Creating audio content is an excellent way of establishing a more personal feel to your message. However, a recording transcription or the written document of the recording makes life easier for many people. In fact, business owners are using audio transcription services to grow their brand and reach more prospects.
If you are a business owner, you often don’t have the luxury of available time to do transcription work on your own. The process is complex, and it requires a lot of time. If you don’t want to end up with poorly transcribed content, getting a professional recording transcription service is something you need to consider.
This post has been updated in September 2021.
What Is a Recording Transcription?
An audio or recording transcription is the process in which the speech in an audio file or recording is converted into a written document. The audio file could be an interview recording, a video clip of a tutorial, academic research, or a clip of someone’s speech. It would be hard to reference a recorded audio file directly after an interview, phone call, or session. That’s why you can make use of a transcript for easy access to the key information. Having access to a recording transcription allows you to read, organize, and archive vital information for future reference.
What Industries Need Recording Transcription the Most?
Having a written record of an audio recording can be extremely beneficial for a number of industries. But which industries often need recording transcription the most?
Journalism and Media
The job of any journalist can be challenging because each day, a journalist faces many tasks and deadlines. These duties can include meeting strict deadlines, quickly turning around articles, and scheduling important meetings and interviews. Juggling these tasks is often hard, so journalists need to make intelligent decisions about using helpful tools to make their work more efficient.
Automated audio transcription has been on the market for a while now. In the world of journalism and the media, transcription can be a powerful ally. With the use of recording transcription, a journalist has more time to focus on an interview at hand and getting as much information as possible without worrying about taking notes. Given that journalists have a lot on their plate already, having any time-saving tool can be a lifesaver.
Content strategists and writers use transcriptionists for videos that can be repurposed as content for more additional materials.
Events and Public Speakers
Being in the audience of an amazing speech can be an incredibly powerful experience. But the problem with a live speech is that after it is finished, the contents disappear. Having a speech transcribed ensures that the message persists long after the speech is finished. It can also serve as a great marketing tool for your company.
Law Firms and Paralegals
Most legal activities use recording transcriptions so that lawyers, judges, and juries can access the contents conveniently. Making transcription recordings available ensures that there is no room for inaccuracies and misinterpretation. At times, this can literally be a matter of life and death.
Medical and Healthcare Providers
Recording transcription is essential in the field of medicine. An accurate recording transcription helps physicians and healthcare professionals maintain accurate medical reports such as table and chart reviews, emergency room visits, and detailed patient information.
Billions of videos are watched on YouTube every day, and videographers and editors contribute to the production of this type of content. Video transcriptions open the video content to a broader audience who may not be able to listen to the videos, whether it’s because of a disability or a lack of language listening ability.
Market Research and UX Testing
Nowadays, businesses and companies capitalize on the benefits of continuous market research and user testing to make more informed decisions. More tests mean more insights into making business decisions that work best for your market. Gaining insights from important videos through converting the verbal comments into text can make reviews faster and easier. This process helps companies analyze how they can effectively improve their products and services.
Part of any academic research project is recording and analyzing information. Researchers and academics benefit from transcription recordings because they are vital in data analysis. It simplifies the overall process for data interpretation. With transcription recordings, they can analyze interviews through a written document that is accessible, accurate, easier to digest, shareable, and concise.
6 Reasons Why You Need a Recording Transcription
While recording transcription provides many valuable benefits for specific industries, it is an important tool that can be used by anyone. No matter your industry or profession, there are many compelling reasons to use recording transcription.
Explains Your Message Clearly
Having a recording transcription helps clear up any possible confusion that is contained in your marketing messages. Your recording might use lots of filler words such as “uhms” or “uhs”s when speaking, which can be challenging to follow when someone watches the video. However, if you have a recording transcription, you ensure that you deliver the message clearly and accurately to your viewers.
Aside from the reason that some people prefer to read rather than to listen, one in eight people in the U.S. alone (30 million) has some type of hearing disability. This represents about 13% of the population of the U.S., which means that a significant percentage of Americans depend on the recording transcription to understand created content.
If one of your goals is to grow your brand, then be sure to include the simple post-production step of recording transcription to help you reach more people. When a video content creator takes the time to include a recording transcription, it’s one way of saying that every viewer is essential. It’s also one way of saying, “I do care about your needs. That’s why I published this content with you in mind.”
Great for SEO
You might not know it, but recording transcription increases your site traffic. It makes your audio searchable, helping more people discover your content organically. In fact, site traffic and site rankings go side-by-side when it comes to SEO. Without a recording transcription, Google bots cannot crawl the content of your published material that may include interviews, webinar recordings, podcasts, or radio segments.
Recording transcription is needed to make your material appear in search engines. It will help your content surface when your audience searches for terms that your recordings might be relevant for. If you want to add extra SEO value to your content, you should always consider recording transcription services to make it easily searchable.
Audio recording can be a reservoir of inspiration. Many content creators focus on expanding the reach of brands by building on existing content and repurposing it in another form. You can breathe new life into your audio recordings by transcribing them and turning them into new materials that provide value for your audience.
There are many different ways that you can effectively use this strategy.
Turn it into a blog post
A blog post is one of the most effective marketing strategies there is, so take advantage of this opportunity. If you have audio content somewhere, you just need to bring it onto computer screens in written form. Whether you recently spoke at a conference or hosted a webinar, you can transform the session recording into a written blog post. The written format has the added benefit of eliminating possible misunderstandings that exist when communicating in audio-only formats.
Simplify it with an infographic
An infographic is a collection of images, colored groups of information, and minimal text that give readers a concise overview of a particular topic. It is a visual representation allowing the audience to interact with the content. Since not everyone has the time to listen to a long audio file, you can give your listeners an alternative and offer them infographics. Break the critical information of your recorded session down into interactive infographics.
Build it into a guide
Is your company holding regular training sessions? Why not make audio recordings of those sessions, including the FAQs? Then, you can get those recordings transcribed and build them into a guide so you can send them out to your co-workers as vital resource material. Of course, these materials help cut costs long term as they are reusable for onboarding new employees.
Get more social
Be sure to take advantage of social media to make it easier for your listeners to share your content. Why not pull out great thoughts from your recordings and make tweetable quotes that your listeners can share? People on social media platforms may find your work interesting, especially if you have engaging and thoughtful content. This is a potentially easy way to expand your market reach.
Increase Your Reach
The more places you share your content result in more people finding it. That’s why it’s a good idea to expand the reach of your content. By recording your audio content, you open doors to a new audience when posting it on different platforms.
Delight Your Audience
When publishing your video content online, it’s essential to keep your audience’s preferences in mind. There is no better way to delight your viewers than by giving them an additional option to read the audio transcription. With this, they can opt to listen in public places or read at their desk while the video is muted.
Time to Get the Ball Rolling with BunnyStudio
Now, the use of recording transcriptions can provide your brand many valuable benefits.
If you are thinking of ways to share your content more quickly and easily, then hire a transcriber today. BunnyStudio provides transcription recording solutions to meet your needs.