I’m a published writer with 20+ years of copy experience. I understand the power of words to entice and persuade people to take action. As a wordsmith and creative director I’ve written a variety of content including social media campaigns, live-action and animated videos, lead magnets, annual reports, and more. I run a zero-fat writing course called Write Like a Lion, Edit Like a Wolf. I also have a newsletter called The Rave, which is sporadic, but done mainly for fun. You can read some of my work at www.danielabbey.com. My clients over the years (as a freelancer and during my time as a CD) include Philippine Airlines, DHL, ToysRUs, FWD, JG Summit, Goldilocks, San Miguel Beer, Shakeys Pizza, Metrobank, and many more.