To underwhelm is to fail to impress or deliver as promised. I bet you’ve been underwhelmed more than once in your life. An underwhelming voice is an excellent asset for marketing and advertising because it allows you to connect with your audience.
It might have a negative connotation, but you can use it to achieve a positive outcome. It would be best if you had a voice actor who has perfected the art of expressing disappointment for the message to be impactful.
When recording an underwhelming voice-over, ensure the actor fully understands the end game of your advertising efforts. They should be able to make disappointment surface in their voice without seeming like they’re struggling to express their feelings.
An underwhelming voice is perfect for showing customers that as a brand, you understand how it feels when they don’t get value for their money. When doing this recording, ensure you go ahead to convince your target audience: your brand is dedicated to ensuring that your client-base never feels underwhelmed.
Your target audience should be potential customers who have been disappointed by other brands. It is your opportunity to seize the moment and ensure you win over new customers. After establishing a connection with the audience, swoop in, and position your brand as the better option.
An underwhelmed voice is tired and hopeless. It should also be low pitched because disappointments tend to suck the energy out of people.