Every modern-day marketer needs to know what Facebook video ads are. With 2.85 billion users, there’s no denying Facebook is today’s biggest social media platform, and you have to take advantage of how Facebook can increase your brand visibility and sales.
Facebook video ads are advertisements that take the form of videos. Instead of writing a paragraph of text or uploading a photo, all you need to do is create a video yourself or work with a videographer to have one. You can even use an existing video created by one of your customers. From there, you can customize the description, audience, budget, and thumbnail of the ad.
More than ever, brands have realized that they should be mindful of the type of content they put out. Standing out on Facebook by only using text and photos is not enough. You also have to learn how to make Facebook video ads and make them work for you.
Facebook Video Ads Best Practices
Facebook video ads can help your brand reach new milestones. It can give you a whole new audience to explore, and because of that, it will be well worth your effort.
There are many invaluable benefits that Facebook video ads offer. The trick is to find proven ways to achieve your aims.
Grab your audience’s attention
Most people easily remember their favorite movies more than their favorite books. Why is this? Simple. It’s because if a picture paints a thousand words, can you imagine what video does? Showing up on Facebook with video ads will help you grab their attention instantly.
In-stream ads are known for capturing the attention of users since it appears more than a minute into a non-ad video. During this time, people are already committed to the video they are watching, and they will want to finish it. This type of video ad is very relevant, especially now that the competition on Facebook is so strong.
To make sure you are capturing the attention of your audience, opt for shorter ads that are between five to 15 seconds long. In the first seconds of your video, make sure you have captured the interest of people, or else they will just scroll down. If your goal is to grab attention, in-stream ads are the way to go.
Increase your conversions
Facebook video ads are amazing at increasing your conversion compared to other platforms. This means that when you have video ads, you can generate higher ROI. Among all formats on this platform, video ads have the best performance when it comes to click-through rate (CTR). Video ads are also amazing at helping your brand create a strong emotional connection with your audience.
If you want to achieve this, you need to set a clear goal for your campaign, whether it’s to subscribe, lead, purchase, or other types of conversion. Then, tailor your video based on the conversion type you selected. Do not forget to use Facebook analytics to examine the performance of your ads. If it’s not working, change it. You can also use your data on Facebook Pixel to retarget those who have already shown interest in your ad by visiting your website.
Share information in an entertaining way
Compared to images and texts, video ads will allow you to share more information in a way that will motivate the viewer to take the action you want them to. Facebook is very generous with letting advertisers like you take the rein on their ads. While you can go for ads that run for 10 minutes, it is not recommended to use them. After all, the attention span of people online is decreasing, so if you want to make an impression, keep your ad short yet filled with relevant information.
Enhance audience engagement
When people watch your Facebook video ads, and they love them, they would not think twice about engaging with it. Engagement is so important because it directly impacts Facebook’s algorithm and your reach. This social media platform will allow you to be seen by more users when you sort your audience based on how they engage with your content.
Leverage this by creating custom Facebook video ads for every audience. Prioritize those that engage with your content since they are more likely to be interested in what you are selling, and recommend it to their friends. Re-targeting these people will also allow you to have a higher conversion rate.
Do not forget to pick the right Facebook video ads format so you can increase your engagement even further. For instance, if you want to sell a PDF about branding and you want to get your foot in the door, you can try using Facebook Feed ads. On the other hand, if you have a brand and want to have more sales, video carousel ads would do great for you. You can even add polls to your content to make it more engaging. If you have noticed a video ad that excels more than others, scale it.
Showcase your uniqueness
To say that Facebook video ads are competitive is an understatement. In the third quarter of 2020, 10 million active advertisers were on the platform. Considering this, you must give your audience something unique and special so you can differentiate yourself from other brands. Creating quality content is hard and requires tons of effort. Therefore, your competitors may just release subpar videos. Take this as a challenge to stand out and get ahead of the competition. Make your video unique by addressing the problems of your customers that other brands have not attended to. This could include industry-specific problems. To make the video more effective, follow the best practices for ads.
Show everyone that you are an expert
Unlike texts or images, Facebook video ads will let you speak to your potential customers in a way that will demonstrate that you are an expert in the field. Package your information within the first 3 to 5 seconds of your video. Also, use your Facebook video ads to educate your audience. This way, they will recall your brand once they have applied your tips and experience the results they want. This makes video ads the ultimate avenue for selling products such as professional consultations, courses, and many more. Video is also amazing since your customers may not have time to read paragraphs of texts for key information. Do not skimp on giving your customers free educational video content since it also proves your expertise.
Increase your brand awareness
With tons of active users regularly, your brand can create a powerful and strong online presence in no time. To do this, you need to have the right people working for you to make your Facebook video ads, such as a video ads creator. These professionals can tailor your ad to the people that would be interested in your offer.
One of the best benefits of Facebook video ads is that it allows you to reach out to very targeted people. Its algorithm can be a godsend for businesses that want to create specific objective-centered campaigns. One of Facebook’s objectives is Brand Awareness. When you select this, the platform will optimize your ad based on your metrics, and it will figure out who is most likely to be interested in your video.
Save money
Facebook video ads are quite affordable. The reason why you need to have Facebook video ads is that it’s challenging to get results if you will just hope for organic traction. The glory days of organic reach have passed, and people are not going to find you if you do not have ads.
Thankfully, Facebook video ads cost so little compared to other online channels. If you do not have much budget and you’re strapped, ensure that you set a daily limit so you don’t exceed the amount you can spend. When it comes to Facebook, it’s not a question of how much it costs but how far your budget will go. If your focus is clear and you have a good strategy in place, the cost and efficiency ratio of your Facebook video ads will impress you. Spending just $1 per day on Facebook will allow you to be seen by thousands of people that would not know about your brand otherwise. If you can’t spare around $7 per week, your business should not be operating.
Retarget your audience
Facebook can easily qualify the people who are interested in your service by retargeting those who have viewed 50 to 90 percent of your ads. It is clear that the interests of these people are there, and they are easier to convert. You can retarget these potential customers and even create lookalike audiences that have the same characteristics as them. This will allow you to acquire new customers that are more likely to engage with your video ad.
After you’ve found an audience demographic that converts well, simply clone them to reach new people. Lookalike audiences are very easy to build. All you need is your existing data. You can also define specific targeting and size options to ensure that these people are the best mirror of your target customers. Through this, you can take the guesswork out of the equation, and you can spend your money on an audience that you know will give you ROI.
Reach Your Full Potential with Facebook Video Ads
Facebook video ads give you tons of advantages, and if you don’t include them in your next marketing campaign, you will be missing out. Grab this chance to get more attention and conversions. If you want to connect with your audience through Facebook video ads, hire a video expert at Bunny Studio today.
