The rise of internet technology has seen a proliferation of digital media over the last two decades. With over 4.54 billion people online today, content creators are in a rush to produce online material to reach their online target audience. Whether you are in business, government, media or not-for-profit organizations, you have to work hard to catch the attention of your audience. Among the most effective digital media tools you can use today are podcasts.
A podcast is an audio recording or file covering any that topic one can listen to over the internet through a subscription. Most podcasts are in the form of a series, focusing on specific issues from politics, food, news, comedy, sports, health, business, and religion, to mention a few.
If you want to interact with your audience, a podcast is one of the most effective tools to use. A 2018 Nielsen Study shows 50% of all homes are podcast fans. The same study says 16 million people are avid podcast fans. Another Podcast report by infinite Dial says 51% of the population has listened to a podcast with 22% tuning in weekly.
While recording a podcast is easy, there’s a lot more that goes into making it work. Podcast editing services play a crucial role in taking your raw audio file to the next level. If you want to harness the power of podcasting for your business, organization or media campaign, it’s imperative to appreciate the need for editing.
This post dives into the world of podcast production, benefits of podcasting with emphasis on the role of podcast editing services.
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This post has been updated in October 2021.
An Overview on Podcasting
The term podcast was a creation of BBC and Guardian journalist Ben Hammersley back in 2004. It is a portmanteau word formed by joining ‘iPod’ and ‘broadcast.’ With more people sharing their audio files online, the term podcasting caught on quickly.
Today, over half of the world’s population uses the internet, and this makes podcasts a handy communication tool. Whether you are in business or you want to share any information with an online audience, podcasting offers multiple benefits over other media.
Creating a podcast involves brainstorming for ideas, research, setting up studio time, recording, editing, and uploading your podcast. Before making a podcast, you’ve to identify our target listeners and create a person to understand the type of content they need.
Podcast scripting for your show is also a crucial stage in the production to ensure you don’t leave anything out.
Some podcast formats include:
- The Interview Podcast
- The Solo Podcast
- Roundtable
- Docu-Drama
- The Multi-Host Podcast
- Documentary
Reasons to Leverage Podcast Editing Services in your Production
1. Boosting Traffic Generation
If you have an online business, generating traffic is not easy. There’s stiff competition for web visitors across all industries. Podcasting can help you reach new audiences and build trust.
If you have quality content to share, you will get listeners subscribing to your series. With the right call to action (CTA), it’s easy to direct your listeners to your blog or website.
2. Building Strong Relationships
A podcast speaks directly to the listener because there’s a shared interest. For instance, a podcast on business marketing will attract people interested in such a topic.
If you have superb quality audios, it’s easy to build strong relationships with your listeners. They will keep looking for the latest podcast on a variety of topics.
3. Ease of Production
For a new business, creating promotional content is an arduous and expensive task. Videos are the most popular media today, but they cost a lot to produce.
Podcasts are cheap and easy to create. You can use them to reach your target audience. Most podcast companies offer all services under one roof; from production, editing to uploading your audio.
4. Highly Engaging Listeners
Internet users experience information overload whenever they go online. It’s not easy to capture their attention as an advertiser or any other type of content creator. However, podcasting is offering an easy way out. It is calling for active listening.
Most people listen to podcasts during commutes or when relaxing, and this makes it easier to engage. If you are promoting a product, you have a better chance of selling if you create compelling podcasts. A recent report shows 63% of respondents in a survey bought products promoted in a podcast.
5. Diversifying Your Marketing Mix
In the highly competitive online platform, you have to quickly adapt your marketing strategy to stay ahead of the pack. If you already have a blog, YouTube channel and social media networks, podcasting is an excellent addition to your marketing mix.
Internet users want a diverse type of content. With more people now on mobile, podcasts are the ideal advertising tool for online businesses.
Working With Podcast Editing Service
After recording your audio file, there’s still a long way to go before it meets the standards required for broadcasting. Podcast editing is a critical step as it will determine the reception of your broadcast. Many podcast shows fail due to rushed production, which ignores the editing phase.
Thus, podcast editing services offer the expertise and technology required to make your recording even better. Some of the steps involved in podcast editing include:
1. Stitching
During the recording phase of your podcast, you will create a lot of content than you’ll need for one show. All this content is essential, but if you cram it all in one episode, it might confuse the listener.
A good podcast focuses on one topic and exhausts it in detail. The stitching phase of editing entails finding and extracting the right clips for your podcast show.
2. Audio Mixing
If you record your show outside a studio, you’ll have a lot of noise that might distract the listener from the message. The sound layers include background noise, pauses, your voice and that of the hosts and many others.
