A modern voice is smooth, engaging, and flows naturally. It mostly feels intelligent and conversational. However, it has abandoned most of the traditional tones that made adverts and documentaries to feel rehearsed. It also depicts an excellent grasp of content and a readiness to take the opinions or suggestions of participants in the dialogue. Think of a natural and flowing conversation with street nuances.
Have you listened to an advert or program that made you want to participate and even feel like you are a part of the discussion? The presentation appears to take words straight out of your mouth. You might also find yourself clapping, nodding, or answering loudly, yet you are just listening. With a modern voice, you can begin conversations about your products, events, or message in such a natural way that the word spreads like bushfire.
The modern voice targets the Millenials and Gen Z, an audience that operates under its own rules, which means that there are no rules. They want to complete sentences and use street-language when addressing serious issues. It would be best if you had a raw and street-smart talent to pull this tone.
Speed, a relaxed tone, and the ability to reflect everyday life in speech is the hallmark of a modern voice. You may want to use the voice to sell trendy things and make the buyers feel like it is a crime not to own the stuff. The best voice is a mezzo-soprano and contralto for women and tenor and baritone for men. The voices are natural and conversational.