For most people, life insurance is that one thing that they cannot live without, and with good reason. As of 2018, close to 60% of Americans had life insurance, and this number has been rising each year. As a life insurance provider, you’ve got to ensure that your scripts embody all the valid reasons that make life insurance a must-have.
A winning life insurance script is your ticket to more clients and more deals. It should be the backup plan that comes through when you’re unsure of how to engage a potential client. The best insurance sales script should assist you to secure the most challenging deals.
When you write the right script, you won’t have a hard time responding to clients. Case in point: Imagine that your favorite band is on stage at a concert. Since they know all their songs by heart, they can focus more on interacting with the audience because it’s a live performance. The same applies to a well-written and rehearsed life insurance script. Since you know exactly how to respond, much of your energy will be focused on giving clients a fulfilling customer experience.
Let’s find out how to write the perfect life insurance script that’s guaranteed to work in all circumstances.
1. Know your Product
For all scripts, you have about 30 seconds to establish a connection with your prospect. To engage them, you have to know your product. This way, you’ll be in a position to share its benefits convincingly. You need a succinct script that comprehensively sums up what your product would do for potential clients. Ensure your focus is on presenting your product as a unique solution that meets your clients at their points of need.
2. Keep it Simple
Since you are going for clear communication, prioritize simplicity in all your life insurance script. Use an easy-to-understand language to ensure you can target a wider client base. Even though the insurance profession is rife with industry terms, this doesn’t mean you should use them in your scripts. Most people don’t fully understand these vocabularies and including them only kills their interest in your product. After all, no one wants to use a product or service they do not understand. Whole life? Annuity? Accident death insurance? Universal life? What does that mean? It would be best if you didn’t assume that everyone applying for insurance understands these terms.
3. Keep it Short
Since you only have 30 seconds to engage your prospects, it only makes sense to keep your scripts short. Here is an example of a 30-second life insurance script to give you a rough idea;
Taking clients through accident claims is a challenging process that requires patience and professionalism. Always bear in mind that they’re still in shock and are just beginning to come to terms with what has happened. As they wait for their payout, they are likely to make inquiry calls to determine how fast the funds will get to them. Here are steps you should take to ensure you’re gracious and friendly when such calls come through.
Cope Health Inc.
Middle Age (35-55 Years)
This short script is for an explainer video that targets insurance agents. It is geared towards guiding insurance agents on how to handle insurance claim clients. It will be a video that new employees watch to ensure they treat each client with the utmost respect and professionalism. The explainer video will be part of an on-board training program for new insurance agents.
The voice should be professional, friendly, and graceful. The voice over actor should read as though they’re addressing their peer.
US General American
Use this time to pique the interest of your audience using a catchy and enticing opening. You will realize that 30 seconds is actually a fair amount of time for you to make an impression.
4. Build your Credibility
Credibility is what wins you more time with your potential clients. An excellent way of building credibility is by mentioning authoritative brands that you’ve partnered with. Make sure you have permission to mention these brands to avoid problems down the road.
If you haven’t partnered with any businesses yet, talk about the kind of businesses you work with. For instance, mention that you have five-star ratings from businesses similar to yours. This gives your prospects the impression that you have value to offer.
5. Know your Close
Lastly, ensure you have an end goal with every meeting you take. A script is only useful if you’re working towards a specific goal. This one, for instance, it walking clients through navigating their online profile;
60-Second Life Insurance Script Sample
Life Insurance Agent: Welcome to Cope Health Inc. We have updated our website to ensure your needs are better catered to. Now, our services are all under one roof for your convenience.
Client: Does that mean I can submit an insurance claim regardless of where I am in the world without speaking to an agent?
Life Insurance Agent: Absolutely! Once you log into your account, all the details you need to complete an insurance claim will be available on your profile.
Client: One more thing, how does one submit receipts for verification?
Life Insurance Agent: Our current system allows you to submit all receipts for claims over sixty dollars. All you need to do is attach a digital copy of the receipt to your claim.
Cope Health Inc.
Middle Age (35-55 Years)
This script is for an explainer video that walks insurance claim clients through using the improved online platform to check their coverage balances and so much more.
Since the script has two roles, you can either try your hand on both or ask a friend to take one role. The read should be professional and friendly.
Gracious, Friendly, professional
Whether you want to make a more detailed call or set an in-person appointment, make sure your script supports your objectives. Your close should be your focus; use the script as your map to get there.
Writing a life insurance script can be tricky because you’re basically convincing potential clients that they can trust you with their life. However, when you have these tried-and-tested tips, nothing is impossible. Make sure that you always focus more on connecting with the prospect than reciting the script word for word.