To say that people love video content is an understatement. Consider these YouTube statistics; the platform has over 2 billion monthly active users (MAUs) with people uploading 500 hours of video every minute. What’s more, each YouTube visitor spends close to 12 minutes per day on average, and 73% of Americans use the video-sharing platform. That’s why video marketing is gaining much traction over the years.
This trend is replicated across most internet platforms, including Facebook, WhatsApp, LinkedIn, TikTok, Snapchat, Instagram, Vimeo, Twitter, among others. The increased numbers have precipitated a revolution in the digital marketing landscape with more focus on video. Video is now at the core of most online marketing campaigns.
A recent study by Hubspot shows an increase in uptake of this powerful tool by marketers, with 81% of businesses now using it. By 2022, it is expected that 82% of all internet traffic will be video. If you are a business owner and haven’t started leveraging video, these numbers should inspire you.
So what makes video marketing tick? Is it the right tactic for your business? More importantly, how can you find the content to deploy a successful video ad campaign?
This post seeks to answer these questions and many more to help marketers harness the immense potential of video content.
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Why should you Leverage Video Marketing in your Strategy?
Before embracing any trend in the digital marketing landscape, you should evaluate what value it brings into your business. Every business is unique, and each objective highlights a distinct vision.
As such, you’ll need to review video content to determine whether it’s the perfect marketing tool for your company.
Some of the benefits associated with this powerful marketing technique include:
1. Promoting Your Brand
Competition is stiff in the digital landscape. Consequently, many startups and small businesses struggle to survive. Thus, only the most creative and forward-thinking brands can survive the volatile nature of this business environment.
By embracing new trends, you can gain a competitive edge in your niche and attract new customers. Video content is highly prevalent across all consumer segments.
Therefore, creating entertaining videos is a smart way to promote your brand and boost visibility across the digital landscape. It will start conversations, leading to an increase in brand mentions.
All these positively impact your business by increasing site traffic, conversion rates, and better ranking on search engines.
2. Building Trust
Compared to text, videos have a more personal touch, and this helps connect better with your target audience. For instance, if you want to showcase a product, it’s more effective to use video customer testimonials. This type of content builds a strong relationship between viewers and the brand.
3. Complementing Social Media Marketing
Most internet users are now spending a lot of time on social media. Such ˊaddictionˊ is necessitating a robust social media advertising strategy where video marketing can play a central role.
Furthermore, most social media users love sharing videos, especially on mobile, making this an easy way to boost visibility on these networks.
A good marketing strategy always targets potential customers where they are most likely to be found. From Facebook, Twitter, Linkedin, Instagram to Snapchat, all social media platforms are now video-friendly.
4. Amazing ROI
Digital video marketing offers a high return on investment compared to other techniques such as print and electronic advertising. Content is readily available and customizable. Moreover, you can use it in multiple campaigns. The fact that it’s sharable, it adds to the video’s value and makes it a great addition to your marketing strategy.
5. Boosting Conversion Rates
Many people search for video recommendations, testimonials, and reviews before making a purchase decision. Adding video to your emails, landing pages, or social media ads can have a significant impact on the conversion rate.
If you want to add some pizzazz to your website or promotional content, add visual content, and you’ll love the results.
Engaging Content Ideas for a Video Ad Campaign
While there’s no doubt that video is king, it is still an overwhelming task to create the best content. Millions of videos are uploaded on TikTok, YouTube, Vimeo, Facebook, and other platforms every hour, but most of these have no impact.
If you want to pull off a successful video marketing campaign, you have to go for simple and engaging ideas. You don’t have to reinvent the wheel to create compelling videos. The concepts are right in front of you.
Below are some of the best ideas you can use for your next video ad campaign:
1. Company Overview Video
How much do your customers or prospects know about your business? Many business owners don’t appreciate how important a company overview is to their customers. It builds customer trust and adds to your credibility.
When you share this content in video format, you make it more engaging and easy to share. Such content can attract organic traffic and boost brand visibility. Therefore, showcase qualities that make your brand unique then pin your video on top of social media pages or your website.
