The healthcare sector is extremely sensitive to information because of the danger that would arise in case of an error. Patients and professionals are also looking for new information to improve the delivery of health services. If you are considering the use of healthcare training videos in your training, you will save the 65% of learners who forget whatever they learned within 7 days with the number jumping to 90% within 6 months.

But why use videos in your coaching while you can sit with patients or healthcare professionals for a few hours and deliver your lessons? Without even going to the details, the world watches 100 million hours of video each day on Facebook and 3.2 billion hours on YouTube each month. The numbers only confirm the value of videos in the world today. Here are reasons why video will be magical when training medical professionals or patients.

Why Use Videos for Healthcare ?

  • Easier To Package And Use For Learning

Videos are increasingly becoming easier to prepare and use in the learning environment. Cameras are easily accessible and no longer require advanced skills. Editing videos has also been made easier with templates and simplified software.

The inclusion of presentations, animation, and doddle art make learning easier when using videos. It can also be used to present any idea in healthcare, making learning easier. You can also use it alongside other information delivery methods, making your sessions more interesting to follow for your students.

healthcare training videos for commercials

  • Engaging For Learners

Videos are more engaging compared to a real class or reading voluminous books. Beyond listening, you will be watching demonstrations of the ideas shared by the presenter or the voice over artist. If you are running a website or posting the video on social media, more people will view, like, and share, among other forms of engagement. It is the secret to an engaging learning session that makes the content more memorable.

  • Demonstrates What Is Difficult To Describe

If a picture is worth a thousand words, a video could be worth a million words. A video demonstrates in multiple dimensions with the added advantage of voice. You may demonstrate using animation or opt for a live video. Difficult topics become easier for your listeners to understand. In fact, the person watching does not require the presence of a trainer to understand the content of a video. Videos can use colors and animations to present difficult concepts. Learning becomes even more engaging and interesting.

  • Increased Video Consumption Makes Videos Acceptable

More people are watching videos and have accepted it as a source of information. Sending a video to a patient or colleagues easily becomes one of the ways to learn. Since a video can be watched as a person eats or while on transit, and such cozy situations, your message will be home in a flash.

  • Allows The Use Of Multiple Language And Subtitles

Videos allow you to speak to people in multiple languages using subtitles or without using any language. The demonstration is enough to complete a lesson. Where the video is voiced, it can be watched in multiple languages using subtitles. It becomes easier to share the same message widely without worrying about language.

Evidently, videos are the way to go when preparing training content. However, it is not all videos that will suit medical  training. Remember that you will be competing with 300 hours of video uploaded on YouTube only each minute. I have not mentioned those on other platforms and those shared on networks without public access.

The secret to an effective training video is the script. Everything you see on the video is guided by the script. We will learn how to make a killer script for your training video.

How To Make The Best Healthcare Training Video

  • Identify A Specific Topic For Your Video

Medical care is so expansive that you cannot exhaust training in a single video. Remember that the best training video should be less than 20 minutes. In fact, viewers are most comfortable with a video that is 3-6minutes maximum. Since everything cannot fit into a single video, choose a specific topic on which to base your training. You would rather have several short videos instead of a single long video whose instructions learners find difficult to follow. A specific topic also helps you to meet the expectations of a learner. He or she knows what to expect from a video.

  • Research Thoroughly

Healthcare issues are sensitive because you can be prosecuted for misleading the public. It may also be catastrophic if learners or viewers implement the wrong instructions because of your choice of words or misrepresenting information. Research thoroughly and understand the topic before writing a script. It gives you the authority to craft a factual and interesting script for your training videos.

  • Develop A Story line Or Concept

How would you like to approach your training video? What sections of the video will be live and what parts will be narrated? What goes into the introduction, how do you handle the body, and what ideas will form part of the conclusion. Make the concept interesting, accurate, and able to capture your idea while training. Interesting videos are memorable and attract a lot of views. They will be shared widely by the people who watch them, helping you to teach more people.

healthcare training videos for all

  • Write A Medical Training Video Script

It is time to write. Choose your words well and ensure that they add value to your video. Allow room for demonstrations by pacing your video well. Hire a professional training videos script writer to assist you to develop the most captivating script. Remember that your video will trend or flop based on the quality of your script.

  • Set Up A Professional Production Team

The production process is as important as scripting. Poor quality videos, inappropriate shots, poor sound, and inexperienced directing will result in a terrible video. With a professional production team, the quality of your training videos will improve.

  • Review the Final Video

Do not release or distribute the video yet. Review with your team to ensure that all presentations and representations are accurate. Did the voice over artist speak like a professional healthcare provider? Was the pace accurate? Are technical issues factual? Once satisfied with the video, it is time to release it for public consumption.

You must admit that producing healthcare training videos is a game change in the industry because of the benefits it offers. However, the foundation of an excellent video based training or campaign is the script. With a professional healthcare training videos script writer, your training sessions will be more engaging and fruitful.