A motivational voice encourages you to take a given action. It can be used in different contexts, depending on what the end game is. The kind of motivation students get in school is very different from the kind customers receive from brands. To motivate a student is to help them unlock their inner strength to push harder. On the other hand, stimulating a customer to make a purchase is giving them reasons why they need your products. This means that for proper execution, you need to understand the end game as well as the audience you’re targeting.
Everyone needs motivation at one point of our lives for two main reasons;
·Because they need to be reminded of how much power they hold within
·Because they need a reason to buy a given product or service
The voice actor needs to master how to motivate without sounding aggressive or pushy. When you push too hard, the connection between you and your audience will be lost.
You can use a motivational voice to target audiences in the commercial sphere, in the education sphere, or for self-help. To motivate, you first have to identify the information gap. Most of the time, people are reluctant because they’re doubtful about the value of a product or service.
A motivational voice is empowering and soothing. This is because it sheds light on facts your audience didn’t know about.