Did you know that there’s a petition on change.org to stop youtube double ads? That’s how bad it is, but this is a dilemma right here:
It seems advertisers have more to gain from Youtube double ads than the users of the platform. It seems so, but let us give you a little more information before you decide to hate YouTube two ads forever:
But if you prefer to watch a video instead, click here:
Why Youtube? Why?
“So what do you do?”
These days, it’s acceptable to say “I am a Youtuber” and get away with it. In fact, the number of content creators on the platform has been on the rise.
What does this mean for advertisers? It means more channels to advertise their products and services. It means more viewers, but it might also mean more ads.
Before YouTube Double Ads
Ads have always been on YouTube, and people have always had a problem with them.
Ads are very intrusive – They interrupt you when you’re watching something which can be annoying.
Ads can be offensive – Companies run ads to make money, and sometimes this means they disregard where they place them or how they phrase them. An ad in front of the wrong audience can easily be offensive.
Consumers are having concerns about their privacy – This is because some of the ads they are viewing have been targeted to them as a result of their search history. It sort of makes you feel like you are being tracked. Some consumers just don’t agree with the idea of a company making money from their viewership.
Now where were we?
Before introducing double ads, the platform would play one ad at the beginning and one in the middle of the video. Sometimes users would get more than two ad interruptions at different points of the video, and who wants that? The ads on television are annoying enough as it is.
YouTube double ads play two consecutive ads at the same time. Yes, this lengthens the advertising time for the viewer, but it also prevents further interruptions later on in the video.
So who exactly are YouTube double ads benefiting?
- Viewers get fewer interruptions and access to mostly free content.
- Marketers still connect with their potential clients
- Content creators increase their income by allowing double ads to run on their channels
- Everybody wins
For the advertisers here’s our Comprehensive Guide on How to Run YouTube Ads
Just a by the way, double ads don’t appear in all YouTube videos. The video has to be long enough to accommodate two consecutive ads.
What do youtube double ads mean for advertisers?
Video advertising is the future of marketing. We’ve got entire articles to back up this claim:
- Thinking of Video Marketing? Great Content for a Campaign
- How to Make a Video Ad That Will Go Viral
- A Guide on Native Video Advertising.
YouTube is the second most popular website in the world. The audience is already there, waiting to consume interactive and entertaining content from advertisers.
Double ads Changed the Game for Advertisers
We know what you’re thinking: what’s so special about clamping two ads together?
With youtube double ads, there is a higher chance that the viewer will play one or both videos to the end.
Youtube 2 ads can be skippable or unstoppable. The YouTube algorithm _ dependent on a user search/ watch history _ dictates which ads reach the viewers and in what order.
But you have some control as an advertiser as to what you can do to make sure your ad reaches the right audience and at the right time. These are the factors you should consider:
Demographics – what is your target audience? This is based on factors such as gender, age, and location.
Interests – What are the interests of your target audience? YouTube recommends videos based on the search history of a viewer. It’s important to understand the behavior of your ideal consumer before marketing to them.
Remarketing – It takes a while for an ad to get through. People who have interacted with your ads before need to be reminded of your products.
You also need to know the type the video you want to make, is it an emotional one or a funny one. Your double ads simply need to be entertaining.
Viewers don’t hate ads, they just hate bad ads.
How to make your youtube ads better:
- Keep it short
- Make sure your content is different from the others. It stands out.
- Solve a problem for your target audience.
As much as these double ads are beneficial for the advertisers, there is also a way that viewers can also gain from them. These video ads create awareness that exposes you to the solutions you didn’t even know you needed. Advertisements are important both for businesses and consumers. Remember to keep track of the current and future trends in online video advertising. It’s essential to know what your audience wants so you can give it to them exactly how they want it.
Did you know that you can also run radio ads on youtube? Learn how to craft efficient radio commercials.
Can You Block Youtube 2 Ads?
Some argue that watching ads is a small price to pay to enjoy a free service. You get to enjoy quality content, but the truth is, Youtube users could very well do without ads.
Is there a way to block double ads on Youtube?
Youtube premium app
The number one way of avoiding double ads: pay for a premium membership. It does come with its perks, especially for music lovers. You get to download videos you want to watch for later and access to Youtube’s original series and movies.
You also get a free membership to Youtube music premium. You also can continue using other applications while your video plays on youtube. We have been waiting for Youtube to introduce this feature for free subscribers.
You can use an ad blocker in your browser
Most browsers have this feature and most of the time it’s free. Interestingly, one of the apps called Adblock plus was taken to court in 2015 by German publishers cause they claimed it was illegal for them to block ads on sites they owned. Adblock won.
If you use Chrome as your web browser you can install an ad blocker.
Here’s how you do it:
- Open a new tab on your laptop or desktop
- Click on the square grid on the upper left corner of the screen.
- On the page that opens up double click on the Web store option.
- Once you have done that search for adblocker.
There will be a lot of results in the extensions section. Click on the app you want and select install. The same applies to browsers like Firefox and Microsoft Edge. And yes, Internet Explorer has adblocks too.
If you are using an iPhone you can download the Adblock Plus app or Crystal from the app store.
The Adblock Plus app is fast, secure and it is free. If you are using an android phone you can get the app for android. It is free but there is no assurance that it will completely block all the ads.
Most people are against the use of ad blockers. The claim is that such apps deny content creators their source of revenue.
You can also go to ViewPure website
Viewpure removes inappropriate ads and unwanted related videos. It’s suitable for students, teachers, and social influencers. All one does is to find the YouTube video they want and paste its URL on the homepage where it says enter YouTube URL. You then click on purify and enjoy your video ad-free.
Or… the content creator can decide to do away with the ads.
It’s true that content creators earn from double ads. However, viewers get discouraged from watching your videos when they see ads.
Content creators can turn off YouTube ads this way:
- Login into YouTube and click on your profile picture.
- Then go to YouTube studio.
- Select ‘videos’ on the left menu and choose the videos that you want the ads to be turned off.
- Click monetization on the left menu then select the option ‘off’.
- Save the changes.
So yes, there are multiple ways you can avoid Youtube double ads. They, however, provide a better viewing experience compared to the multiple ads that play in the beginning and middle of a video.
And there is one last option:
You can seek out content creators with fewer subscribers. If you do this, make sure said creators provide quality content.
Before YouTube allows you to run ads on your channel, you need to have at least 1000 subscribers. You also need to have recorded at least 4000 hours of people watching your content.
Ads are present across all social media platforms. Here are a few useful tips you may need:
- How to Block Facebook Ads: Methods that Work!
- Instagram Ads: Taking This Next Step on Social Media
- Spotify Ads: Everything you Need to Know
- Learn about Youtube Audio Ads
Now You Know
There is a time YouTube got a blow in their revenues after people found out that their ads were being run in videos that promoted extremist opinions. They ended up losing millions in advertisement revenues.
This shows that sometimes most brands have no idea where their ads are being shown. Ads are a money-making machine, but this is not all advertising is about. The consumers matter, and when commercial advertisements play one after the other, their contents need to be closely examined.
Double ads serve everyone: consumers, content creators, and advertisers. They are still annoying and intrusive, but not as much as before. It might take a while to make all the users on the platform happy, but for now, YouTube double ads are a good compromise.