At this editing stage, the editor will work to balance the sound layer such that none competes with the other. The idea is to make the podcast sound natural and lower the background noise to a minimum. But if you are starting and want to get the result of an expert, we recommend trying ReMasterMedia, an AI audio web application tool, where you can upload your wonderful audio/video media content to optimize your audio and remove background noise for pennies rather than hundreds of dollars in a professional studio. With their services, you can upload any audio file to have it quickly and professionally optimized.
Given below are some of the reasons why we should choose ReMasterMedia:
- Select from different enhancement profiles and noise-canceling options for the sound you’re looking for
- You can download watermarked free versions of your content to hear the improvement on your entire project
- Excellent customer service support.
- Best for: Podcasters, and content creators looking to make their self-recorded audio sound top-notch.
3. Mastering
While mixing creates the canvas for a podcast, the mastering process is the actual painting work. Mastering is a creative process where a podcast editor refines all audio aspects of the audio file. These professionals optimize and smoothen the overall podcast sound to make it stand out.
4. Content Editing
The stitched clips you had earlier recorded must be brought together to make a cohesive narrative. This is a crucial stage in the editing process as it narrows down your podcast’s focus on one topic. The editor can suggest breaking down of your recording into a series of episodes.
A podcast editor will also break down aspects like music, or pre-recorded portions (intros, outros, etc.), and sound effects into separate tracks from your raw audio. They will then apply different editing techniques like cutting, fading, arranging, adjusting volume levels, noise reduction, and normalization to create something cohesive.
5. Show Note Writing
The best podcast editing services also offer an informational set of show notes for listeners who would like to read them later. These notes also come in handy for your advertising team when they want to prepare another podcast in the future.
6. SEO Services
If you want to attract listeners to your podcasts and also drive traffic to your website, you have to incorporate search engine optimization (SEO) tactics into the recording.
An experienced editor will help highlight the keywords you want to focus on your show and place them strategically. They will also ensure all links and resources are included in your presentation. People searching for podcasts using such keywords will easily find yours.
7. Episode Publishing
Working with an established podcast service takes all the hard work from your hands. The podcast editors will schedule and publish your podcast on your website or other media host.
Advantages of Using Podcast Editing Services
If you have plans to leverage podcasting, you should take the time to refine your recordings. Working with an experienced podcast editor is one way to guarantee the success of your podcasts.
Here are some of the reasons to partner with the best podcast editing services:
1. Flexible Podcast Editing Services
There are podcast editing packages to suit everyone. For instance, a standard podcast editing package entails reducing your audio’s background and room noise, mixing and mastering your podcast and adding your intro and outro bumpers.
A more advanced podcast editing package will include a further review of the audio quality, cutting out, long pauses, filler words and any mess-ups.
Premium editing solutions will include more advanced techniques including ID3 tagging, audio restoration, on-call support, audio EQ and dynamic balancing, unlimited sound design, music and more sound effects.
You can negotiate for the best podcast rates with your podcast editor based on the size of your projects or your budget.
2. Meet Your Podcast Objectives
There’s nothing as frustrating as subscribing to lousy audio. It is the last thing you want to share with your listeners. A podcast editor should ensure the podcast you share meets the highest standards.
You might have exceptional content, but with poor audio, your listeners will quickly unsubscribe. Excellent audio quality will help you meet your podcasting objectives.
3. Logical Content Flow
A great podcast features smooth-flowing snippets. A podcast editor plays a crucial role in arranging the sound bites you have recorded into a cohesive show.
4. Improve Shareability
If you want to make your products or services visible or increase brand awareness, you have to invest in professional editing. The best podcasts not only flow cohesively but also feature sound effects that make them great to listen to.
If you fuse high-quality content with great editing, you increase the shareability of your podcasts. Isn’t this what every content creator wants to achieve?
5. Show Your Listeners You Care
If you create a podcast and share it hurriedly, your listeners will notice. Glaring audio issues, including background noises, signs, long pauses and lack of cohesive flow, can turn away your target listeners. Taking time to edit your podcast shows professionalism and your listeners will likely know you value their time.
Wrapping Up
Podcasting is now one of the most popular digital media technologies. Your quality podcasts can serve multiple functions from boosting brand visibility, improving your SEO efforts, diversifying your marketing content and much more.
It all starts with the best podcast editing services. It is what sets your podcasts apart from the millions available online. Working with an experienced podcast editor enhances the performance of your podcast and helps you meet your objectives.
Start your own podcast today with Bunny Studio!
