Electronic books or e-books remain central to any business’s content strategy. At one point or another, you’ll need to hire an e-book writing service to produce the content you consider vital for your audience. In a way, these digital books are a sure way to go with your prospects wherever they go (because they can easily carry these files on their smartphones).
But an e-book is only as good as its impact on your target market. You must follow some best practices to produce an effective one. Or at least hire a professional to write your e-book.
With so much to handle, it’s okay to outsource this job to an expert writer. These professionals understand the ins and outs of e-book creation and can transform your idea into a compelling digital book. Plus, e-book creators spend their days in this line of work and are up to date with the latest trends.
Remember, gone are the days when website owners put out anything for their audience—stuff like tone, grammar, formatting, relevance, readability, and general design matters.
Why Outsource to an E-book Writing Service?
You may prefer DIY for most of your projects. However, an e-book is not something you want to do alone. Expert writers guarantee quality work in many ways;
1. Timely delivery
Some projects are time-sensitive and must be submitted as soon as possible. With so much on your plate, it is better to outsource work to an expert writer.
You are also prone to mistakes when racing against time, so it’s better to have someone else write your e-book.
A talented e-book creator can handle time-sensitive projects without compromising on content quality and accuracy.
2. Accurate Work
Many times, you only have a rough idea of what you want to include in an e-book. However, a professional e-book creator can do research, gather all the facts, and put everything down in the right tone.
Prospects rely on the information you share with them. They trust that everything you provide is factual. Submitting inaccurate work can harm client confidence in your business.
3. Proper formatting
Sentence lengths, paragraphing, and any other formatting aspects influence an e-book’s effectiveness. Letting an expert e-book writing service handle your work ensures your book follows a reader-friendly format.
4. Correct tone
The tone is everything when creating any content.
While some projects expect an official (business) tone, others prefer a conversational tone.
Remember, your industry determines the tone you adopt for your e-book.
However, it’s essential to always speak to your client even if you follow an official tone.
5. Relevant work
An e-book is not something you throw out anyhow or anytime you feel like. Digital books sent to clients should be relevant to the status quo. They must address current issues and inspire clients to seek your products or services.
Competent e-book creators understand the vital role of relevance to any project you put out. Never underestimate an electronic book’s marketing potential. Use it as a tool to convert more prospects.
6. Readable content
Beyond relevance, professional delivery, and accuracy, you must share content that’s easy to read. Always have your clients in mind when designing an e-book. Focus on using jargon that your target group can relate with.
Remember, your e-book’s primary role is to speak to your audience. Anything less is a waste of time and resources because poorly rolled-out digital books hardly convert prospects into paying clients.
7. Original Work
Don’t be tempted to “copy and paste” other people’s work because you need to create and share an e-book as fast as possible.
Originality is critical when hiring an e-book writing service. You want to own all the rights to the content you share out. Spend quality time working on original content that demonstrates concern for your customer’s needs.
Sharing work from elsewhere may taint your reputation because curious clients search for information in all corners of the internet. Make sure whatever you offer clients adds real value or new useful info to their lives.
8. Table of contents
A client can decide whether to go through an e-book or not based on its table of contents. This section highlights a digital book’s contents and specifies the page number.
As simple as it seems, writing this part is a tricky task, especially if you’ve never created an e-book before.
It would, thus, be best if you chose the right wording for this section so that your digital book attracts the reader’s attention from scratch.
9. The right title
Your e-book’s title can be a gamechanger or stumbling block! Focus on choosing an appropriate title for your project.
The right title must be specific and not too general to put off a prospect. It must push a client to proceed to the table of contents and further to the contents.
Hence, build a descriptive title that summarizes the e-book’s real intent in a few words.
10. Pass the right message
An e-book must be straight to the point. Develop a no-dithering policy for the message because it’s embarrassing to share something that doesn’t speak anything to your audience.
Passing the right message triggers the desired response. You realize this when you share content that inspires action among clients and your inbox crowds with emails soon after its launch.
11. Call to Action
A right call to action is essential to any e-book. Failure to add one undermines the whole essence of sharing it.
