\/\">Although we do have these tips for a quick voice-over<\/a>.<\/p>\n<p class=\"western\">However, what works for one person might not always work for another.<\/p>\n<h4 class=\"western\"><strong>As the message in the<\/strong> voice-over<strong> changes, the delivery technique also changes. <\/strong><\/h4>\n<p class=\"western\"><strong>Which is why the most important voice-over guideline is to create a roadmap that guides you. You should always create voice-overs with one audience, message, and intention in mind.<\/strong><\/p>\n<p>This post has been updated in August 2021.<\/p>\n<h2 class=\"western\">Voice-over Guideline #1: Start with a Creative Brief<\/h2>\n<p class=\"western\">You know when you hire a professional scriptwriter and they have you fill out a creative brief? This is where you should start.<\/p>\n<p class=\"western\"><strong>The voice-over process doesn&#8217;t begin with writing the script. Preparation takes you a long way in this game.<\/strong><\/p>\n<p class=\"western\">Don&#8217;t sit back and think \u2018the voice talent can figure this out themselves.\u2019<\/p>\n<p class=\"western\"><em>Define what you want using a guideline that helps you narrow down what really matters to your business and your voice-over project.<\/em><\/p>\n<h3 class=\"western\">Some of the questions you should answer in the guideline include:<\/h3>\n<h4 class=\"western\">1. What is your target audience?<\/h4>\n<p class=\"western\">This will help you shape the tone of your voice-over, and consequently, select the right voice talent.<\/p>\n<h4 class=\"western\">2. Describe your product\/ service in 1 or 2 sentences.<\/h4>\n<p class=\"western\">This is so you can clearly define what you are selling. Such information is vital both in writing the voice-over scripts and developing visuals for your video.<\/p>\n<h4 class=\"western\">3. What are the 3 major benefits of your product\/ service?<\/h4>\n<p class=\"western\">Don&#8217;t make the mistake of listing features of your product instead of the benefits.<\/p>\n<p class=\"western\">Your audience doesn&#8217;t want to listen to the latest technical features of your product, they want an emotional connection. The voice-over should make them excited to explore what you have to offer.<\/p>\n<h4 class=\"western\">4. What tone should the voice-over take?<\/h4>\n<p class=\"western\">This should be easy after you define your audience. It also depends on the message you want to send. You can choose a friendly, authoritative, warm, or excited tone for your voice-over. There are no guidelines on this, it all just depends on what your end goal is.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-3064\" src=\"https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2020\/01\/Voice-over-guidelines_JO_3-1024x341.jpg\" alt=\"the right voice over guidelines\" width=\"640\" height=\"213\" srcset=\"https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2020\/01\/Voice-over-guidelines_JO_3-1024x341.jpg 1024w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2020\/01\/Voice-over-guidelines_JO_3-300x100.jpg 300w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2020\/01\/Voice-over-guidelines_JO_3-768x256.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h4 class=\"western\">5. What will motivate your audience to act after watching the video?<\/h4>\n<p class=\"western\">This is where you come up with the call to action. What makes your voice-over so good that they will be motivated to act when they hear the call to action?<\/p>\n<p class=\"western\"><strong>Remember, you can&#8217;t just place a \u2018CALL US NOW\u2019 at the end of the voice-over and expect your audience to act without a reason. Your voice-over needs to be good enough to elicit a response.<\/strong><\/p>\n<p class=\"western\">It&#8217;s good to have a checklist before you start because you can always refer back to it when you feel lost as you move along. Remember who you are creating the voice-over for (your audience), and keep them in mind until the end.<\/p>\n<p class=\"western\">The creative brief is not just for voice actors and scriptwriters; its an essential road map that even you, as a client, should have.<\/p>\n<p class=\"western\">But first&#8230;<\/p>\n<h2 class=\"western\">Are You Sure You Need Voice-over Guidelines?<\/h2>\n<p class=\"western\">There are many types of videos you could make, and not all of them require voice-over. Some scenes are better when acted out on the screen.<\/p>\n<p class=\"western\"><em>If you\u2019re going to use voice-over, make sure the voice adds something to the narrative.<\/em><\/p>\n<p class=\"western\"><strong>Does it elevate the video\u2019s emotion or enhance the connection with the audience? Is the voice providing any useful information or merely describing what\u2019s happening on screen?<\/strong><\/p>\n<p class=\"western\">Before you go hiring a voice actor, re-examine your script and make sure the narrator&#8217;s voice adds value to the video.