In such an uncertain world, it’s nice to have a voice that tell you it’s all going to work out; a voice with a plan. It’s the voice of a minister serving truths and encouraging the masses.
When we are stressed, we need a steady and calming voice to ease our worries. A reassuring voice doesn’t even need to provide a solution to the listener’s problems; the voice simply encourages the audience to be calm. It’s the voice of the customer service agent that can inspire confidence in your brand and make your customers trust your products.
A reassuring voice is a highly sought out gem that can elevate any audio-visual production. It’s widely used in audiobooks, and adverts for political campaigns, real estate and healthcare. In TV shows and feature films, the wise sage always has a reassuring voice, especially when dishing out advice. And, as we move towards an A.I powered world, it’s safe to assume that all our devices and operating systems will have reassuring voices.
A reassuring voice comes across as soothing and refreshing, yet confident. It the voice of that candidate you’ll hear out and probably vote for in the next election. It’s never raised so it can come across as weak in the start, but the reassuring tone flows steadily into your ear and erases any and all the doubts you have.
A reassuring tone can be a powerful tool against ignorance and a lack of cohesion. That’s why your doctors, politicians, thought leaders and all the experts we depend on for solutions channel it’s soft power.