There is a way a man speaks and a specific tone for a woman. From the voice, you can also tell whether it is a child. A natural voice has no tension, and the emphasis is in the right place for every word or phrase. It is the voice you would expect from a native speaking their language. Nothing rehearsed—just the natural voice. With a natural voice voice-over, your listeners focus on the message and can identify with the narrator because he or she is one of them instead of an actor.
Sometimes you might listen to a voice and feel like you are drinking water straight from a pristine spring. A natural voice is unadulterated, taking pauses and emphasizing the perfect points in a phrase or sentence. With a natural voice voice-over, your product can pass as genuine and authentic, raising the confidence of listeners that you are a trustworthy brand.
With a lot of information and ads about similar products, people are looking for that trustworthy brand. The natural voice voice-over appeals to the specific market you are targeting. They can listen to your ad or message and say, “Yes, this is one of us.”
The natural voice is calm and free-flowing. Words and phrases are punctuated in a natural rhythm, making the words and message believable. It is what you would find people using when they have touched base with their element. If you want to sound authentic and credible, then use the natural voice voice-over.