With a sophisticated or technical script, you need to be well-research to ascertain that you’re using facts all the way. All technical-driven scrips tend to be tedious to write because it involves simplifying complex solutions.
So how do you ensure that your script is memorable and easy to understand?
The best thing you can do to engage your audience is to develop a script that the most clueless individual would understand. You need a script that people can follow quickly and easily. Make a habit of establishing your approach before you write a technical script. This makes it easier to create scripts that your target audience will easily comprehend.
Assuming that everyone will understand the vocabularies in your respective industry is the wrong move. To set yourself apart from other businesses, imagine you’re addressing high-schoolers. Remember, a technical-inclined script is not targeting people who understand how your industry works.
This article will help you achieve customized technical scripts that are so memorable; your audience can recite them verbatim.
1. Make use of Analogies and Examples
When using examples in your script, ensure you pick the highly relatable ones. You should consider the context of your script and the audience you’re targeting. Relatable examples help you illustrate your point in circumstances where the concept is too complex.
For analogies, the illustration will only make sense if your audience understands the comparison. Analogies help your audience see concepts in a different light; introducing a simpler perspective for easier comprehension so to speak.
2. Use Conversational and Expressive Language
It is easy to fall to a monotonous voice when writing technical scripts because there’s a lot of seriousness involved. However, you need to liven up the script with a conversational voice to ensure your readers are following what you’re saying.
Write as though you’re speaking to your audience face to face in order to meet them at their point of need. For instance, if you’re talking about a dug prescription, write the script as though you’re talking directly to the patient.
Here is a perfect example;
30-Second Technical Script Sample
Newlife healthcare recommends the Better Me syrup for children between the ages of 0-10 years. This cough syrup should always be administered after meals for the best results. If your child shows any allergic reactions to the medicine, stop administering it immediately. The syrup should work within seven days without any serious side effects. Consult your physician in case of any complications.
Client:
Newlife Healthcare
Voice Age:
Middle Age (35-55 Years)
Gender:
Female
Job description:
This script is for a prescription drug commercial for Newlife Healthcare.
Art Direction:
Read this technical script in a serious and emphasizing voice.
Category:
Explainer Video
Industry:
Healthcare
Style:
Fast-Paced, Emphasizing, Professional
Language:
English
Accent:
US General American
Word Count:
62 words
3. Include more Options
Since your script’s main objective is to simplify complex concepts, you want to make sure that you provide as much information as possible. Give your audience options to choose from in case the first one they try doesn’t work.
4. Format for Easy Comprehension
Break the information into bite-size chunks to ensure the reader is not overwhelmed. Use numbering and bullet points for instructional scripts to make them easy to follow. Go into great detail and ensure you don’t miss a step. You can also link to other relevant scripts that expound on what you’re addressing.
In case you incorporate abbreviation, follow them up with definitions even if you think they’re well-known. There will always be that one person who doesn’t know what a given abbreviation stands for.
Using simple English throughout the script increases the readability for the sake of all readers. When handling a technical script, you need to be sympathetic to readers who are not native English speakers. You can be sure that they’ll not thank you for showing off with words whose meanings they have to look up.
5. Attach Visual Media
Incorporating screenshots of the pages you’re talking about will help users navigate better. Visual media help paint the elaborative picture you want your audience to see. For instance, if it’s a troubleshooting explainer, including images of the settings page and highlighting the right buttons for users to click. Pointing your audience in the right direction saves a lot of time and effort.
Here is a technical script sample for a troubleshooting explainer;
60-second Technical Script Sample
You need to maximize your viewfinder to activate the window or program. The viewfinder is usually located near your IP address. Once the window is activated, log into your main console to proceed. Your username and password get sent to your email address upon registration.
If this does not work, head over to our website for further assistance.
Client:
Software Bay
Voice Age:
Middle Age (35-55 Years)
Gender:
Male/Female
Job description:
This technical script is for a troubleshooting guide on the Software Bay platform. The voice will help users address a series of technical issues.
Art Direction:
All the technical terms in the script should be pronounced correctly. The voice actor should read this script in a slow, but serious voice.
Category:
Explainer Video
Industry:
IT
Style:
Serious, Slow-paced
Language:
English
Accent:
US General American
Word Count:
58 words
Conclusion
Writing a technical script is challenging because it involves simplifying complicated concepts. Take your time to conduct the necessary research to ensure you use facts all the way. Every script you write should use a conversational language that allows you to connect with your reader.
