It’s all about your attitude. That is the oldest line in the motivational speaker book. Change your attitude and you have already won, they say. So why not use the same idea in your marketing campaign? Let your customers know how you feel with the right attitude voice.
When you feel a certain way, you speak a certain way. Attitude is about not being subtle with the emotions carried your voice. It’s about deliberately shaping the perception your customers have about you. People will hear your voice, but they will feel your attitude. If done right, an attitude voice can convey sentiments to the audience with spectacular accuracy.
A little attitude never hurt anyone, especially since attitude voice is so popular is video games and animations. In both instances, attitude voice makes the viewer relate to the characters on the screen. A defeated tone, and angry tone, an inspiring tone _ it all adds to the richness of the narrative.
Attitude is in the tone you use. There’s only so much you can say with words; to really convey a message, people need to know how you feel as well. You can tell the type of attitude voice a speaker is using from the tone, pitch, volume, and speed of their words. A loud voice might mean anger, certainty, emphasis, or excitement. If the speaker raises their pitch towards the end of all their sentences (like they are speaking in questions), it symbolizes uncertainty.
Attitude voice does not speak to the personality of your brand. This is to say that one brand persona can have multiple attitude voices depending on the context.