Do you think your strategy is effective in communicating your brand story? Well, there’s a way to communicate your messages effortlessly, and the answer is through animation and motion graphics. With video animation services, you can inspire your audience and help grow your business.
Video animation services refer to how you can use videos, motion graphics, and animations to communicate your message to your target audience. It can be your brand story, product, or processes. Whatever your message, animation video services help tell it in an effective and engaging way. Thanks to videos, you can communicate even the most complex of messages with ease.
Video Animation Services Create Brand Experiences that Drive Results
If you haven’t noticed yet, a lot of people are making videos these days. It’s really no surprise. If you look at the statistics, videos are the most engaging content. Do you know that click-through rates increase by 96% just by adding a video to your email? That’s how powerful videos are in attracting customers, not to mention boosting your web presence.
One of the favorite types of videos today are animated videos. Why? Because they are eye-catching. Animated videos are magical but also cost-effective. Also, there are different types of animation that can be used to promote your brand. In this article, we will talk about various video animation services, including the steps involved in animation video production.
But first, let’s talk about the perks of using video animation services:
Get Closer to Your Audience
Animated videos help give a face and voice to your brand, which you need to forge a connection with your audience. Videos are a great way to speak and interact with your customers as it humanizes your brand. Video animation services can get you closer to your audience from showing how your business operates to the products you have to offer.
Boosts Your Online Visibility
If you want to boost your online visibility, using videos is a must. Adding a video to your landing page will put it higher in the search pages. Videos also increase visits to a website. With animated videos, your brand has greater opportunities to generate leads and increase conversion rates.
Did you know that websites get 2 to 3 times more visitors every month if they have videos? As a result, the site also generates more traffic from search engines, notably from Google. Animated videos are more engaging with the ability to tell a story in a fun, immersive way.
Build Trust and Strengthen Clientele
Do you want to form a good relationship with your clients? First, build trust. Animated videos can help you with that. How? You can use video animation services to create informational videos. By using animation to guide and deliver information to your audience, they will know that you care about them.
Deliver Your Message Effectively
As mentioned, there isn’t any better way to communicate your message than the use of videos. With animated videos, you can deliver your message efficiently in a few seconds. Whether it’s to introduce a new product or show your process, videos can stir your customers’ minds. If you have a complex message to tell, animation video services can help.
If you have been doing business online for some time now, you know how important Google is. Ranking high on Google search results is a must to reach more targeted customers. One way to do that is through the use of marketing videos. Just create an eye-catching video with a brief description, an attractive title, and some strategic tags.
Many companies today are leveraging various types of animation and techniques of storytelling. With help from video animation services, they can craft compelling videos instead of using only text and image. If you are thinking of using animated videos, consider the various types of animation and storytelling techniques used by experts.
Most Popular Animation Types to Inspire Your Video Process
Before deciding on video animation services, it’s crucial to know about the different styles of animation and when to use them. Why? Because the right video style ensures your message reaches your audience. Here are the different types of video animation you can use:
2D Animation
The most common style of animation is 2D, as it is the traditional form. The process for creating it involves 2-dimensional environments. More specifically, animators tell a story by creating images that rely only on height and width. First invented in the 1800s, it has since evolved to a whole new level. 2D animation is ideal for depicting things you can’t find in the real world, like imaginary characters.
3D Animation
3D animation is a step above 2D, adding a third dimension – depth. By adding depth, its animated environment becomes even more dynamic. If you want an animated video with more realistic characters, settings, textures, objects, and lighting, 3D can make that happen. One of the best video animation services, it empowers marketers to effectively use video in their marketing strategies.
Stop Motion Animation
Stop motion animation is a lot like traditional animation. This technique involves moving physical objects slightly and photographing them individually. By playing the images in rapid sequence, they look like they are moving. It’s an old-style 2D animation, but one of the widely used techniques in video animation services.
Animation with Live-Action
Nothing says you can’t use both animation and live-action in your videos. An animated video with live-action is a powerful combination you can use for connecting with the audience emotionally. By using animation with live-action footage, you can amplify real-life situations for a unique and compelling story.
Motion Graphics
You can distinguish motion graphics by the simple graphics and texts they often feature. Standard animated videos involve characters and elaborate settings to tell a story. In motion graphic videos, shapes, text, and illustrations visually represent and give life to your story. It’s one of the most popular video animation services, thanks to its straightforward approach yet incredible effect in telling a story.
Whiteboard Animations
Whiteboard animation video services involve the illustrator drawing physically on a whiteboard or other surfaces. They use pens and markers to bring stories to life before the viewer’s eyes. Whiteboard animations also use the stop motion technique, so they’re a bit similar. It first became popular in 2005 on YouTube. Since then, it has become one of the best ways you can wow your audience.
Animated Infographics
Animated infographics is a presentation style that’s a step up from your regular infographics. This type uses animation to bring the infographics’ elements to life to capture the audience’s attention. It’s great for simplifying complex concepts or when you have a lot of details to consider. Because of that, this type of video animation services is ideal for making content that is easy to digest.
Logo Animation
Through motion graphics and animation, video producers can help logos be much more memorable. Thanks to advanced technology, you now have modern animation options to improve your brand logos. You can have video animation services design you a 100% original animated logo. Or, you can have them animate your current logo using either 2D or 3D animation.
Character Animation
If you have characters unique to your brand, video animation companies can bring them to life. Animators can develop characters that can show expression, emotion, and personality through animation software and 3D modeling. It’s a type of video animation ideal for creating explainer videos, making it more fun and interactive.
The Video Animation Process
Creating animated videos may sound like a hard task. It is not exactly difficult, but without a clearly defined process, it can be daunting. It is even more challenging if you are someone new to this. In that case, it might be best to hire video animation services. Still, it would help to be familiar with the way animators usually create animated videos.
Write the Script
Animated video production starts with scriptwriting. When you hire a video production company, they will want to know your ideas. So, tell them about the key messages you want the videos to convey. You don’t have to prepare the script yourself. However, they’ll want you to give them some details they can use to create the script.
Create a Storyboard
The storyboard is essential to the video animation process to assess whether or not the video’s concept will work. It will also give you an idea of how the final video will look. This way, the collaborators can tweak the script and visuals of the video before they start creating it. The storyboard ensures you can have a compelling animated video.
Pick your Animation Video Style
As you already know, there are different video animation services or styles to use. Part of the process of producing animated videos is to pick the correct style. Consult with the animation video production company to find out which style suits your business. Remember that every one of them has benefits and drawbacks, which you need to consider along with your message.
Choose Background Music and Voiceover
When the script and storyboard are ready, you need to confirm the music and voiceover for the video. For this part, choose the background that reflects your business. It can be a serious voiceover or one that sounds more friendly. The music can be more corporate or a bit fun, depending on your image or message. It all depends on your goals.
Animate the Video
The final step is the actual animation process. It’s where the animators work to make the designs come to life. In this part of the process, the script, storyboard, visual style, music, and voiceover, come together. These aspects mesh to create a video that will attract the attention of your audience.
This is the general video animation process, but every company may have different steps to take. But in most cases, they want to work side by side with you. They can only produce the best-animated videos based on your goals and the message you want to send to your audience.
Simplify Your Message but Stay True to Your Brand
If there’s any exciting way to get your brand’s message across to your audience, it’s through animation. Video animation services can simplify your message while staying true to your brand. Right now, numerous platforms cater to video content. If you need any video animation services, do not hesitate to contact the experts at Bunny Studios today!
