Do you want to elevate your marketing strategies? Knowing the types of videography is an effective way to ensure your audience stays engaged.
Videography is the art of capturing videos using a camera. This process is meant to elicit a desired action or feeling from the viewers. It involves one or more people who set the camera, shoots the video, and edits the entire roll.
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Why Use Videography?
People love to be entertained. But sometimes, a cute Instagram story or a Facebook image is not enough to interest people. On the other hand, videos offer so many benefits. It has the power to capture your customer’s attention for a longer period than any other medium. A professional-quality commercial is the secret to promoting your brand in a dynamic way, and the most popular commercials prove that.
However, it may be challenging to learn the different options that can work for your brand. We’ve made it easier for you by breaking down some of the most helpful choices worth your consideration.
Types of Videography for Your Brand
Over the years, there have been a number of video types that have flourished. These types of videography have become staples in the online world. The following types of videos aren’t going anywhere since these are the foundation of a good video strategy.
If you want to tell a story, the different types of videography are the most effective medium for it. People have been watching TV interviews for many years, and this has transitioned online. Now, brands can convey a simple thought through mixing pictures, music, words, and graphics.
Either way, it is a must to make your story effective and your interviewee credible, since the audience can easily detect the truth in videos. People have been watching videos for decades, and they can easily tell a commercial from a real story, so don’t try to fool people.
Whether you call it a culture video, or a company video that appears on your website page, you’re probably familiar with this type of video. Here, the company’s key players or a hired professional explains the company or what the company does. These videos have evolved over time from stiff interviews with the CEO to inclusive clips that actively introduce great stories about the company and its people. This way, customers can visually experience what makes the company unique. When done right, about us videos are the ultimate way to show off your company culture. It’s even a great method to visually tour your customers around your office.
People naturally want to know more about your offered products, and there’s no better way to educate them than through a demonstration or tutorial. This includes types of videos that show a simple show and tell or a more complicated explanation of how something works. Demo reels are also part of this video type. Keep in mind that how-to videos are the most searched keywords on YouTube.
Also called video case studies, testimonials are a credible way of showing real feedback on your product or service. This is given by someone who has used your offers. Testimonials allow viewers to have an opportunity to see an endorsement and to determine whether or not it seems sincere.
In essence, product commercials highlight the best features of what you are selling. So why should you invest in these videos? If a potential customer looks at your products or wants to learn more about your offers, this will grant them a way to find out more about it. Just like other types of videography, you also have to invest in the production value of this video since it will determine whether or not they will still be interested in buying your product.
When you are offering something complicated such as a startup, animated graphics is an easy way to offer your proposition. What you need to do is to explain your offer, how it can help people, and how it works all in the first moments of the video. The weakness of these video types is that it only shows an abstract concept, not its impact in the real world. Because of this, consider following up your explainer video with other types of videos.
In recent years, video blogs (or vlogs) have revolutionized the way people digest information. Vlogs are simple videos that focus on a person making a point for the entire video. The goal of vlogs is to keep it as simple as possible. Video blogs are a great medium to show testimonials and thoughts. Just ensure to transcribe the video well so it can be optimized for search engines.
Recommended Types of Videos for Social Media
There’s nothing that can compare to the changes social media videos have brought to the marketing world. Remember when simply posting a raw camera phone video on Facebook was dubbed as a great media strategy? While there is still a place for posts like this on Instagram and Facebook, social media calls for more strategic planning. This is why you have to be very careful and craft effective marketing strategies for success.
Now that you know the traditional types of videography, you can find out more about how to use them for different social media platforms. For this videographer commercial, make sure to include a call to action or website link. After all, you need all the help you can get to move your social media viewers to your official website.
In the past years, it has been impossible to achieve success on Instagram with longer videos. However, the platform has finally improved its 60-second limit through IGTV. Despite this, people go to Instagram looking for pictures and short videos. Because of this, it is recommended to focus on short, visually-appealing clips. Instagram is also an awesome way to post teasers to promote longer videos on other platforms such as YouTube.
Twitter has lagged behind social media giants such as Facebook and Instagram when it comes to videos. However, marketers can still make the case that Twitter videos remain effective since the platform is naturally scroll-happy. It’s so effective that tweets with videos get retweeted six times more often. For Twitter, never forget to include a caption since it helps to catch the attention of the viewer. You may also crop your videos vertically since a huge percentage of Twitter users are using mobile devices. Similar to Instagram, shorter videos perform best on this platform.
Facebook has revolutionized how brands promote themselves. When someone is scrolling through their newsfeed, a simple movement can immediately catch their eye. However, the video starts to play without audio. This makes having a good visual strategy even more important.
For Facebook, the types of videography should start strong and can even be without sound in the first seconds. This tip means that graphics and captions should become a key part of the video. Users on this platform love watching more in-depth videos, but you still have to win them over in the first 15 seconds. Just like Twitter, many Facebook users are on their phones, so consider having vertical videos.
Live videos are the unofficial new champion when it comes to social media. Whether it’s Facebook, YouTube, or Instagram Live, live videos need to be planned well. Because of their nature, they are usually longer than a pre-produced and edited video. It is crucial for the hosts to be comfortable while talking in front of the camera, and they should also have a solid strategy of what to show and tell. Also, bear in mind that it is impossible to have do-overs on these types of videos.
As the video plays, you have the opportunity to gain a larger audience. Facebook even elevates live videos in the newsfeed so brands can leverage this strategy even more. Even the recorded version of the video can still be seen and shared on the platform. Just like other social media videos, it is a wise strategy to use a smartphone to shoot it. Third-party apps that offer features such as graphics can help make it even more interactive.
Other Types of Videography You Should Prepare For
Technology is changing so rapidly. What might be the “in” thing right now may not be successful next year. This is why it’s crucial to have your eyes on the next big thing. However, it doesn’t mean brands have to invest in every new technology in their marketing plan.
Just like other types of videography, it is recommended to experiment on what works best for your brand. Remember that the first movers help in putting a new technology from the sidelines to the mainstream. Considering this, whatever you are currently doing can be a good investment for the future.
The technologies for the three types of videos mentioned in this section are already available. However, you have to work well to make it effective.
For many generations, video footage simply followed cinema and television formats. This is the reason why a couple of years ago, all brand videos on social media were horizontal. However, businesses now realize that vertical videos perform and look best on social media platforms because smartphones are always used in portrait mode.
Smartphones and TV can show 4K videos. However, the issue of why this is not very common today is because it eats up data. This problem means that the editing process becomes more intensive, and it takes longer to upload and download. When all the steps are longer, it can adversely affect the viewing experience. Think about it – although there are so many 4K videos on YouTube, only a few people watch it in its maximum quality. But soon, technology will adapt to make 4K videos more accessible.
One of the newest types of videos, 360º content also takes a lot of time to create and view. While it’s an awesome way to show people a place such as a house or a park, many applications do not support it. While 360º cameras are now affordable and accessible, it will take a while to edit and stitch the videos together to form an immersive experience. If you want to try this content form, remember to have interesting elements in all directions. Meaning, you can’t be shooting a concert in 360 º because viewers just want to see the artist, not the audience.
Video Content Will Elevate Your Brand
From television commercials in the 70s to social media advertisements today, there’s absolutely no question that video content has become a major staple in daily life. Over the years, the various types of videography have been gaining traction, and this trend is not bound to change any time soon. Bunny Studio can help entrepreneurs realize the potential of using this medium. If you need help, do not hesitate to contact us for our expertise.