English - USA

blog content

white paper

0.0-2.9

3.0-3.4

3.5-3.9

4.0-4.5

4.5-5.0

Second-person (you, your, yours)

Third-person or neutral (it, its, they, theirs)

Language variant of the written content

Afrikaans

Arabic

Azeri

Bengali

Bosnian

Bulgarian

Catalan

Cebuano

Czech

Chinese - Mandarin

Welsh

Danish

German

Greek

English - Australia

English - Malay

English - Philippines

English - Singapore

English - England

English - North American

Persian (Farsi)

Finnish

Flemish

French

Dari

Irish - Gaelic

Hausa

Hebrew

Hindi

Croatian

Hungarian

Igbo

Indonesian

Icelandic

Italian

Javanese

Japanese

Cambodian

Korean

Kurdish

Malay

Marathi

Macedonian

Nepali

Dutch

Norwegian

Punjabi

Polish

Portuguese - Brazil

Portuguese - Portugal

Romanian

Russian

Slovak

Slovenian

Spanish - Castillian (from Spain)

Spanish - Latin American Neutral

Serbian

Swahili

Swedish

Tamil

Telugu

Tagalog

Thai

Turkish

Ukrainian

Urdu

Vietnamese

Chinese - Wu

Yoruba

Chinese - Cantonese

Malaysian

Brand attribution

Boilerplate

Calls to action needed - if any

Characters

Features/Benefits

Goals

Receive direct reply

Drive traffic

Educate/Inform readers

Generate sales

Increase registration for event webinar, etc

Generate responses to survey

Instructions

Key points/features

Keywords

Narrator

Page objective

Product name

Quotes to include

Structure

Descriptive

Essay

Inverted pyramid

Listicle

What is, what could be

Why, how, what

Target Audience

Concise vs. Wordy

Journalistic vs. Creative

Objective vs. Opinionated

Serious vs. Humorous

Sincere vs. Sarcastic

Topic

Type of press release

Other

Event

Expert positioning

General news

Launch

Product announcement

Staff changes

Voice

First-person singular (I, me, my)

First-person plural (we, us, our, ours)

Background

Numbered list

Problem/solution

Length

1000-1600

1600-2400

400-600

600-1000

Type of writing

SEO optimized articles for blogs, magazines and newspapers.

commercial scriptwriting

cover letter

email marketing

Clear and concise communications that will keep you in touch with your customers.

email newsletter

HR content

job description

Strikingly written communications to make your business announcements newsworthy.

press release

Precise descriptions for all kinds of products to help you persuade your web visitors.

product description

resume

Appealing and convincing endorsements for your products and services.

review

script

storytelling

UX writing

Professional scripts for video or radio commercials that are impactful and speak to your audience.

video script

Content to engage and convert customers. Content that conveys your brand's personality.

web content

Compelling content that offers valuable insights to your audience.

Accuracy of units

At least

Exactly

Up to

English - North America

Klingon

Vulcan

Australian dollar

Brazilian real

Canadian dollar

Swiss franc

Czech koruna

Danish kroner

Euro

British pounds

Hong Kong dollar

Hungarian forint

Israeli shekel

Indian rupee

Japanese yen

Mexican peso

Malaysian ringgit

Norwegian krone

New Zealand dollar

Philippine peso

Polish zloty

Russian ruble

Swedish krona

Singapore dollar

Thai baht

Taiwan new dollar

United States dollar

Units

default

English

Español

Deutsch

Français

Italiano

Voice overs, vocalists, voice over localization, and more.

2D animation, captions and subtitles, color correction, video editing, and more.

Illustration, UI design, banners, billboards, social media, photo edition, and more.

Copywriting, scriptwriting, web content, articles, product descriptions, and more.

Rogers Karanja, writer

All written content samples from Rogers Karanja

About Rogers Karanja

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