An inquisitive voice asks questions; it prods for answers. Actors doing these voice-overs need to be well-informed so they can ask relevant questions.
You must be wondering how an inquisitive voice-over will help drive visibility for your brand. Well, imagine you’re a new business that is filling a gap. An inquisitive voice-over will open your audience’s eye, so they see why you’re relevant to the market.
I bet you’ve heard inquisitive voice recordings for just about every product out there. It could be a toothpaste audio commercial, a back-to-school promotion, or even a free medical camp.
To inquire, you need to establish what your audience is interested in. The audio advertisement will only be impactful if the questions you’re asking can elicit a reaction from your audience. The kind of questions you ask college students cannot be the same as those you ask breastfeeding mothers. You can only pull this off with effective strategizing, research, and accurate execution.
Every audience can be targeted with an inquisitive voice-over. As long as you know the cords to hit, you’ll automatically have the attention of your listeners. Make sure the voice-overs go straight to the point without beating around the bush.
An inquisitive voice is inviting because people can only answer your questions if you’re welcoming. The voice should also be soothing as this helps to build a rapport between the person speaking and the listeners.