The advent of the Internet has made many things possible for a lot of people. It has also led to the creation of many new ways to reach customers and to expand the visibility of brands globally. Many marketers believe that videos are one of the best advertising tools available today. As a result, the demand for a quality online video editor extends to most industries around the world.
A video editor’s job is to combine video clips and footage with eye-catching graphics and cool sound effects. Combining these elements into a fantastic film or marketing video sounds may sound like a dream, as if you are doing magic. It may be one of the most amazing jobs, but it is also one of the most challenging.
Online Video Editor – What the Job Entails
Professional video editing services were once a luxury for businesses. Only the established, bigger companies could afford to hire these experts to create video content that attracts customers. But today, even small businesses can partner with a video editor or a video editing company to boost their brand.
The Video Editor is a Storyteller
An online video editor, or simply, a video editor, is a storyteller. But their medium is not their words or voice, but the footage, sound, and graphics. That said, a video editor’s typical day is a hectic mess of creating storyboards, developing scripts, producing multiple videos, and then editing the videos so they are suitable for use on various platforms. They may collaborate with other experts to create animated avatars, whiteboard animation, or other works of video graphic designers if there are complex concepts involved in a project.
The Video Editor is an Artist
Many people think that a video editor’s job is to stand and take clips of someone doing something. That’s one part of the process, but the job is so much more. In most cases, filming is the videographer’s job. Once the raw footage is captured, the video editor works their magic to produce a video that can make you laugh, cry, emotional, angry, or create an emotional attachment through their work.
The Video Editor is a Creator
But that’s the artistic side of video editing. There is a lot to the technical side of working as an online video editor. The video editor primarily uses video editing software to modify the raw footage into short-form daily content, social media videos, video ads, or other forms. This often requires sourcing and creating the various elements to use in the video.
The Video Editor is a Decision-Maker
Elements used in video editing include special effects, graphics, sound effects, music, sound bites, and animations. The editor also adds these elements into the raw footage to achieve the desired video for whatever purpose. At the same time, he makes decisions on how to create a video with content aligned to the client’s goals.
When you are an online video editor, you work with the editorial team members or other departments to create comprehensive content. A video editor may provide subtitles through the help of a transcriptionist to make the video easier to follow. And if a project will be released in different countries, collaborating with a translator may be required. But even though an editor may work with a scriptwriter or a producer to guide them throughout the editing process, every video piece’s overall tone is ultimately the editor’s call.
The deciding factor in whether the video achieves its goal or not occurs during the editing process. It goes to say that a video editor has a huge part to play in how effective marketing videos are. It is a team effort, but having an editor with a keen eye for what works or not based on the client’s info is a significant factor in video marketing’s success.
What Skills Matter if You’re a Video Editor
What makes a good video editor? It’s hard to determine this when you simply observe their work. After all, edits are invisible. Perhaps only other video editors can tell the brilliance of their work. But you may understand their job a little by knowing the skills that help online video editors to deliver excellent work.
As you realize by now, being a video editor is tough. Most of their time is spent inside a tiny room in front of their computer. They also need to be proficient in both creative and technical aspects. That means being creative or artistic and affinity with technology are necessary skills. Knowing how the audience’s mind works is also a skill they must learn.
Use of editing tools
Video editing software is an essential tool for video editors. Knowledge of tools such as Adobe’s Premiere Pro is a crucial skill they must have. It is a good idea for aspiring video editors to take a course on how to use these editing tools. They can also subscribe to teaching sites to help develop their skill set.
Communication and storytelling
Two of the most critical skills related to creativity that makes good editors are excellent communication and storytelling. A video editor must be able to see the video through the audience’s eyes. They must also consider how the edits they make can influence the story they tell. This way, they can edit the video in a way that affects the audience.
Sculpting
Sculpting refers to the editor’s skill to know what to cut out from the raw footage. What makes a video brilliant is not always what’s there, but sometimes what is not there. The editor is the sculptor who molds the raw footage that is the clay into the client’s desired shape. It is a skill that you cannot really learn in school, but something you acquire from experience.
Visualizing
The ability to visualize is a big help for an online video editor. You will never really know the outcome of anything you make after it is done. It is the same with video editing – you will only see the results after long editing hours. But if you can visualize the final cut in your mind, your job will be a lot easier as it allows you to find the best decision to make and action to take.
Problem-solving
Video editors work with technology. They work with computers and software, which almost always experience technical problems. The ability to solve the issues that come with editing is essential to proceed according to the timeline. With it, the video editor can avoid their work from grinding to a stop and exceed client expectations.
Understanding of the platform
Clients post their videos on various platforms and websites, such as YouTube, Facebook, or Instagram. Different platforms have different requirements, so a good understanding of them is a must for video editors. With this, the editor can do the right edits to attract an audience, drive traffic, and ensure no copyright is infringed.
Content research
In some cases, editors themselves have to gather the video content or look for additional content. This is where a solid content research skill can be of great help. In other cases, the video editorial team has a member who handles this job. Even so, content research is essential for video editors to understand what clients expect of them.
How to Become a Video Editor
Video editors are involved in various media forms, such as film or TV. Some work for online video editing services, while others work as a freelance video editor. The process of becoming a video editor is different each time, but it is great to start by joining your high school’s audiovisual club. It is there where you can learn some basic understanding of how video production goes before college.
Learn Basic Editing Skills
Joining the AV club is one way, but you can also teach yourself through video editing programs online. You can join programs that teach you the basics of Premiere Pro, Final Cut Pro, and Media Composer. The problem is that the software is often pricy, but is an investment for your future career. Gaining a solid understanding of each helps you land a job in the industry when the time comes.
Learn How to Use the Computer
These days, most kids already know how to use a computer. But in the off chance that you don’t, make sure you learn how because the computer is an essential tool for video production. Video editors utilize digital computer-aided software to cut and piece together the footage. This makes polishing your computer skills a must.
Get a Formal Education
Successful video editors need different skills, which they often acquire through formal education. When you go to college, majoring in film and video programs, communications, or related courses will help you get those skills. This allows you to learn how to use editing software, gain artistic vision, and obtain the ability to create stories.
Complete Internship or Take Editing Jobs
After college, you will likely undergo an internship. This is an excellent opportunity to apply what you’ve learned in school and gain experience. You can also take some editing jobs on the side, which helps in building your portfolio. This is also the perfect time to create a good reputation by delivering quality work and developing work relationships.
Become a Video Editor
Now that you have successfully achieved your dream of becoming a video editor, your work is not finished. Remember that part of the job is continued education. Keeping up with current trends and familiarizing yourself with film and video technology is essential. Just continue doing great work, and as you gain more experience, you will have more career opportunities.
Work With Bunny Studio for Your Online Video Editor Needs
Having a formal education is an advantage, but it is not necessary. In most cases, you need only to learn the basics and have the courage to tell a story. This field prefers experience more than formal education, so never lose hope even if college is impossible for you. If you have a computer and editing software, you already have what it takes to be an online video editor. Or hire a talented video editor at Bunny Studio to take care of your editing needs today.
