We use an active voice when we want to deflect attention from ourselves. A passive voice allows you to admit something happened without taking responsibility for it. In a grammatical sense, the attention is usually on the action rather than the person who acted. Passive voice can be used for self-defense or when you’re representing a person whose interests you have at heart.
We use passive voice in our day-to-day lives without realizing it is a weapon. When we’re defensive, we unconsciously use passive voice to separate ourselves from the situation. Logic has it that an action
cannot exist without a subject. However, passive voice allows you to take the subject out of the equation.
How can you use passive voice-overs for good? Politics and litigation come to mind. Passive voice helps corporations and reputable individuals to save face value. When the public is watching, people ought to be
careful with the statements they put out there.
The ideal audience for passive voice is the people who expect accountability from you. Take, for instance, your company got hacked, and cybercriminals had a field day with your clients’ data. Even though the company is yours, it would further damage your reputation to come out and say you’re to blame. Passive voice allows you to be accountable without carrying the blame for what happened. It allows you to shift the focus from your company to the hackers and the crime they committed.
Even though it’s a defense, passive voice should not sound defensive. The voice actor should know how to speak as naturally and as neutral as possible.