An American-founded marketing agency, our B2B client, specializes in delivering conversion-driven strategies and content solutions for a portfolio of different industries. The agency’s extensive range of services includes brand design, web design, content creation, and more. With a lean and focused synergistic team, the digital marketing service provider needed an outsourced solution that could deliver multi-media formats of content for its client within its profit margins. *For legal reasons, we cannot reveal the name of the client and will simply refer to it as “the company”.
In 2021, the digital marketing agency was expanding and sought Bunny Studio ONE as a solution to tackle a range of content creation formats.
We have since delivered the following:
Keeping expenditures in check was complicated
As a business-to-business agency, our client had to set its own profit margins when outsourcing services to a third party. Getting quotes from freelancers or peer media requires time, and revision costs sometimes result in overspending. This makes invoicing tedious and ROIs unpredictable for the digital marketing agency.
Managing multiple providers took bandwidth
Working with different providers who specialize in different deliverables often requires micromanagement. The menial coordination of deadlines, instructions, and requests for revision made outsourcing counterproductive and time-consuming.
Team collaboration was difficult with outsourcing
With a lean team operating in different functional areas, the digital marketing agency found cooperating with an external provider tedious. Since projects required input from a few team members, synchronizing and giving instructions in real-time to the content production provider was complicated.
"Our advertisers love the speed and flexibility that Bunny Studio provides in accommodating their requests. They also appreciate the high quality of the deliverables and responsive customer service."
ONE invoice for all services simplified budgeting
Bunny Studio ONE is a periodic content creation plan that includes over 100 services under one invoice. Moreover, revision requests that were aligned with initial instructions were not chargeable. With a monthly payment, the digital marketing agency used 8 services in total. This included video-animated lower thirds, motion graphics, video post-production, audio-to-video sync, mixing and mastering, logo animation, and character animation.
Operations coordinator oversees projects
The Bunny Studio ONE plan allocated the digital marketing agency an account manager and an operations manager. The account manager optimized a tailored process to speed up content production based on the agency's workflow. The operations coordinator assisted with managing all projects. This included curating a team of Bunny Pros that fit the client's needs, collaborating with quality control agents to guarantee instructions were met, and keeping track of deadlines to avoid delays. This freed up the marketing agency's bandwidth, so they had more in-house resources to focus on more strategic tasks.
Team-collaborative communication channel
Bunny Studio onboarded the digital marketing agency on their own Slack channel -an instant messaging program. The communication channel allowed the agency's team members to have real-time communication with the operations coordinator, hence making synchronous collaboration straightforward and speeding up the overall turnaround times.
Bunny Studio is the world's only project fulfillment platform that provides over 50 end-to-end creative services. Powered by technology and run by humans, it works with the top 4% of global professionals to deliver voice overs, writing, video, design services, and more, in over 100 languages. With an extensive database of over 13,000 pre-vetted professionals, Bunny Studio backs its risk-free policy with 24/7 support and lightning turnaround times.