<\/p>\n<p class=\"western\">This is a common mistake especially when celebrity voices are involved. Brands hire famous voices but fail to consider how this voice fits into the company narrative.<\/p>\n<h3 class=\"western\">If you follow the relevant guidelines, voice-over can elevate your video in multiple ways:<\/h3>\n<ul>\n<li>\n<p class=\"western\">Voice-over can <strong>fill in the gaps<\/strong> in your video and give the audience a deeper and more developed message.<\/p>\n<\/li>\n<li>\n<p class=\"western\">Depending on the choice of tone, voice-over can <strong>humanize your brand<\/strong> by presenting a friendly or helpful image.<\/p>\n<\/li>\n<li>\n<p class=\"western\">Voice-over can also <strong>persuade people to take action<\/strong>. The voice acts like an all-knowing guide and inspires trust in the audience.<\/p>\n<\/li>\n<\/ul>\n<p class=\"western\">But don&#8217;t force any of this to happen.<\/p>\n<p class=\"western\">If you\u2019re still unsure about whether your video needs a voice-over or not, here is another helpful voice-over guideline to consider:<\/p>\n<h2 class=\"western\">Pick One Important Thing, And Emphasize It<\/h2>\n<p class=\"western\">We don&#8217;t mean to emphasize the most important words in the voice-over script (although you should also do this).<\/p>\n<p class=\"western\"><em>We mean you should choose, between your video and your voice-over, the most important part of your project.<\/em><\/p>\n<p class=\"western\">When you prioritize the elements of your project, it will force you to consider the purpose of each one of them.<\/p>\n<h4 class=\"western\">Are the visuals more important in communicating your message?<\/h4>\n<p class=\"western\">In this case, the purpose of the voice-over (as in script) becomes to expand on the visuals and provide more context to the audience. Knowing this, you can hire a voice talent that is better suited to the project.<\/p>\n<h4 class=\"western\">Similarly, if the script is the most important part of the project&#8230;<\/h4>\n<p class=\"western\">Then the visuals should enhance the words.<\/p>\n<p class=\"western\"><em>Just a side note: When it comes to radio commercials, the goal is to create images in the minds of the listeners, so make sure the script is descriptive.<\/em><\/p>\n<p class=\"western\">It&#8217;s been argued that visuals are always secondary to audio when it comes to voice-over. This may or may not be true, but too much visual detail (as well as unprofessional or unnecessary audio) can be distracting.<\/p>\n<p class=\"western\">And if the video can work without the voice-over, get rid of the voice-over.<\/p>\n<h2 class=\"western\">What Comes First: The Video or The Voice-Over?<\/h2>\n<p class=\"western\">There is no right answer to this question because either order can work.<\/p>\n<p class=\"western\"><strong>A lot of voice actors prefer to record the voice-over first as it leads to fewer problems along the way.<\/strong><\/p>\n<p class=\"western\">What problems, you ask?<\/p>\n<p class=\"western\"><em>Well, syncing audio to video is not as easy as you might think. The truth is it&#8217;s just easier to adapt the video to the pace and speed of the voice-over (as opposed to adapting the voice-over to the pace of the video).<\/em><\/p>\n<p class=\"western\">That being said&#8230;<\/p>\n<p class=\"western\">There are no voice-over guidelines explicitly stating that the voice should be recorded first. In fact, you can do the live shooting of your video before you hire a voice actor&#8230;<\/p>\n<p class=\"western\">BUT\u2026<\/p>\n<p class=\"western\"><em>Never edit the final video without recording the voice-over.<\/em><\/p>\n<p class=\"western\">And if you absolutely insist on making the video first, follow these voice-over guidelines:<\/p>\n<h3 class=\"western\">1. Ensure the video\u2019s timing is precise.<\/h3>\n<p class=\"western\">What happens if you allocate 2 seconds to a scene in the video yet the matching line in the script takes 4 seconds to read?<\/p>\n<p class=\"western\">The voice talent will be forced to read quickly to make up for the error. Either that or you\u2019ll have to change the video. You might even end up adjusting a perfectly written voice-over script just because you failed to account for timing. To avoid this inconvenience, read the script out loud (not too quickly and not too slowly) while watching the video.<\/p>\n<h3 class=\"western\">2. Provide the voice-actor with information on the video\u2019s content and timing.<\/h3>\n<p class=\"western\">Again, you have to be on the same page with the voice talent. Even if it means recording a rough draft of the voice-over to act as a guide for the voice-actor.