To be versatile is to be a jack of all trades. A versatile voice is one that can adapt to many activities and functions. So how can you use a versatile voice to convey a brand message? Can one voice-over exhibit versatility, or do you need to record several voice-overs to achieve this goal?
You can use one voice-over because the aim is to record a piece that you can use to deliver different messages. This is a cost-effective approach to advertising because you can use the same voice-over for various campaigns.
How is that so? Well, for instance, you can use a vibrant voice the same way you would an excited voice. Since they exhibit the same aura, you get to kill two birds with one stone.
When recording a versatile voice-over, make sure you have clear goals and objectives. Otherwise, you’ll have to make other recordings to communicate different messages. Work with an expert voice actor who understands how to include all the agendas in a single voice-over.
Even though your voice is versatile, this doesn’t mean you can target any audience with your message. You make versatile voice recordings for a specific audience. That is why you need to carefully understand the needs of your audience before you begin the project.
Pointing out specific characteristics and a vocal range for a versatile voice can be tricky. Since the voice is neither here nor there, the features are also all over the place. The overall objective of the voice-over will determine the predominant characteristics in a specific versatile voice.