Uptight has several definitions, but they all boil down to being rigid and anxious. When you interact with an uptight person, I bet you feel like using the phrase, “loosen up a little,” right?
An uptight voice is uneasy and tense. It also comes with discomfort and doubt. Uptight people are resistant to change because new dynamics get them nervous. So how can you use an uptight voice for good?
Well, the bottom line is to highlight a feeling that people have interacted with. Being uptight in today’s ever-changing world is a disservice because you miss out on many benefits of technology and innovation.
As a brand, an uptight voice for advertising should be a means to an end. Expressing uptightness in a voice illustrates what resistance to change looks like. Are you introducing an innovation that requires people to overcome their uptightness? Maybe you can use an uptight voice to demonstrate how transitioning to new technologies will benefit your audience.
As long as you’re advocating for change with your marketing campaign, you can successfully target an audience with an uptight voice. This works best when you accompany the uptight voice with another that has a positive connotation.
An uptight voice gives people the impression that you’ve put up a wall that will be difficult to tear down. Listeners get the sense that the person speaking is hard to convince. Uptight people will immediately identify with the person speaking because it sheds light on something they struggle with.