Anyone can design a logo, which is why buying a logo can be a long and tiresome process. Not all the logos you find will fit into your company’s image, and most will just be wrong.
Logo design ideas to make your business more memorable to potential customers.
The concept of a logo is simple – a shape or image with your company’s name attached – but logos are so much more than that.
It’s the first thing your potential customers notice about your brand. You see an apple, and you think Apple, and it the same for the Nike swoosh – that’s the power of a simple, eye-catching logo.
But there is more to a good logo than recognizability.
Types of Logos to Buy
There are two ways to buy a logo; pay a designer to create it from scratch, or purchase a ready-made logo. Let’s examine both options:
Buying Pre-made vs Custom Logos
Pre-designed logos allow you to customize a few elements including your brand name and colors. Although you don’t get a lot of creative freedom, buying a pre-made logo certainly has its advantages:
Save Time
It’s all done and ready to go, and all you have to do is insert your brand name. If you are working with a tight timeframe, this option could save your business.
Spend Less
If you are working with a tight budget, premade logos may be the solution you seek.
Accessibility
You can get these logos anywhere if you care to look. A lot of free online tools and graphic design companies offer premade logos that you can download and use instantly.
There is also a bad side to buying premade logos – they are not unique.
They are a faster, more accessible, and cheaper solution, but pre-designed logos may not necessarily stand out.
This doesn’t mean that your logo will be the same as every other brand out there.
You don’t have to worry about copyright issues when you buy a pre-designed logo. Usually, these logos are only sold once, so you can be sure that the logo you buy will only belong to your brand.
Custom logos, on the other hand, take time and expertise, but they are definitely worth it. Buying a custom logo involves working with a designer who will then build the logo based on your brand guidelines.
Here are the advantages of buying a custom logo over a premade one:
Buying a Custom Logo
Buying a custom logo means spending more time to ensure the image truly represents your brand. You can design a recognizable logo that inspires your customers to trust your brand.
In the long run, custom logos go a long way towards helping you establish a unique brand identity.
Customization allows you to fully control all the elements in your logo including the font, colors, and graphics.
Besides, no one knows your business more than you do.
Sitting down with a designer and explaining your vision to them is the best way to get the logo you want.
The other downside to buying a pre-made logo is that it can get old, fast.
Being that the logo is not customized to your brand, you may feel the need to change it after some time. This will mean spending more money to change the image of your brand, which may affect customer loyalty and brand recognition.
Customizing your logo helps you design an image that stands the test of time.
Can you imagine a famous brand like Apple changing its logo?
Once you gain a customer base, it gets harder to transform your company image – it’s always better to get it right from the start.
Design a Professional Logo
The other option is to design the logo yourself using free online tools like Canva or other top-rated logo design software.
Canva, for instance, provides free templates you can use to come up with some unique designs. You can access their vast library of vector images and incorporate them into your design.
Keep in mind that Canva comes with a free and a premium version, and the latter gives you more freedom to design.
Canva Graphic Design vs Crello Vs Youzign.
There are other tools you can use to design a logo from scratch including Adobe Illustrator and CorelDraw, but it takes a lot of technical knowledge and expertise to get it right.
Tips to Buying the Right Logo
The first step to buying a logo? Understand what separates a good logo design from a bad one. The best logos consist of the following elements:
Simplicity
Less is more when it comes to design. A crowded logo may turn off your customers. A brand logo can be as simple as writing your company name in a creative font. Disney’s logo is unique, timeless, and fun – and you can achieve the same effects with your brand logo.
Timeless
Brands like Coca-Cola have maintained the same logo for years, and they are still holding strong. A simple, timeless logo always beats a complicated design.
Remember that your audience will age with you. The logo design you choose, therefore, should appeal to multiple generations.
This is particularly essential if your brand serves a wide market. It’s risky to go with a logo design that only appeals to a specific group of people, so always keep it simple.
Here is how you create a timeless logo: stick to the classic fonts, limit the number of colors in your logo, and adapt it to multiple platforms.
Versatility
It’s common for brands to switch the logo colors and sizes while still maintaining the same design. The logo you buy should also be visible across devices.
Appropriate
This goes without saying, but study your audience before buying a logo. Food brands tend to go for bright colors which might not be appropriate for hospitals or law firms. Ensure the logo you buy resonates with your audience.
A logo is much more than an image – it tells the story of your brand. A simple illustration can carry the personality of your brand and give your potential customers an idea of what you are about.
All you need to know about professional photography logos.
Unique
You don’t have to go out of your way to invent a new design that has never been used before. It’s perfectly acceptable to use an everyday image that your audience is familiar with, but you need to make it your own. You can transform a simple image with subtle design elements and wow your audience in the process.
Consider Brand Colors when Buying a Logo
Did you know that colors evoke emotions? Black, for instance, represents strength and professionalism. Blue represents serenity, and purple implies wisdom. Your logo should always complement your brand colors, but ensure you understand the message you are sending to your audience.
Everything from the typeface used on the logo design to the colors should complement the existing elements of your brand.
How Much Does it Cost to Buy a Logo?
There is no standard price for a logo – it can be a little or as high as you want it to be. It all depends on your budget and the kind of result you want to achieve with the logo design.
Here are the factors to consider when buying a logo:
What is your Goal?
A logo can help your brand achieve a lot of different marketing goals including:
- Increasing brand visibility.
- Ensure customers can identify and remember your brand.
Understanding what you want to achieve will give you an idea of what logo you want. An image-based logo, or a textual one perhaps?
It will also help you choose the right logo designer for the job.
Remember that buying a logo is only one part of your branding strategy. We have guides that can help you come up with a working marketing strategy to take your brand to the next level.
A logo can look amazing, but it is useless if it doesn’t represent your brand values or resonate with your target audience.
Do you Need Options?
It’s standard for designers to sketch multiple logo concepts to present to their clients. If you want to see several options, you will pay more for the logo.
Designers can also provide you with alternative versions of the same logo concept.
Simple tweaks to the background color can break the monotony of logos. You can order greyscale as well as monotone versions of your logo to use for different purposes.
You can also ask the designer you hire to animate your logo.
Logo animation is a dynamic way to represent your brand image, and if your budget allows it, then you should go ahead and do it.
What is your Budget?
You can get a logo regardless of your budget, but how do you know if a designer is overcharging you?
Well, it’s always advisable to set your rate and choose a designer that can work with what you have. Going for a big agency, for instance, might mean spending more compared to working with an independent freelance logo designer.
Setting the budget beforehand allows both you and the designer to set your expectations.
Logo Designers for Hire!
At this point, you may be wondering where to buy a logo from.
Well, it all depends on what you want. If you are going for a simple pre-made design, then you can easily find a logo online.
