Facebook has one of the most powerful advertising systems on all social media platforms. Considering the number of money marketers spend on it, this completely makes sense. Facebook has 1.69 billion users – the most number of users compared to other social platforms. If you want to maximize your ad, it is important to know Facebook video ads specs.
The format size and specification for Facebook video ads include a minimum dimension of 600 x 315 for vertical or 600 x 600 for square. Uploading it to the highest-resolution source video without black bars is also recommended.
Facebook has dedicated effort, time, money, and other resources to crafting an advertising system that works best for businesses of all kinds. If you want to advertise on Facebook, you will face tough competition. This implies that it is important for you to do your best to make your ad stand out from the clutter. Businesses should make ads properly and design them according to the optimal sizes that meet Facebook’s specifications. So if you want to learn more about important Facebook video ads specs, we have uncovered some tips to help.
Feed Ad Sizes
The most commonly used advertising position on Facebook is the user’s feed. Think of it as prime real estate. Therefore, it is heavily contested, and you may find other competitors going for the same spot. You can show a video ad on the feed, but it has to follow Facebook’s rule when it comes to video ads.
Video ads have dramatically grown in popularity over the last few years. Facebook video ads on the feed still function like image ads, but it uses video in place of photos. Most Facebook in-stream ads have a 10-second limit.
The suggested aspect ratio is 16:9 for horizontal videos, 1:1 for square videos, 4:5 for vertical videos, and 9:16 for full portrait videos. Facebook accepts multiple video formats, but .MOV and .MP4 are the best choices. Video ads should have a maximum file size of 4GB, as well as a maximum video length of 240 minutes.
Other than those specifications, sound and video captions are optional, but it is recommended. You can even get a voice over artist to make your ad more interesting. The thumbnail image of the video ad should not be more than 20 percent text, and the headline must be 25 characters only. If it exceeds this number, it will be truncated. Lastly, the link description should also be 30 characters.
Facebook Video Ads Specs for In-Stream Ads
You may be wondering what’s the difference between a Facebook in-stream video ad and a Facebook feed video ad. The difference lies in the word “in-stream.” Facebook feed video ads are standalone ads that appear on the feed, while Facebook in-stream video ads play within another video.
These ads on Facebook allows marketers to deliver 5-15 second ads that are non-skippable. It usually plays in the middle of videos and is similar to the ads you encounter on YouTube. In-stream ads are treated just like commercial breaks.
In-stream ads have a higher rate of success because it doesn’t appear in the first minute of the video. By this point, the viewers are already invested in the content, and they are unlikely to stop watching it just because of an ad.
Facebook Video Story Ads
Snapchat changed the social media game. Since the social media platform started, people have started to lean towards vertical content, and portrait videos have a 90 percent completion rate. Not only that, but people have also started to upload a video or image that will disappear after one day. Instagram has also copied this strategy, and so did Facebook.
Marketers on Facebook can now create full-screen vertical videos that will appear between the stories of your audience’s friends. Video stories are visible for only up to 15 seconds unless users swipe out of the story. It is advised to leave around 250 pixels on the bottom and top of each slide where the call to action must be.
For Facebook video ads on Instagram stories, it is recommended to upload the highest resolution of the source video. The best ratio for this type of ad is 1.91 to 9:16. MP4 and .MOV files are also the recommended formats, with a 4GB file size and 15 seconds maximum length.
About Facebook Paid Ads
Facebook offers you a myriad of ways to advertise video ads. We have covered most of them and even listed the recommended Facebook video ads specs.
One of the best ways to beat the algorithm is to pay for ads. When you go with paid ads, Facebook can give your videos more priority over regular ads, whether it’s in the stories, news feed, or marketplace.
The major reason why marketers go with paid advertising on the social media platform is that the organic reach of normal posts is low. For many businesses, Facebook has become an effective platform to advertise. It also allows them to connect with potential and current customers who otherwise would not see their video ads.
The secret to a successful ad is to follow Facebook video ads specs and to set your target audience well. As with other marketing opportunities, you need to release the right video content at the right time, in front of the right people.
How to Advertise on Facebook
Facebook advertising boils down to only three major things – preparation, creativity, and will. Follow these tips to make your advertising process more seamless.
Create the page and ad account
The first step to creating the video ad is not actually to follow Facebook video ads specs recommendation. It is actually to get to know your customer. As much as you can, learn what your customer’s interests are. This will let you create the best ads for a targeted audience that you can nurture a connection with. Keep in mind that it is recommended to add captions or subtitles done by a transcriptionist if you want your ad to perform well.
Choose your objective
Just like other advertising networks, the Facebook ad manager is designed with your objective in mind. Before you publish your ad, the ads manager will let you choose a campaign objective. There are 11 various objectives to choose from, and it includes brand awareness, app installs, and increasing store traffic, among many others. When you choose one of these objectives, you’ll give Facebook a better idea of how to make your ad perform well.
Uncover your audience
There are billions of people on Facebook, and you can’t possibly interest all of them. Luckily, you can input any combination of behavioral, geographic, demographic, and interest targeting to find people that have a higher chance of buying your goods or services.
When you’re starting with paid marketing, you need to experiment with targeting options until you see which one suits your ad best. Facebook offers an audience definition gauge that will take all selected properties you inputted and use it to come up with a reach number.
If you’re on the rocks about choosing a specific target audience over a broad one, go back to your objective. If you want to drive website traffic, you’ll want to go with the people who are already interested in your offer. But if you want to build more awareness, focus on a broader audience. The built-in targeting of Facebook is vast and may include options like gender, location, languages, age, relationship, and a lot more. Once you know all these things, you will find out how to write your ad, how to design it, and how to edit it well.
Pick the best ad format
There are tons of formats available for Facebook videos. Consider your ad copy hand in hand with your offer and audience. The complexity of your offer needs to be aligned with where your target audience is in your sales funnel.
Optimize budget allocation
Assign an overall budget to your Facebook video campaign. However, remember that while brand building is vital, it won’t pay your bills. It’s not a smart decision if you throw away all your budget to your ads.
Facebook lets you choose between two types of budget: lifetime or daily. A lifetime budget is great if you want to run your video ads for a specific length of time. This means that Facebook will pace the spend over the time you set for the ad.
On the other hand, daily budgets are great for businesses who want their video ad to run continuously in the day. Having a daily budget means Facebook will pace your ad spend per day. The minimum ad budget in the US is $1.
Monitor the metrics
Once the ads are running, you need to keep an eye on how it is doing. To see the results of the Facebook video ad, look into the Facebook ad manager. If you have marketing software, that could help as well.
According to Facebook, the key metrics you need to examine are performance, engagement, video views, website, events, apps, clicks, and settings, among many others. Regardless of what metrics you use, you can find all data in the ads manager.
Follow These Facebook Video Ads Specs to Have a More Successful Ad
Facebook users are obsessed with videos, but the competition among video ads is intense. If you want to leverage the power of videos on this social media platform, you need to follow the recommended Facebook video ads specs. Not only will you get more conversions, but it will also grant you more creative freedom to show off your unique brand personality and connect with your audience on an emotional level. For help on your next project, contact the professionals at Bunny Studio today.