A holiday is a period in which people seek recreational and leisure activities. For most parts of the world, the holiday season falls in the summer months when the sun is out most of the days. A holiday voice should make your listeners feel the warm rays of the sun on their skin. They should associate your voice-over with relaxation and rejuvenation. The best time to use a holiday voice to target your audience is during the holiday season, or when the season is around the corner.
When the term holiday comes up, most people think of an extended period where they don’t have to go to work. For students, it is a period where they don’t have to go to school or work on assignments. A holiday voice is only impactful if it gets your audience in a holiday mood. You use a holiday voice to remind your audience that they need a break from their busy life. Your voice actor should make the audience feel like they can do whatever they need to feel relaxed.
Your audience should be people who’re looking for what to do during the holiday. Holiday voices are used to bring people’s attention to holiday packages they should consider. You can use your project to offer your audience a list of fun activities they can choose from. How you package your holiday campaign determines the response you will get from your audience.
Since the holiday season is the most beautiful time of the years, your voice-over should be festive and celebratory. Remember that if looking for a soft sell, you won’t achieve your goal if you work to do a hard sell voice, and vice versa.