2. Behind-the-Scenes
Everyone loves an inside scoop, and there’s no better way to leverage the curiosity of consumers than with a behind-the-scenes video. It is a simple way to boost brand mentions, attract traffic, and increase engagement.
You can showcase product development, supply chain, or other aspects of the business that you think your audience will love.
3. Share a Big Announcement
If you have been quiet for some time, and you want to engage your audience actively, take the opportunity to announce any significant news via video.
It could be an upcoming event, product, rebrand, or any such idea that you would typically tweet or send in an email.
4. FAQ video
The FAQ page is one of the most popular sections of any website. Hence, you can now turn yours into a video for better conversion. You can also film a presentation by an employee explaining the most pressing questions with captions and illustrations.
5. Customer Testimonials
Consumers are now looking for relatable content online. Usually, annoying adverts are a turn off to most of them. Thus, using a customer testimonial is a smart way to captivate your customers as it adds authenticity to your brand. It could be in the form of an interview or a video of a customer using the product or service.
6. Product Demo
Product demonstrations are among the most popular marketing tools. They are not going out of fashion anytime soon. Many consumers would rather watch a video of a demo rather than read a lengthy review of the same product.
Henceforth, your product demo should be both simple and clearly showing a value proposition.
Video marketing is a simple way to foster trust, make your brand more familiar while engaging with viewers.
7. How-to-Videos
Let’s say you sell window shutters, and you want to generate organic traffic with a post on how to maintain louver shutters. Writing a how-to article is the most popular option. However, a how-to video would be more effective. After all, actions speak louder than words.
You’ll generate more engagement with your audience through your video and attract organic traffic to your site. Remember to make it simple and include a call-to-action (CTA) for lead generation.
8. Meet the Team Video
You can build customer trust and boost customer retention by introducing your employees through video. Many consumers want to see the real side of your business and not just promotional content. By putting employees in front of the screen, you give insight into the brand and strengthen the relationship.
9. Thank You Video
Businesses are always sending out thank you emails and using social media posts for the same. However, you can add some creativity to this tactic by creating personalized thank you videos.
You can embed such content into emails or social media posts. Fortunately, you can bet this will generate a lot of interest. It is a simple way to build brand loyalty and boost customer retention.
10. Turn Converting Blogs into Video
The most successful online businesses use analytics to assess the performance of their campaigns. If you have one highly successful blog, you can turn it into a video for even better results. Hence, you’ll need a voiceover artist to illustrate the blog, plus some props and storytelling for the content to flow.
11. Whiteboard Video
Whiteboards are popular as they are visually compelling and cheap to produce.
There’s something about scribbling on a board that captivates viewers: You can use this to illustrate a marketing idea.
12. Interview with an Industry Expert
Most consumers are after high quality, authoritative content. Therefore, you should use this to create a video with an industry expert.
If you already have a network in your niche, send requests for an interview and film it. Such an interview should link to the products and services you offer.
13. Seasonal Videos
You should take advantage of holidays to engage your target audience with entertaining videos. Many brands send seasonal greetings, but you can go further and add some humor into it. Always consider your target audience and find appropriate content for such films.
14. Live Streaming
One of the fastest-growing trends of digital marketing today is live video. It has already propelled some brands to the top. Thus, you should consider using it to showcase your business.
Make sure you prepare for the live stream and show appropriate content. It must be a perfect idea for behind-the-scenes, breaking news, conferences, and events.
15. Animations
From Simpsons, Family Guy to South Park, animations are popular. It’s no wonder they are now a big trend in video marketing and the entertainment industry.
Consequently, you can animate any story or experience. While it might be costly, it generates the highest ROI, more shares, and engagement.
Wrapping Up on Video Marketing
Video content offers immense potential for any brand that wants to survive the harsh digital marketing environment. It is a simple yet powerful tool to boost engagement and showcase your brand to a broader audience. Video content is also versatile, and you can use it to achieve many objectives: from increasing ROI, improving conversions, attracting organic traffic to brand visibility. With these ideas, you can now start brainstorming to create a formidable marketing campaign using compelling and captivating videos.
