A salesy voice’s sole purpose is to sell. Anyone in the business world understands that to get people to buy; you have to give them a reason to. The market is quite competitive, and there is always a rival business offering the same products as you out there. Therefore, advertising plays a huge role in the success of companies because it drives up sales. A salesy voice comes in handy because it tells customers why they need a particular product or service. When doing a salesy voice, ensure that the voice actor is not breathing down people’s necks.
A salesy voice can go south very quickly if the voice-over sounds like its forcing people to make a purchase. A lot of marketing and advertising out there advises against using a salesy tone in content creation. However, you have got to use a certain degree of it to get results. After all, people do not usually purchase products from businesses out of the goodness of their heart. The trick is to make sure you’re not too apparent in your marketing schemes.
The ideal audience for a salesy tone is anyone within the business world. As long as you’re selling a given product or service, you’re bound to use a salesy voice at one point or another. Note that the language varies from one demographic to the next. Each voice-over you record needs to be audience-specific.
The voice actor recording your salesy voice-over should be excited and full of life. Remember that sounds like it has been rehearsed discourages people from listening to the end.