Everyone feels delighted when they hear a friendly voice. At the core, all human beings are loving, and that’s why friendliness resonates with everyone. Even people we deem evil and hurtful soften up a little when we’re friendly to them.
A friendly voice is bound to give you a win because everyone can do with some positivity in their lives. It doesn’t matter what you’re talking about; if you’re friendly in your delivery, people will listen.
Every business person, regardless of their industry, should leverage a friendly voice. Are you targeting a new market segment? Or maybe you’re addressing complaints from a loyal customer. Get a voice actor who is naturally warm to make the voice-over as believable as possible.
A friendly voice will only work if your audience believes that it’s authentic. Everyone is intelligent enough to realize when someone is faking it. So even though it’s all acting, make sure the voice touches people’s emotions.
Every audience out there can be targeted with a friendly voice. It all depends on your strategy and execution. Remember that even though people easily fall for friendliness, it is not the solution for everything. Working with an expert marketing team ensures that you choose the right instances to roll out a friendly voice campaign.
A friendly voice exhibits humility and kindness. It gives people the impression that the person speaking is approachable. It is also quite curious and open-ended to encourage an audience to make engagement.