How Bunny Studio produced 1,277 blog posts in a year

1. Finding reliable skills is time-consuming

The marketing department set out to publish 90 articles per month, which required more than one writer. However, headhunting for qualified writers and designers required time and project coordination. This effort stretched in-house bandwidth and put deadlines at risk.

2. SEO writing requires experience

Optimizing written blog posts for search engines requires technical knowledge. Keyword stuffing is counterproductive and can harm the blog’s ranking. Using irrelevant keywords out of context also affects the reader’s experience.

1. Average 3-hour turnaround meets deadlines

The freelancing industry typically takes 3 days and $250 to produce a 2,000-word article. But as an all-in-one creative provider with over 100 services, Bunny Studio cut down hours on headhunting and turnaround time. The platform assembled a tailored group of 20 writers and designers to kickstart production. All Bunny Pros worked together at the same time to yield 105 blog posts per month at a 30% lower cost than the industry average.

2. Niche writers who follow best SEO practices

In coordination with Bunny Studio’s special operations department, the marketing team quickly identified Bunny Pro writers proficient in SEO article writing. Bunny Pros were also provided with content guidelines aligned with Yoast’s plugin and Wordpress’s readability tool. The guidelines align the tone, language, and keyword usage across all written content to apply brand consistency.