Are you preparing for a voice over gig? It won’t be an easy task, but some practice can help you get used to it. On that note, below are some sample entertainment commercial scripts you can use for training. As they reflect various parameters such as voice style and length, you get some idea of what to do when you get a gig in the entertainment industry.
Sample Entertainment Commercial Script: Entertainment News Live
Client:
Entertainment News Live
Voice Age:
Adult (late 20s to early 30s)
Gender:
Male or Female
Job Description:
Entertainment News Live is a program from an entertainment news station that highlights big news and scoops about the entertainment industry. We are where you can get the latest on movies, TV shows, celebrity gossip, travel, fashion, lifestyle, and arts and entertainment. The goal is to encourage more people to tune in to Entertainment News Live.
Art Direction:
In this commercial, the tone has to be confident but without being too authoritative. As it’s about entertainment, it has to sound exciting and thrilling. The aim is to get viewers and readers to sign up for a newsletter/subscription from the station’s website. With the commercial, we aim to get more people to subscribe and be the first to know about the latest entertainment news.
Category:
Internet
Industry:
Entertainment
Style:
Confident, exciting, engaging
Language:
English
Accent:
US General English
Word Count:
99, 51, 23
1-Minute Entertainment Commercial Script:
“Got a fear of missing out?
Want to get the latest entertainment news and latest celebrity gossip?
With Entertainment News Live, you’re always the first to know.
It’s hard keeping up with your favorite celebrities all the time.
Who is with who? What TV shows are lined up for this spring? When is the release of this movie’s sequel?
From the latest rumors to the newest fashion trends, we can send them all to your inbox.
Visit ENL dot com for more about Entertainment News Live or sign up for our subscription to catch up for the latest news.”
30-Second Entertainment Commercial Script:
“Can’t get enough of about the latest entertainment gossip?
You don’t need to scour the Internet. At Entertainment News Live, we bring it to you.
With ENL, it’s easy to be always in the know – on your phone, tablet, computer, and more.
Visit at ENL dot com or subscribe for free.”
15-Second Entertainment Commercial Script:
“With the latest entertainment news guaranteed, fans come to us first for fear of missing out.
That’s who we are, ENT dot com.”
Sample Entertainment Commercial Script:
Client:
Softwave Music
Voice Age:
Young adult (25 to 35)
Gender:
Female
Job Description:
Softwave Music is a new music streaming company dedicated to bringing listeners access to millions of songs. We are all about music – pop, rock, indie, acoustic, and any other genre. We have American, K-Pop, J-Pop, Anime theme songs, and K-drama theme songs. As a new streaming service, we want to reach out to more listeners through this ad.
Art Direction:
This voice over should engage and persuade the listeners to tune in to Softwave Music. For that to happen, you must have a script with an exciting and engaging voice. It has to make the listeners feel they want to listen to the music we stream at Softwave Music. We also want them to download our app.
Category:
Internet
Industry:
Entertainment
Style:
Youthful, relaxed, engaging
Language:
English
Accent:
North America
Word Count:
102, 54, 27
1-Minute Entertainment Commercial Script:
“Ever wonder it feels like to be able to listen to any song anytime?
Now you can find out at Softwave Music, the most extensive online library of songs you can access for free.
Listen to any genre and type of music on your phone, tablet, or computer, anytime, anywhere.
From popular pop songs of your favorite singers to indie music, Softwave Music lets you access almost all of the world’s recorded songs.
Any track, for free and without ads.
Just visit Softwave Music dot com or download the app from App Store.
Here, you’ve got nothing to lose but the boredom.”
30-Second Entertainment Commercial Script:
“Ads everywhere.
We know. It’s annoying.
Can’t you just stream music without these ads ruining your mood?
Wait…you can!
At Softwave Music, streaming music is free. With zero ads. Zero. Ads. At. All.
Here, it’s non-stop streaming of thousands, millions, of recorded music.
Download Softwave Music app and take a break from ads today.”
15-Second Entertainment Commercial Script:
“Heads up!
Life just isn’t the same without music.
Good thing at Softwave Music, streaming your favorite tunes is free.
So, don’t forget.
Download the app today!”
Voice Over Talent and Scripts – How to do Them Right
Before any ads are made, the production has to write the video script first. You probably think as a newbie voice actor that you only need to read the script – you don’t have anything to do about writing it. That might be true in some ways, but it’s not a bad deal to learn about scripts as it will also increase your value in your clients’ eyes.
Some clients ask for input from the voice actor, often during recording. When you know about the scriptwriting process, you can also better engage with the client. You can connect with them and increase the chance of getting more gigs. On that note, below are some things that can help you become more familiar with writing entertainment commercial scripts.
Browse voice over script samples in 100+ languages and accents.
Understand Local TV and Radio Advertising
First of all, keep in mind that TV and radio spots often only run 30 or 60 seconds. Online, the ads also often run shorter at 15 seconds. That means that when the ads are over, it is over. Your listeners or viewers only have that short of a time to absorb what you have to say.
For that reason, entertainment commercial scripts can’t waste their precious seconds on long-winded dialogues or on too many visuals. Keep this in mind if you were ever asked about your opinions about the script. A good script needs to explore the listener’s problem, tell them how your client can help, and direct them to what they should do to get the solution.
That’s three things important things to keep in mind. It may be difficult to include these three aspects in a short 1-minute or 30-second voice over advertisement, much less a 15-second one. However, the best scriptwriter can make that happen. Your job is to work with the writer to bring out the tone or nuance they want from the commercial through your voice.
The TV/Radio Commercial Formula
Does a script only involve the words you have to say? Nope. When you do a voice over, you actually read it with a synchronized video. You will literally voice over the video, which may mean narrating what is happening or the video acting as a background. Whatever the video is for, it all means there are two scripts overall – one for the voice over and one for the clip.
The production will handle the video, but you will usually also get to read the other script. It will either direct you on how to say the words, how your intonation should be, or what was supposed to happen while you read. Either way, the video script serves as a guide and will ensure you can deliver outstanding performance.
Here are some pointers to consider in this process:
Always get right to the point by saying it in a way that capture’s the audience’s attention.
Remember that you have only a few seconds to build the mood, so forget about being clever. Writers construct the lead sentence with that in mind, which is why they always get to the point right away.
After saying it, explain– meaning provide additional details.
The lead sentence is there to hold the attention of your viewers or listeners. Now that you got it, time to explain what the ad is all about – providing additional details like dates and promos that matches the video.
When you are done explaining – repeat, so the audience remembers it.
After informing your audience about what the commercial was all about, don’t forget to repeat it. Repeating it is essential to ensure the message sticks to your audience. It is also for the benefit of those channel surfing and couldn’t quite get the ad.
Don’t forget the call to action, or all your efforts will be a waste of time.
You can’t have a great commercial without the CTA. If the script doesn’t include a call to action, the audience will likely forget what it was all about. Whether it is to visit a website or call a number, a TV, radio, or Internet ad must always have a CTA.
You Create Amazing Entertainment Commercial Scripts
It is not that tricky to create entertainment commercial scripts. However, it tends to be challenging to let go of one’s creativity and not make a witty commercial. In commercials with too short of time, the imagination must not be on the script or the visuals. Instead, it’s on how you bring the words to life as the voice talent.
If you need help bringing out the best in your project, contact Bunny Studio today.
