We all know her and not all of us like her. She's, well, she's perfect. She's the soccer mom. She's got it together and even her voice is strong and confident. When you are depicting a soccer mom, use the right voice. A strong, confident, don't mess with me or my kids voice is what you want, but she'll also hand you a gatorade at any moment.
Soccer mom voices are put together, just like the rest of her. She speaks with authority but also manages to be generous at the same time, always willing to share her kids' snacks or add another kid to the carpool. Don't forget that her voice needs to be strong and clear to cheer for her kids, oh yeah, and the other kids, too.
The soccer mom is a someone we all love and hate at the same time. She's so perfect, but kind of appealing. She's a great character for an ad for anything family orientated. We trust her judgment and yearn to be like her, so when she shares something, we trust her authority. She can vouch for anything from snacks to schools to soccer teams and carpooling. If you have a product that relates to women, kids, or families, you can probably reach your audience with soccer mom voices.
The soccer mom voice is strong and capable, friendly, but assertive. She's middle/upper middle class and probably has at least one college degree so she's no dummy. She's organized and is ready to dole out instructions; this is all apparent in her steady, strong voice.