How Bunny Studio ONE sped up content production for an automotive brand
About our automobile industry client
Ranked in the top quarter percentile of the Fortune Global 500 list, our multinational automotive client has a brand presence in close to 200 countries. As a manufacturer with a prolific product portfolio, the brand places great emphasis on aligning its communication and stakeholder knowledge worldwide. *For legal reasons, we cannot reveal the name of the client and will simply refer to it as “the company”.
Content production project outcomes
In 2021, the automotive brand sought Bunny Studio’s collaboration in creating corporate training materials.
We have since delivered the following:
155 completed projects
12-hour average turnaround
5 services rendered
50% non-payable revisions
85,873 words produced
Content creation challenges
1. Developing training material took team effort
Since the client was a major player in the automobile industry, creating training materials in-house required cross-departmental collaborations. The many moving parts and team players made outsourcing creative services impossible to coordinate, as it was time-consuming for everyone to access and provide input on the same deliverables.
2. Tracking expenditure limits was tedious
Recording voice overs in studios was costly, and keeping track of invoices took more time than producing the content itself. With many collaborators and revision requests, it was difficult to forecast an annual expenditure limit or deal with piling invoice paperwork.
3. Quality consistency causes delays
As a reputable multinational company, having high-quality content was a non-negotiable aspect of the brand. Working with short-term agencies or freelancers requires a ton of briefing in order for creators to understand the brand's expectations. The automotive company needed a sustainable and long-term partner who is committed to delivering consistent quality at various content creation stages.
The Bunny Studio solution
1. Bunny Studio Workspace made teamwork easy
The automotive brand was onboarded to Bunny Studio Workspace, a centralized control panel that enables more than one team member to access, approve, or request changes to all project deliverables. 16 of the company's team members were added to the Workspace. This, on top of the quick 12- hour turnarounds, facilitated communication, streamlined processes, and accelerated overall content production.
2. All-in-one periodic invoice solved overspending
To simplify production invoicing, the automotive brand switched from a credit system to a yearly Bunny Studio ONE subscription. The plan covers over 100 creative services and includes an operations coordinator overseeing all progress to ensure projects are fulfilled. In total, the company used 5 services and 2 languages. These included instructional design, podcast editing, and video captioning. 8 out of 16 revisions were also covered by the plan and did not require additional payments or studio rental costs.
3. Ready-to-use deliverables saved time
Bunny Studio fulfilled all projects with a team of specialized Bunny Pros and quality control agents. This ensures that all deliverables consistently meet the automotive brand's quality standards and cuts down hours on back-and-forth revisions. The client received fully-fledged plug-and-play projects that were ready for use.
About Bunny Studio
Bunny Studio is the world's only project fulfillment platform that provides over 50 end-to-end creative services. Powered by technology and run by humans, it works with the top 4% of global professionals to deliver voice overs, writing, video, design services, and more, in over 100 languages. With an extensive database of over 13,000 pre-vetted professionals, Bunny Studio backs its risk-free policy with 24/7 support and lightning turnaround times.