<\/p>\n<h2><img decoding=\"async\" class=\"aligncenter size-large wp-image-3057\" src=\"https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2020\/01\/Voice-over-guidelines_JO_2-1024x341.jpg\" alt=\"the most important voice over guidelines for voice acting\" width=\"640\" height=\"213\" srcset=\"https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2020\/01\/Voice-over-guidelines_JO_2-1024x341.jpg 1024w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2020\/01\/Voice-over-guidelines_JO_2-300x100.jpg 300w, https:\/\/bunnystudio.com\/blog\/wp-content\/uploads\/2020\/01\/Voice-over-guidelines_JO_2-768x256.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/h2>\n<h2 class=\"western\">Forget the Voice-over Guidelines and Have Fun<\/h2>\n<p class=\"western\"><strong>Consistency isn&#8217;t just important when recording voice-over, it\u2019s also necessary when you are trying to build an audience. You might think, \u2018this one is a no-brainer&#8230;\u2019<\/strong><\/p>\n<p class=\"western\">But it can be hard to stay consistent with the voice of your brand, especially because consistency can be boring.<\/p>\n<p class=\"western\"><em>A wise voice doesn&#8217;t have to be old, and an authoritative voice doesn&#8217;t have to be male.<\/em><\/p>\n<p class=\"western\">Play around with your voice-over, depending on what your audience wants, and see what you can come up with. These voice-over guidelines are not all there is to the process. Try different things and find out what works for your videos and your brand.<\/p>\n<p>As long as you maintain the message and tone of your brand, there is no harm in changing a few things here and there to make the audience more interested in your content. People respond to funny, engaging, and daring content, so give your ideas a chance.<\/p>\n<h2 class=\"western\">Bonus Voice-over Guidelines<\/h2>\n<h3 class=\"western\">1. Sound quality will make or break your voice-over.<\/h3>\n<p class=\"western\">The voice talent you hire needs to read the script clearly. Other than this, they need to have high-quality recording equipment.<\/p>\n<p class=\"western\">Viewers will not want to listen to bad audio, even if the visuals are breathtaking. Make sure every part of your voice-over project carries its weight, and the best way to do this is by having a professional edit your work after everything is recorded.<\/p>\n<p>Speaking of which&#8230;<\/p>\n<h3 class=\"western\">2. Should you hire a professional?<\/h3>\n<p class=\"western\">There are pros and cons to hiring a professional voice talent, but if you can afford it, it&#8217;s the safest choice to make.<\/p>\n<p class=\"western\">If you really don&#8217;t want to hire a voice talent, then at least swing for a voice coach (director). Voice-over looks easy until you start doing it and realize that it takes more than your voice to bring words to life.<\/p>\n<p><a href=\"https:\/\/bunnystudio.com\/blog\/good-voice-acting-the-way-to-go\/\">You can learn all about good voice acting here.\u00a0<\/a><\/p>\n<p class=\"western\">Besides, doing it yourself means being the voice actor, the producer, the engineer, the director, and the editor. This is a lot to handle even for an expert. Outsourcing some of these tasks might seem expensive, but it will save you a lot of time in the long run.<\/p>\n<p><a href=\"https:\/\/bunnystudio.com\/blog\/top-tips-to-outsource-creative-projects\/\">Here are the top ten tips for outsourcing creative projects.<\/a><\/p>\n<h3 class=\"western\">3. Aim to be invisible<\/h3>\n<p class=\"western\">When recording voice-over, the goal is to blend the voice into the video so that the audience doesn&#8217;t notice any disconnect between the two.<\/p>\n<h2 class=\"western\">Conclusion<\/h2>\n<p class=\"western\">A sense of humor is a good thing in voice-over, the guidelines are just there so you don&#8217;t stray too far away from the line.<\/p>\n<p class=\"western\">All the best.<\/p>\n<blockquote><p><strong>Find your perfect voice today with <a href=\"https:\/\/bunnystudio.com\/voice\/?p=mar-acq-con-CTAintext&amp;utm_campaign=ctaintext\">Bunny Studio!<\/a><\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Voice-over is really quite simple&#8230;as simple as flying a plane. All you need to do is follow relevant voice-over guidelines that include; Determine the purpose of the voice-over Write a killer script Choose the right voice talent Set up a professional recording environment Edit and polish the final voice-over But this will not be one [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":3074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2326],"tags":[22104],"hashtags":[],"class_list":["post-3282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voice","tag-businesses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>These 5 Voice-over Guidelines Will Save You a Fortune - Bunny Studio Blog<\/title>\n<meta name=\"description\" content=\"The most important voice-over guidelines is to create a roadmap to guide you. 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