Purpose of concluding all your e-books with a “straight to the point” call to action usually motivates a prospect to respond with urgency. Remember, digital books are a powerful marketing tool that can help boost conversion rates significantly.
12. Facts, Data, and Case Studies
Back everything you say in your e-book with facts. You may have an idea (e.g., that a new law has been passed needing customers to make a specific adjustment), but only a talented content creator can do the research and add these facts strategically.
While such info can be intriguing, a customer is willing to act sooner if you share the related links and facts about the information.
Add links to trusted sources like .gov links and legit data sources that your clients are likely familiar with.
What Makes a Competent E-book Writing Service?
With many pieces to put in place, you’d want to hire the best service for your project. Therefore, spend time comparing writing services and vetting writers until you find a writer that meets all your needs.
Requirements vary by industry, so you don’t want to hire any e-book writer. Double-check to see if the writer understands the writing needs for your specific project. Digital books designed for medical, law, and business purposes must follow a particular format and use particular jargon.
The turnaround time, cost, and content quality also matter. Beyond these, you want to ensure the freelancer is available if you need any corrections or additions to the submitted work. Plus, confirm whether further revisions happen for free or an extra charge applies.
Lastly, because privacy matters, you want to read between the lines to ensure the service provider values each client’s privacy. Analyze their content security strategy for any flaws. You don’t want your content roaming the internet even before its official launch.
Factors to look for in an E-book Writing Service
A professional e-book creator should research, gather all the facts, and put everything down in the right tone.
Your prospects rely on the information you share with them. They trust that everything you provide is factual. Submitting inaccurate work can harm client confidence in your business.
2. Timely Delivery
Time-sensitive projects must be submitted in good time. It is better to outsource work to someone who understands your project’s urgency with so much on your plate.
Fortunately, the best e-book services handle time-sensitive projects without compromising on content quality and accuracy.
Always discuss turn-around time to get the precise estimated time of arrival for urgent e-books.
Content confidentiality matters. You want to double-check their policy to ensure the service provider values each client’s privacy.
Thus, go through their content protection strategy to spot any loopholes. You don’t want your content roaming the internet even before its official launch.
Originality is key. You want to own all the rights to the content you share out. Consider an e-book writing service that guarantees original content. The final work must demonstrate concern for your client’s needs.
Sharing work from elsewhere may taint your business’s reputation because curious clients search for information in all corners of the internet.
Ultimately, go through a company’s portfolio to confirm whether they can produce content that adds real value or new useful info to your prospects’ lives.
Don’t rush to assign your e-book project before comparing rates. While cheap can be expensive, some service providers will charge you painfully when you can still get a top-notch e-book at a lower price.
You also want to ensure the freelance service is available if you need any corrections or additions to the submitted work. Plus, confirm whether further edits happen for free or an extra charge applies.
Consider services that correct your work for free (in good time) because additional spending on editing work can increase operational costs significantly.
What do people say about that particular e-book writing company? Never ignore comments from those who have used the service.
Going through reviews helps you weigh a website’s ability to deliver quality content. It also allows you to spot and evade red flags early.
7. Unswerving support
Your freelance service should respond immediately to any corrections or additions to the submitted work.
Consider services that offer unswerving support in the shortest time possible. Nothing is as heartbreaking as watching the clock tick past your stipulated date because of an unresponsive e-book writing service.
Everything included in your e-book must be backed with tangible facts. Hence. hire a talented content creator to do the research and add these facts strategically throughout the digital book
While the e-book title may be intriguing, a client will likely act sooner if you share the related links and facts to the information.
Your e-book is only as good as its impact on your target market. You must follow the above best practices to produce an effective one. Or at least hire a professional to write your e-book.
With so much to handle, it’s okay to outsource this job to an expert writer. These professionals understand the ins and outs of e-book creation and can transform your idea into an influential digital book.
Final Remarks on E-book Writing Services
Searching for someone to handle your next campaign?
Don’t trust your marketing content with any mediocre e-book writing service.
Submit a project on Bunny Studios to find the best copywriter for your e-book.