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Language variant of the written content

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German

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Brand attribution

Boilerplate

Calls to action needed - if any

Characters

Features/Benefits

Goals

Receive direct reply

Drive traffic

Educate/Inform readers

Generate sales

Increase registration for event webinar, etc

Generate responses to survey

Instructions

Key points/features

Keywords

Narrator

Page objective

Product name

Quotes to include

Structure

Descriptive

Essay

Inverted pyramid

Listicle

What is, what could be

Why, how, what

Target Audience

Concise vs. Wordy

Journalistic vs. Creative

Objective vs. Opinionated

Serious vs. Humorous

Sincere vs. Sarcastic

Topic

Type of press release

Other

Event

Expert positioning

General news

Launch

Product announcement

Staff changes

Voice

First-person singular (I, me, my)

First-person plural (we, us, our, ours)

Second-person (you, your, yours)

Third-person or neutral (it, its, they, theirs)

Background

Numbered list

Problem/solution

Length

1000-1600

1600-2400

400-600

600-1000

Type of writing

SEO optimized articles for blogs, magazines and newspapers.

blog content

commercial scriptwriting

cover letter

email marketing

Clear and concise communications that will keep you in touch with your customers.

email newsletter

HR content

job description

Strikingly written communications to make your business announcements newsworthy.

press release

Precise descriptions for all kinds of products to help you persuade your web visitors.

product description

resume

Appealing and convincing endorsements for your products and services.

review

script

storytelling

UX writing

Professional scripts for video or radio commercials that are impactful and speak to your audience.

video script

Content to engage and convert customers. Content that conveys your brand's personality.