When you ask a potential client how do they want the vocals in their message, ad or film to sound, the first words that usually come to their mind are, clear, concise, even brisk. When that is the case, they probably need a crisp voice.
There are quite a number of characteristics that describe a crisp voice - besides clear concise and brisk, other elements tied to such a voice include pleasingly firm and fresh, lively, sprightly, bracing and invigorating. Getting these characteristics out of a voice, can realy make a message, a reading of a text, a speech or an ad jump out of the ordinary and catch the ear of a potential audience.
Getting out the main elements of what you have to say to an audience loud and clear is often tied to delivering speeches or presenting long-form texts like annual reports or business projections. A crisp voice makes every word sound clear and precise, can accentuate the key points and keep the attention of a political, corporate, or any business audience sharp and to the point. Any type of a political or a business audience that is to listen to an important message would also benefit from a crisp voice.
Crisp voice shouls speak clearly and project, like an orator or a classical actor. It should use a full, uninhibited tone and enunciate every word well. According to vocal experts, crisp voice should be able to balance its resonance chamber that can give it the freedom to layer in brighter, crisper overtones to its sound.