For those into editing and video work, they know that Adobe Premier is a fantastic tool. You can make your videos your own and personalize, add that oomph, and create professional projects with ease. When you know how to add text in Adobe Premier, it can make your projects all the more captivating.

A Little About Adobe Premiere

Adobe Premiere Pro is the industry-leading video editing software for social sharing, TV, and film. Video editors and creators love it with its easy way to create polished video on any device. You can create just the story you want and share it where you want. Premiere Pro also works seamlessly with other apps and services. You can incorporate Adobe Photoshop, After Effects, Audition, and Adobe Stock. Use After Effects to open Motion Graphics or customize one from Adobe Stock. There are also hundreds of third-party extensions that you can integrate with.

Our video editors at Bunny Studio often use this platform to work their magic:

Many people think that a video editor’s job is to stand and take clips of someone doing something. That’s one part of the process, but the job is so much more. In most cases, filming is the videographer’s job. Once the raw footage is captured, the video editor works their magic to produce a video that can make you laugh, cry, emotional, angry, or create an emotional attachment through their work.

Not only do our pros use Adobe Premiere, but many professionals in a variety of careers use it to create and edit video content. From video production firms, news stations, marketing professionals, and design firms this is the top choice for editing software. Video editors, production and marketing managers, and multimedia designers all create with Adobe Premiere. Not only do professionals enjoy what they can do with Adobe Premiere, but also budding artists, hobbyists, and anyone interested in video production love Adobe Premiere. When you learn how to add text in Adobe Premiere, you open some great opportunities to create.

Pros of Adobe Premiere

People love this editing tool. According to The Tech Top 10, here are some of the top advantages of Adobe Premiere Pro:

  • Powerful Editing Features
  • Video Stabilization
  • Edit Green Screen Videos
  • Lots of transitions and visual Effects
  • Excellent Community support and learning material
  • Audio Editing Tools

Let’s Talk About Text

Now that you know the advantages and uses of Adobe Premiere, let’s chat a bit about text. Why would you want to learn how to add text in Adobe Premiere? Does the text you use matter? That it does, my friend, that it does.

The first tip offers when advising about text in video is, First things first, you’ll want to keep your brand in mind when designing the titles for your video. Choose a text style that feels right for the industry you’re in. Maybe your brand speaks to the traditionalist so keep your text simple and classic. Maybe, though, you’ve got some particular vibe you want to set, like a boho Bauhaus feel. You may have to import a certain text to maintain that impression.

Text isn’t just font, either, by the way. Sure, font is a big part of your text, it has a huge effect on your message and brand. But don’t overlook size and color and even motion. You’ve got a lot of decisions to make here.

You know, these days it’s all about aesthetics and design. There’s a font for almost every feeling and vibe you can imagine. When you find the right text for your video – use it. Don’t worry that you can’t manage it; learn how to import it to put the icing on your video cake. Great font and text just make your video tastier and tastier.

Why Do You Want to Add Text?

There are a number of reasons to add text to your video. For one, it’s a great cross integration of media, and it has the potential to create a wider audience. We love these reasons that Typito shares, plus some of our own:

  1. Text helps aid recall when watching video. Makes sense, right? The more cues available, the more ways your brain absorbs the material.
  2. Text makes video content engaging without sound. Sure, maybe you don’t want a word for word text translation, but adding some text regarding your content makes your video consumable without sound. That creates more opportunity for more views.
  3. Text is awesome for credits and titles. Even if you just use text for titles and credits, you are incorporating a piece of your brand. Coordinate that text to your video and brand, and you’ve got a great piece representing you.
  4. Text adds another visual element. Text can add a great visual element that reiterates anything your video shows. We love Yolanda Gampp of How to Cake It for her great tutorial videos. She adds great emphasis and great fun with her text in her videos. And her text choice matches perfectly to her vibe.
  5. Text can create more movement and fill white space in videos. Text is a great supplemental in connecting and creating movement in video. It can fill empty space and make things cohesive while creating movement in addition to the video itself.

Now that you can see how much text can add to your video, let’s see how to add that text to your video!

How to Add Text in Adobe Premiere

Because text is such an integral part of filmmaking and video, we need to know how to do it. It’s fairly easy to learn how to add text in Adobe Premiere, let’s take a look:

  1. Select the Type Tool (T) Select the Type Tool and drag a box onto your video to write your text in. If this tool isn’t visible, you may need to go to Windows > Tools and click and hold on Type Tool.

how to add text in adobe premiere

Import text

You can also import specific text into Adobe Premiere if there is something else you want. Here is one way to do it:

  1. Open Premiere to build a new project: Click to open Premiere Pro on Windows or Mac. Click File at the top > New > Project. Name your project, and then click OK. Double click on the left corner library to import media. Then all you have to do is drag your desired video file to Premiere Pro timeline.
  2. Adding text tool: Now go to the topmost toolbar and select Titles, a drop-down menu will appear from where you need to select New Title > Default Still. A new title window will open on your screen and you can find details about width, timebase, height, and aspect ratio of the video. Keep all these details as is and enter the name of your project. Then hit OK.
  3. Text settings preview: The title tool window will appear at the right with a  wide collection of title designs. Here’s where you refine all of the details. Then you get to…
  4. Preview the text. 
  5. Change the text color, size, font, position…At the title properties area, you can make basic adjustments to your added text. You can customize the size, color, and font, and toy with width and height.
  6. Change text alignment.
  7. Apply text to timeline: You’ll see your titles in the Project panel. Now just drag them onto a video clip and review all the changes and effects.
  8. Now you’re ready to Export video with text.

You’ll end up figuring out what works best for you the more you play around with Adobe Premiere. Before long, you’ll be adding text and creating professional, high-quality video.

Your Video’s Purpose

Whether you are making a trailer for another piece you’ve worked on, an ad for your brand, a tutorial, oh the list goes on, but whatever it is, adding text to video can make it more engaging and memorable. You may want to use your social media videos for your business or make a great end credits piece.

Remember your audience values their time. Make your videos engaging and captivating. Audiences will not only be more likely to watch, but more so to remember you and return. Keep the purpose of your video in mind and match the text to that purpose. Aesthetics are big right now, wherever your video is and whatever the purpose is. Remember, we see all kinds of things on social media now and people spend lots of time on their favorite platforms. You’ve got to be social if you’re serious about your brand and video. And aesthetics are key as we see here:

Currently, aesthetic videos seem to do their best work through social media. The meteoric rise of Instagram and TikTok proves this fact. Gearing aesthetic videos to be attractive and usable on such platforms is always something to have in mind.

Bunny Studio and Video

If all of this seems a bit overwhelming to you, we get it. But we’ve got you covered! Just reach out to us here at Bunny Studio and consider using one of our expert video pros. They know the current trends, the aesthetics, and the ways to make video complete stories that captivate, engage, and excite. Our pros are also experts in technology and creation. We’ve got a pro to match your job, and we’d love to help!