A businesswoman is a woman making big moves in the business world. Businesswoman voices cannot be overlooked because the contribution women have made to the business world is immense. As a businesswoman, you need a distinct voice, so you don't get put in the same box as other businesswomen in your field. Separating yourself from the crowd and establishing authority guarantees that you'll attract the right customers. A voice-over project allows you to give your business message a voice that your audience can relate with.
Businesswoman voices are very distinct from businessmen voices for reasons more than the gender difference. Even though we're living in liberal times, there's still an element of gender bias in the business world. Women have to prove themselves more than men do because many people still believe that a business run by a woman is not reliable. For this reason, a businesswoman's voice is a voice of change. It is proof that women, too, can make it in whichever industry. When casting a voice actor for this role, it needs to be someone with a bold voice. Your project should communicate that women are not afraid to take up space.
The ideal audience for a businesswoman voice is the demographics you hope to target with your products and services. You should already have the tailored message that you want to give a voice to. This way, you won't have a hard time identifying the voice talent that would be a perfect fit for your business.
A businesswoman voice is characterized by boldness, persistence, and transparency. As a businesswoman, the message you should communicate is you're willing and ready to take up space and fulfill the needs of your customers.