Business executives are usually responsible for running organizations. The role of an executive varies from organization to organization. Executive voices should be responsible and confident. After all, only a confident and responsible person can run an organization. Whether you’re working on a voice-over for a government agency or a private entity, make sure you work with a talented voice actor. Most of the time, executive voices are used on growth and development projects. The voice actor should exhibit years of experience and professionalism.
Executives do not have to be leaders in the sense of that term. As an effective executive, all one needs is years of experience and the right skill set. As you work on your voice-over project, make sure you cover all grounds. Avoid exhibiting the stereotypical characteristics of a leader and focus on making the voice-over as professional as possible. An executive doesn’t need to have a specific set of values, attitudes, strengths or weaknesses. An introverted executive would work just as effectively as an introverted one.
The type of executive voices you want to showcase, determine the segment you would target. However, overall, executive voices should target audiences in the corporate world. You should target a demographic that appreciates order, professionalism and quantifiable growth.
An executive voice should be confident and comprehensive. The voice actor you’re working with should be familiar with the role they’re playing.