The articulate speaker will hold their head high, push their chest outward, and clear their throat before they start. The articulate voice is composed and sure of itself. It's clear, it's confident, and you can't miss it. You can clearly distinguish the tone, pitch, and quality of the words being spoken, but it’s not just about being audible. An articulate voice also has a calm and engaging presence.
Imagine a classroom full of kindergarten children still learning the alphabet. The teacher needs to articulate all the vowels and syllables clearly for the children to learn. Articulation is about conveying a message in a way that can be easily understood, but don't forget to apply a few tricks to really capture your audience. It’s about getting straight to the point; no vague words, no room to doubt or second guess yourself. This is the best approach if you want to inspire confidence on your brand.
It’s about clarity and indifference, which is why articulate voices are essential in both internal and external communication practices. It’s hard to go wrong with a well-spoken voice as it is both confident and informative. Think political campaigns, business seminars, medical conventions _ there is no room for the usual uummms and eeerrmmms and other mumblers. Articulate voices are also best applied in e-learning. Educational videos often require speakers to pronounce complex words and explain similarly complex concepts.
Barrack Obama’s voice is the very definition of articulate. A calm voice that is also engaging. The voice can deliver bad news as well as good. Using an articulate voice to represent your brand, however, doesn't mean having all the answers. All articulation does is communicate with clarity so your customers, employees, and stakeholders can understand their options and make informed decisions.