How affiliate Vyond monetized 84% more Bunny Studio projects
About Vyond
Vyond is a cloud-based animation tool that has empowered over 2,000 organizations from diverse industries to create dynamic and powerful media. Founded by GoAnimate and headquartered in Silicon Valley, its community users have created over 22 million videos to date. But embedding videos with studio-quality voice overs was a problem for most Vyond users, and this affects the video's overall outcome.
Here's how Vyond integrated Bunny Studio's voice over services into its UI
Vyond's affiliate partnership outcomes
In 2013, Vyond joined forces with Bunny Studio's affiliate program to provide voice overs for its clients. The partnership was reinforced with co-marketing initiatives, and the efforts enabled Vyond to increase its passive revenue through affiliate-driven commissions.
Bunny Studio delivered Vyond:
820 affiliate projects
84% boost in voice over projects
218% new voice over users
19.5% in affiliate web traffic
Vyond affiliate challenges
1. Vyond users lacked professional voice overs
The lack of professional-sounding voice recording impacted Vyond's video outcomes negatively. Recording voice overs with superior sound quality frequently was a hassle for users who do not have access or budget for a studio.
2. Teaching users the importance of voice takes time
Since many of Vyond’s clients are new to animation, most lacked the knowledge of creating effectively communicative videos. Many Vyond users did not know where or how to attain quality voice overs. The scarcity and questionable reliability of freelancer voice artists on the digital marketplace was a hurdle, and poor quality recordings affected Vyond's videos negatively.
3. Vyond's users unaware of Bunny Studio's voice over services
Despite offering Bunny Studio voice overs to complement its videos, Vyond grappled with directing traffic to use them. The platform lacked promotional content to steer users to Bunny Studio's affiliate link without disrupting Vyond's user interface. This means less profit for Vyond as an affiliate.
Kevin Doherty
Marketing Communications Manager at VyondThe Bunny Studio solution
1. Vyond users got access to 5,000+ voice artists
Vyond's partnership with Bunny Studio provides the Vyond Maker Community 24-hour access to over 5,000 voice artists in over 100 languages and accents. The added dimension of professional voice overs allows Vyond users to build personality-driven stories that engage audiences and deliver results.
2. New voice users raises 218% with co-education
To overcome the lack of awareness of voice over services on the platform, Vyond collaborated with Bunny Studio in creating content that helps clients navigate the voice over industry. Vyond also added a “Find a Voice Talent” component within its UI audio options. This convenient access allowed clients to directly order Bunny Studio’s voice overs when making a video on Vyond.
3. Co-marketing efforts boost Vyond's monetization
Bunny Studio assigned an affiliate growth coordinator for Vyond in 2021. The effort was to provide timely and responsive actions to Vyond at all times. The sturdy alliance increased Vyond’s total traffic by 19.5% in 2021. Additionally, for every client who uses the affiliate link to complete a Bunny Studio project, Vyond earns 50% of the project cost; the commission scheme covers up to USD 100 per project. In 2021, these co-marketing efforts led to an 84% increase in Vyond's new voice requests -a substantial passive revenue for Vyond.
Kevin Doherty
Marketing Communications Manager at VyondAbout Bunny Studio
Bunny Studio is the world's only project fulfillment platform that provides over 50 end-to-end creative services. Powered by technology and run by humans, it works with the top 4% of global professionals to deliver voice overs, writing, video, design services, and more, in over 100 languages. With an extensive database of over 13,000 pre-vetted professionals, Bunny Studio backs its risk-free policy with 24/7 support and lightning turnaround times.
